Junior/Mid B2B Content Writer w. Social Media Management (City of London)

Hello,

Navigate B2B is an award-winning boutique content agency specialising in high-quality thought leadership. We create in all media formats (even writing the occasional book) and do the marketing needed to translate that creativity into ROI for the client.

We need a junior-to-mid content professional to start in in early March, and take on c. 60 hours work per month, predominantly on one client account, but with scope to take on other work as needed. The work is mostly remote but travel to Beckton, London, will be required at least 2 days per month to work from the client\’s office.

Workload will be 60 hours per month but this could creep up to 80 hours during busy periods. Our budget range for the role is £150-250/day subject to experience.

*When you apply, please include a link to 1-2 pieces of relevant portfolio material*

The role includes (in order of work volume)

• writing: long-form thought leadership, email, social, sales automation
• creation of social video inc. narrating
• social media management of Instagram, LinkedIn & Tiktok: mixture of regular campaign rhythms and ad hoc tasks/client requests
• direct management of clients\’ personal LinkedIn accounts
• regular client interaction
• quarterly & annual reporting on your results
• some operational management of our admin assistant
• collaboration with our designers, mostly to create social assets to promote your writing work
• occasional copywriting

Challenges you\’ll face:

• learning the client – from day 1 you\’ll need to start absorbing a large amount of highly technical information
• learning Navigate B2B\’s approach to writing – we find it usually takes 1+ years before we can allow a new writer to submit work direct to a client. We also have analytics data clearly indicating what works commercially and what doesn\’t. So, expect to do a lot of workshopping on your drafts. If you think you\’re the finished article as a writer, this probably isn\’t for you
• people management. Your colleagues will be the client\’s MD, 7 salespeople, and your team at Navigate B2B. The client team are a really nice bunch, and some easier to work with than others. You\’ll be expected to make friends to succeed in your role.

What we\’re looking for:

• a portfolio demonstrating technical B2B long-form writing
• a portfolio demonstrating adaptability to different house styles
• commercial awareness and enthusiasm – we\’re here to drive growth for the client, after all
• a head for data and tech – we\’re not hiring for a tecchie but you\’ll be asked to demonstrate your results and create plans for ongoing improvement, using our existing reporting systems. If you\’re terrible with numbers this probably isn\’t going to work
• familiarity with most of the following:
• – CRM/email platforms
• – SocialBu (scheduling tool)
• – automation software
• – GA4
• – Looker Studio
• – Supermetrics
• – Wordpress
• – Social analytics
• – CapCut / basic tools for short video production & captioning

Desirable but not essential

• knowledge of the print industry
• knowledge of SaaS & technical architecture as we also work in software
• The ability to connect and manage out-of-the-box APIs
• photography skills handy if you\’ve got them
• basic Photoshop
• Podcasts & webinars
• copywriting experience

What we\’re not looking for:

• small businesses or anyone looking to subcontract this work out to an assistant/colleague. We want a colleague, not a supplier.