Social Media Manager (City of London)

Job Title:

Social Media Manager

Employment:

Full-time/Permanent

Location:

London HQ

Ideal Start Date:

Immediate

ABOUT FABLE AND MANE:

Fable and Mane is an innovative, dynamic and modern hair care brand. It is inspired by ancient Indian beauty secrets and uses performance-led, potent ingredients in all its formulas. Created by two entrepreneurial siblings, Akash & Nikita Mehta, Fable & Mane has taken the beauty world by storm, revolutionising the hair care category to become one of the best-selling brands in Sephora. Having recently launched in Cult Beauty, Nykaa, Selfridges and with many new products in the pipeline, we are looking to grow our family.

What is it like to work at Fable and Mane? We disrupt as we do, constantly challenging norms to bring fresh ideas to life. We are free to play, fostering creativity and innovation in everything we do. Our empathy unites us, building strong connections within our team and with our community. Our heritage fuels our future, blending ancient wisdom with modern practices to inspire and drive our success.

Join us on this exciting path as we continue to expand and make our mark in the beauty industry.

ABOUT THE ROLE:

The Social Media manager is one of the most exciting and rewarding positions within the brand. We’re looking for a Social Media guru who views social media holistically with the know-how of different channels, tools and platforms to recruit new consumers, build a community, bring visual excitement, grow our following and overall Brand engagement. This position provides tremendous opportunities for the right candidate: to capture the energy and rapid pace of a fun, hardworking and fast-growing start-up, while being responsible for a sizeable and growing part of our global footprint.

RESPONSIBILITIES:

Strategy & Planning

• Develop and implement a comprehensive social media content strategy aligned with brand goals and product launches.
• Tailor plans to platform-specific formats and audience behaviours (e.g., TikTok, Instagram, YouTube).
• Create monthly content calendars that balance brand campaigns, trends, and community-driven content, ensuring integrating with marketing activity

Content Creation & Curation

• Design and produce engaging content (posts, reels, stories, etc.) for Instagram, TikTok, YouTube Shorts, and other platforms as needed.
• Collaborate with designers, photographers, influencers, and other creatives to ensure high-quality output.
• Repurpose existing content in fresh, platform-specific formats.
• Ensure all content reflects the brand’s tone of voice and visual identity.
• Monitor social, beauty, pop culture, and consumer trends to identify timely content opportunities and share insights that inform content strategy and inspire campaign ideas across the team.

Publishing & Community Management

• Schedule and post content across all relevant social media channels.
• Monitor trends and platform updates to keep content timely and relevant.
• Respond to DMs, comments, and brand mentions to build community and drive engagement.
• Work with the team to ensure a consistent and engaging brand presence globally.

Performance Analysis & Reporting

• Track KPIs such as engagement rate, follower growth, reach, and conversion.
• Create monthly performance reports with actionable insights.
• Optimise future content and strategies based on analytics and testing.

THE IDEAL CANDIDATE:

• Must have a strong creative eye for imagery, aesthetics and be able to build on what is working for the brand.
• Excellent written and communications skills.
• 3 years minimum experience as a Social Media Manager/Executive (ideally within the beauty industry and/or a D2C start up).
• Socially savvy and active on a minimum of 3 social media channels.
• Experience in implementing and optimising social media strategy.
• Digital design experience such as editing videos in-app, create animated gifs, etc.
• Detail oriented, strong organisational skills and ability to prioritise several projects at once