At a Glance
- Tasks: Lead the strategic management of marketing technology and support the Brand & Digital Marketing team.
- Company: Join a dynamic city law firm focused on innovation and impactful marketing strategies.
- Benefits: Enjoy hybrid working options and the chance to shape your role in a newly created position.
- Why this job: Make a real impact while collaborating with creative teams and enhancing marketing processes.
- Qualifications: Five years' experience in digital marketing and CRM knowledge, particularly with InterAction, is essential.
- Other info: This role offers a unique opportunity to carve out your own path in a supportive environment.
The predicted salary is between 43200 - 72000 £ per year.
A city law firm is looking for a Marketing Tech Manager to play a key role in the development, execution, analysis and reporting across all of their marketing technology and related activity. This is an exciting newly created opportunity that will allow you to carve out your own role and make a real impact across the firm.
Role highlights
- Take a lead role on the strategic management of the firm's MarTech such as CRM system (InterAction) and email marketing (Vuture)
- Email marketing templates
- Support others in the Brand & Digital Marketing team and be an expert to help improve processes using our marketing technologies and recommend best practice
- Works closely with the Design team to ensure reporting, templates and marketing technology interfaces are on brand and effective
- Data quality management and improvement, working with BD & Systems Analyst, and Marketing Technology Executive
- Provides support to the Marketing Manager for campaigns and content
About you
- Minimum of five years' experience in digital marketing
- CRM experience: knowledge of InterAction, and CRM and its role in business change desirable
- Prior experience of working with content management systems, e-marketing tools and analytics programmes - desirable
Marketing Technology Manager (London Area) employer: Placed
Contact Detail:
Placed Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Technology Manager (London Area)
✨Tip Number 1
Familiarise yourself with InterAction CRM and Vuture, as these are key tools for the role. Consider taking online courses or tutorials to deepen your understanding of these platforms, which will help you stand out during discussions.
✨Tip Number 2
Network with professionals in the legal marketing sector, especially those who have experience with MarTech. Attend industry events or join relevant online forums to gain insights and make connections that could benefit your application.
✨Tip Number 3
Showcase your analytical skills by preparing examples of how you've used data to drive marketing decisions in previous roles. Be ready to discuss specific metrics and outcomes during interviews to demonstrate your impact.
✨Tip Number 4
Research the law firm’s current marketing strategies and identify areas where you could add value. Prepare thoughtful suggestions on how they can enhance their use of technology in marketing, which will show your proactive approach and genuine interest in the role.
We think you need these skills to ace Marketing Technology Manager (London Area)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in digital marketing and CRM systems, particularly with InterAction. Use specific examples to demonstrate how you've successfully managed marketing technology in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the newly created role and how you can make an impact. Mention your familiarity with email marketing tools like Vuture and your ability to improve processes within a team.
Showcase Relevant Skills: Emphasise your skills in data quality management and your experience working with content management systems and analytics programmes. This will show that you have the technical expertise needed for the role.
Highlight Team Collaboration: Discuss your experience working closely with design teams and other departments. Illustrate how you’ve supported marketing campaigns and contributed to brand consistency through effective use of marketing technologies.
How to prepare for a job interview at Placed
✨Showcase Your CRM Expertise
Make sure to highlight your experience with CRM systems, particularly InterAction. Be prepared to discuss specific examples of how you've used CRM technology to drive marketing strategies and improve processes in previous roles.
✨Demonstrate Your Analytical Skills
Since the role involves analysis and reporting, be ready to talk about your experience with data management and analytics programmes. Share instances where your analytical skills led to successful marketing campaigns or improved data quality.
✨Familiarise Yourself with Email Marketing Tools
As email marketing is a key part of this role, brush up on your knowledge of Vuture or similar tools. Discuss any past experiences where you created effective email marketing templates or campaigns that achieved measurable results.
✨Emphasise Collaboration and Teamwork
This position requires working closely with various teams, including Brand & Digital Marketing and Design. Prepare to share examples of how you've successfully collaborated with cross-functional teams to achieve marketing goals and ensure brand consistency.