Copywriter (London Area)

Job Title:CopywriterEmployment:Full-time/Permanent Location: London HQ Ideal Start Date: Immediate ABOUT FABLE AND MANE:Fable and Mane is an innovative, dynamic and modern hair care brand. It is inspired by ancient Indian beauty secrets and uses performance-led, potent ingredients in all its formulas. Created by two entrepreneurial siblings, Akash & Nikita Mehta, Fable & Mane has taken the beauty world by storm, revolutionising the hair care category to become one of the best-selling brands in Sephora. Having recently launched in Cult Beauty, Nykaa, Selfridges and with many new products in the pipeline, we are looking to grow our family.What is it like to work at Fable and Mane? We disrupt as we do, constantly challenging norms to bring fresh ideas to life. We are free to play, fostering creativity and innovation in everything we do. Our empathy unites us, building strong connections within our team and with our community. Our heritage fuels our future, blending ancient wisdom with modern practices to inspire and drive our success. Join us on this exciting path as we continue to expand and make our mark in the beauty industry.ABOUT THE ROLE: As a Copywriter, you will create compelling content that aligns with our brand voice, engages our target audience and persuades consumers to purchase our products. You will be responsible for writing and editing various marketing materials, including, but not limited to, website copy, packaging copy, slogans, social media captions, and product descriptions. Your strategic mindset will ensure all copy supports our marketing funnel, content pillars, and storytelling efforts in a cohesive manner. RESPONSIBILITIES:Develop clear, engaging, and brand-consistent copy across multiple platforms, including:Product descriptions for packaging, product pages and visual merchandisingWebsite banners and landing pagesEmail campaignsSocial media posts and captionsAd copy (digital and print)Press releases and blog articlesRetail campaigns Digital campaigns Optimise copy for search engines to improve organic search rankings and increase web traffic.Collaborate closely with the marketing, social, and design teams to align messaging with campaign goals and visuals.Translate product benefits and technical details into consumer-friendly, benefit-driven messaging.Maintain and evolve the brand’s tone of voice to reflect growth, seasonal moments, and campaign themes.Conduct market, consumer, and competitor research to improve messaging.Proofread and edit content for accuracy, clarity, and consistency.Contribute to creative ideation sessions and brand storytelling initiatives. THE IDEAL CANDIDATE:Bachelor’s degree or equivalent experience in communication or marketingMinimum 3 years’ experience in copywritingExperience in the beauty industryProficiency in writing clear, grammatically sound, concise, and compelling copy thatresonates with target audiences and prompts desired actions.Strong portfolio showcasing diverse range of copywriting projects, including CRMemails, marketing campaigns, social media, print and packaging.Creativity, adaptability and the ability to work collaboratively with a team.Proficiency with common office softwareExcellent written and communications skills.Highly organised and resourceful with strong attention to detail