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- Tasks: Create engaging content for marketing materials, social media, and product descriptions.
- Company: Join Fable and Mane, a modern hair care brand inspired by ancient Indian beauty secrets.
- Benefits: Enjoy a creative work environment with opportunities for growth and innovation.
- Why this job: Be part of a dynamic team that challenges norms and makes an impact in the beauty industry.
- Qualifications: Bachelor’s degree and 3 years of copywriting experience, preferably in beauty.
- Other info: Immediate start available; collaborate with passionate teams to drive brand storytelling.
The predicted salary is between 28800 - 43200 £ per year.
Fable and Mane is an innovative, dynamic and modern hair care brand. It is inspired by ancient Indian beauty secrets and uses performance-led, potent ingredients in all its formulas. Created by two entrepreneurial siblings, Akash & Nikita Mehta, Fable & Mane has taken the beauty world by storm, revolutionising the hair care category to become one of the best-selling brands in Sephora. Having recently launched in Cult Beauty, Nykaa, Selfridges and with many new products in the pipeline, we are looking to grow our family.
What is it like to work at Fable and Mane? We disrupt as we do, constantly challenging norms to bring fresh ideas to life. We are free to play, fostering creativity and innovation in everything we do. Our empathy unites us, building strong connections within our team and with our community. Our heritage fuels our future, blending ancient wisdom with modern practices to inspire and drive our success. Join us on this exciting path as we continue to expand and make our mark in the beauty industry.
As a Copywriter, you will create compelling content that aligns with our brand voice, engages our target audience and persuades consumers to purchase our products. You will be responsible for writing and editing various marketing materials, including, but not limited to, website copy, packaging copy, slogans, social media captions, and product descriptions. Your strategic mindset will ensure all copy supports our marketing funnel, content pillars, and storytelling efforts in a cohesive manner.
RESPONSIBILITIES:
- Develop clear, engaging, and brand-consistent copy across multiple platforms, including:
- Product descriptions for packaging, product pages and visual merchandising
- Website banners and landing pages
- Email campaigns
- Social media posts and captions
- Ad copy (digital and print)
- Press releases and blog articles
- Retail campaigns
- Digital campaigns
THE IDEAL CANDIDATE:
- Bachelor’s degree or equivalent experience in communication or marketing
- Minimum 3 years’ experience in copywriting
- Experience in the beauty industry
- Proficiency in writing clear, grammatically sound, concise, and compelling copy that resonates with target audiences and prompts desired actions.
- Strong portfolio showcasing diverse range of copywriting projects, including CRM emails, marketing campaigns, social media, print and packaging.
- Creativity, adaptability and the ability to work collaboratively with a team.
- Proficiency with common office software
- Excellent written and communications skills.
- Highly organised and resourceful with strong attention to detail.
Contact Detail:
Placed Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Copywriter (London Area)
✨Tip Number 1
Familiarise yourself with Fable and Mane's brand voice and values. Understanding their unique blend of ancient Indian beauty secrets and modern practices will help you tailor your approach when discussing your ideas during interviews.
✨Tip Number 2
Showcase your creativity by preparing a portfolio that includes examples of copywriting specifically for the beauty industry. Highlight any campaigns or projects where you've successfully engaged audiences and driven sales.
✨Tip Number 3
Research current trends in the beauty industry, especially those related to hair care. Being able to discuss these trends and how they can influence Fable and Mane's marketing strategies will demonstrate your industry knowledge and passion.
✨Tip Number 4
Prepare to discuss your collaborative experiences with marketing and design teams. Fable and Mane values teamwork, so sharing specific examples of how you've worked together to create compelling content will set you apart.
We think you need these skills to ace Copywriter (London Area)
Some tips for your application 🫡
Understand the Brand: Familiarise yourself with Fable and Mane's brand voice and values. Read their website, social media, and any available marketing materials to grasp their unique style and messaging.
Tailor Your CV: Highlight your relevant experience in copywriting, especially within the beauty industry. Showcase specific projects that demonstrate your ability to create engaging and persuasive content.
Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for the beauty industry and your understanding of Fable and Mane's mission. Use this opportunity to showcase your creativity and how you can contribute to their storytelling efforts.
Showcase Your Portfolio: Include a diverse range of writing samples in your application that align with the role. Focus on pieces that demonstrate your ability to write clear, concise, and compelling copy across various platforms.
How to prepare for a job interview at Placed
✨Showcase Your Portfolio
Make sure to bring a strong portfolio that highlights your best copywriting work. Include diverse projects that demonstrate your ability to write for different platforms, especially in the beauty industry, as this will resonate with Fable and Mane's focus.
✨Understand the Brand Voice
Before the interview, immerse yourself in Fable and Mane's brand voice. Familiarise yourself with their products and marketing materials to show that you can align your writing style with their unique tone and messaging.
✨Prepare for Creative Ideation
Be ready to participate in creative brainstorming during the interview. Think of innovative ideas for campaigns or product descriptions that could fit within their brand narrative, showcasing your creativity and strategic mindset.
✨Research the Competition
Conduct thorough research on Fable and Mane's competitors in the beauty industry. Be prepared to discuss how you can help the brand stand out through compelling copy and effective messaging strategies.
