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For Companies At a Glance
- Tasks: Create and implement demand generation strategies to drive leads and revenue.
- Company: Join a growing tech business focused on innovation and creativity.
- Benefits: Enjoy hybrid work, private medical insurance, and extra holiday options.
- Why this job: Be part of a dynamic team that values creativity and collaboration.
- Qualifications: 3+ years in B2B demand generation with strong analytical and communication skills.
- Other info: Embrace a culture of diversity and inclusion while working in a fast-paced environment.
The predicted salary is between 55000 - 70000 £ per year.
Handle Recruitment are on the lookout for a technically skilled and creative Demand Growth Manager to join our clients growing tech business. The overall purpose of this role is to create, develop and implement demand generation strategies and marketing campaigns which generate leads and deliver revenue for the company in line with defined targets.
Pay: £65,000 to £70,000 per year
Hybrid: 2 Days a Week in Office | Hampton Wick
Core Responsibilities:
- Demand Generation
- Plan and execute lead-focused campaigns aligned with business goals and ROI targets.
- Meet demand generation KPIs set by the Head of Marketing.
- Optimise funnel conversions by addressing blockers and implementing effective tactics.
- Collaborate with sales and marketing teams across multiple markets.
- Partner with specialists to enhance event attendance, social media impact, email marketing, and automation performance.
- Content & Communications
- Create impactful marketing content across formats and channels.
- Align content with brand guidelines and tone of voice.
- Develop value propositions for ABM campaigns.
- Campaign Management
- Support integrated global campaign execution in line with marketing strategy.
- Deliver ABM content to attract and nurture high-potential leads.
- Assist sales with conversion-optimising campaign support.
- Data & Analytics
- Use data to track and enhance campaign performance.
- Report insights and recommend improvements.
- Identify and resolve demand generation challenges.
- Finance & Reporting
- Assist with budgeting and forecasting for demand generation.
- Track campaign ROI and support budget management.
- Industry Knowledge
- Stay current on trends and technologies in demand generation.
- Conduct research to uncover new opportunities.
- Represent the company at industry events.
Required Experience & Skills:
- 3+ years in B2B demand generation (outbound & inbound).
- Proven success driving pipeline and revenue through integrated campaigns.
- Skilled in CRM, marketing automation, analytics, and social media tools.
- Experience with ABM, event, digital, SEM, and email marketing.
- Strong copywriting and content creation ability.
- Collaborative experience with global teams and vendors.
- Data-driven with strong analytical skills.
Desirable:
- Familiarity with Google Ads, GA4, Salesforce, Pardot, Canva, Asana, Adobe Suite.
- Experience with tools like Tableau.
- Degree in marketing or related field.
Your Personal Skills and Attributes:
- High drive and energy.
- Ability to thrive in a fast-paced environment and work to deadlines.
- Excellent verbal and written communication skills, including data crunching and storytelling.
- Team player, with ability to collaborate effectively.
- Creative thinker with an ability to think outside the box.
- Ability to multitask and balance competing priorities effectively.
- Rigorous attention to detail with a quality-first approach.
- Excellent project management and time management skills.
Perks:
- Private Medical Insurance: Their employees' health matters, and they’re covered.
- Birthday Off: Employees are encouraged to celebrate their day their way - with a paid day off.
- Holiday Purchase: Staff can purchase up to an additional 5 days of holiday for extra downtime.
- Employee Assistance Programme: A confidential 24/7 helpline and support service is available for employees and their immediate families.
- Time for You: They value personal time, aiming to finish work at 2pm on Fridays.
- Better Working: They support hybrid working and, where operationally practicable, allow employees to split their time between the office and home.
- Pension: They help employees plan for the future with a pension scheme provided through NEST.
Handle actively welcomes applicants from under-represented backgrounds - we pride ourselves on attracting the best talent for every opportunity through a commitment to equality, diversity and inclusion.
Contact Detail:
LinkedIn Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Demand Generation Manager
✨Tip Number 1
Familiarise yourself with the latest trends in demand generation and marketing technologies. This will not only help you understand the role better but also allow you to speak confidently about how you can contribute to our strategies during interviews.
✨Tip Number 2
Network with professionals in the industry, especially those who have experience in B2B demand generation. Engaging with them on platforms like LinkedIn can provide insights into the role and may even lead to referrals.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past, focusing on your role in driving leads and revenue. Highlighting measurable outcomes will demonstrate your capability and fit for the position.
✨Tip Number 4
Showcase your analytical skills by being ready to discuss how you've used data to optimise campaigns. Being data-driven is crucial for this role, so examples of your analytical approach will set you apart.
We think you need these skills to ace Demand Generation Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Demand Generation Manager position. Tailor your application to highlight relevant experience in B2B demand generation and campaign management.
Craft a Compelling CV: Your CV should clearly showcase your 3+ years of experience in demand generation, including specific examples of successful campaigns you've managed. Use metrics to demonstrate your impact on pipeline and revenue growth.
Write a Strong Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Highlight your skills in CRM, marketing automation, and content creation, and explain how they align with the company's goals and values.
Showcase Your Analytical Skills: Since data and analytics are crucial for this role, include examples of how you've used data to track campaign performance and make improvements. This will demonstrate your data-driven approach and problem-solving abilities.
How to prepare for a job interview at LinkedIn
✨Showcase Your Technical Skills
As a Demand Generation Manager, you'll need to demonstrate your technical prowess. Be prepared to discuss your experience with CRM systems, marketing automation tools, and analytics platforms. Highlight specific campaigns where you successfully used these tools to drive results.
✨Prepare for Data-Driven Discussions
Since the role requires a strong analytical mindset, come ready to talk about how you've used data to optimise campaigns in the past. Bring examples of how you've tracked performance metrics and made data-driven decisions to improve ROI.
✨Demonstrate Your Creative Thinking
This position values creativity, so think of innovative strategies you've implemented in previous roles. Be ready to share unique content ideas or campaign concepts that have successfully engaged your target audience.
✨Emphasise Collaboration Experience
Collaboration is key in this role, so be prepared to discuss how you've worked with sales and marketing teams in the past. Share examples of successful partnerships and how they contributed to achieving demand generation goals.
