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- Tasks: Lead creative direction and oversee project development for CGTN's visual storytelling.
- Company: CGTN is a global media organisation delivering authoritative news and analysis worldwide.
- Benefits: Enjoy a dynamic work environment in Beijing with opportunities for international collaboration.
- Why this job: Join a diverse team and make a significant impact on global media narratives.
- Qualifications: Bachelor’s degree and 3+ years in a senior creative role, preferably in international media.
- Other info: Open exclusively to foreign passport holders; early applications are encouraged.
The predicted salary is between 48000 - 84000 £ per year.
Location: Beijing, China (Full-time, 12-month renewable contract)
Eligibility: Open exclusively to foreign passport holders
About CGTN and the Role
CGTN is a global media organization committed to delivering authoritative news and analysis to a worldwide audience through TV, mobile, and digital platforms. Based in Beijing, the Creative Director will lead the Packaging Team’s visual storytelling and creative vision—driving brand excellence and narrative impact across CGTN’s global output.
Key Responsibilities
- Lead and define the creative direction aligned with CGTN’s visual identity and international standards.
- Oversee end-to-end project development—from conceptualization and scripting to final execution.
- Track and analyze global media and branding trends, infusing fresh thinking and innovation into our workflow.
- Inspire, manage, and develop a diverse team of designers and motion artists in a dynamic cross-cultural environment.
- Collaborate closely with editorial, technical, and external teams to ensure timely and high-quality output.
- Provide strategic creative direction for major international events.
Qualifications
- Bachelor’s degree or higher in Art, Visual Communication, Advertising, or related fields.
- Minimum 3 years in a senior creative role—preferably as Creative Director in an international media setting.
- Proven portfolio of high-impact, internationally recognized projects; industry awards are a strong plus (e.g., Promax, Red Dot, Cannes Lions).
- Demonstrated expertise across media types including promotional videos, studio design, graphic/motion packaging.
- Strong understanding of global creative trends and ability to adapt them within cross-cultural contexts.
- Excellent communication and presentation skills to convey vision and align stakeholders.
How to Apply
Send your CV and portfolio to: li.chengyang@cgtn.com. Applications are reviewed on a rolling basis—early applications are strongly encouraged.
Creative Director employer: CGTN
Contact Detail:
CGTN Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Creative Director
✨Tip Number 1
Familiarise yourself with CGTN's visual identity and recent projects. Understanding their style and approach will help you align your creative vision with theirs, making you a more attractive candidate.
✨Tip Number 2
Network with professionals in the media industry, especially those who have experience working in international settings. This can provide you with valuable insights and potentially lead to referrals.
✨Tip Number 3
Stay updated on global media trends and innovations. Being able to discuss current trends and how they can be applied at CGTN will demonstrate your proactive approach and creativity.
✨Tip Number 4
Prepare to showcase your leadership skills during interviews. Be ready to discuss how you've inspired and managed teams in the past, as this role requires strong team management in a cross-cultural environment.
We think you need these skills to ace Creative Director
Some tips for your application 🫡
Understand the Role: Before applying, take time to thoroughly understand the responsibilities and qualifications of the Creative Director position at CGTN. Tailor your application to highlight how your experience aligns with their needs.
Showcase Your Portfolio: Since a strong portfolio is crucial for this role, ensure that it showcases high-impact projects you've worked on. Include a variety of media types to demonstrate your versatility and creativity.
Craft a Compelling CV: Your CV should not only list your work experience but also reflect your creative achievements. Highlight any awards or recognitions you've received in the industry, as these will strengthen your application.
Personalise Your Application: When writing your cover letter, personalise it to CGTN. Discuss why you are passionate about their mission and how you can contribute to their creative vision. This shows genuine interest and can set you apart from other candidates.
How to prepare for a job interview at CGTN
✨Showcase Your Portfolio
As a Creative Director, your portfolio is your calling card. Make sure to present a well-curated selection of your best work that highlights your ability to lead creative projects and your understanding of global media trends.
✨Understand CGTN's Vision
Before the interview, research CGTN’s brand identity and recent projects. Demonstrating knowledge about their visual storytelling approach will show your genuine interest in the role and how you can contribute to their mission.
✨Prepare for Team Management Questions
Expect questions about your experience managing diverse teams. Be ready to discuss your leadership style, how you inspire creativity, and examples of how you've successfully developed talent in a cross-cultural environment.
✨Discuss Industry Trends
Stay updated on the latest trends in media and branding. Be prepared to share your insights on how these trends can be integrated into CGTN’s workflow, showcasing your innovative thinking and strategic vision.
