At a Glance
- Tasks: Lead product marketing efforts and develop strategies for device security solutions.
- Company: Join a leading global Digital Security organisation based in London.
- Benefits: Enjoy a competitive salary, benefits, and a 10% annual bonus.
- Why this job: Be part of an innovative team impacting the IoT sector across various industries.
- Qualifications: Seeking passionate candidates with B2B product marketing experience, preferably in tech.
- Other info: Opportunity to attend events and trade shows across EMEA.
The predicted salary is between 42000 - 84000 Β£ per year.
London β 2 days a week in London Offices
Salary: Up to Β£70,000 pa + benefits + 10% annual bonus
Our client is a leading global Digital Security organisation with offices in London. They have an excellent opportunity for a Product Marketing Manager to join their Core Security division. In this role, you will be the key link between the sales, marketing, and product management teams on a global scale. Your primary responsibility will be to develop and execute product and solution positioning strategies that differentiate the companyβs offerings within the device security market. This role will involve the opportunity to attend events / trade shows across EMEA.
Key Responsibilities:- Serve as the main point of contact for marketing initiatives related to assigned products and solutions, leading and managing product marketing efforts.
- Collaborate with product managers to identify market opportunities and create compelling value propositions for each product line. Continuously assess and refine these propositions to align with target markets.
- Work with field marketing and product management to develop solution briefs that support the creation of product collateral (e.g., pitch decks, videos, explainers) to ensure products are effectively represented across key segments and regions.
- Support the development of go-to-market (GTM) strategies to position products accurately within various market segments and geographical regions.
- Conduct market research and competitive analysis, utilizing insights from sales data, surveys, and customer focus groups to understand customer needs, market potential, and pricing/channel strategies.
We are looking for a bright, articulate and ambitious Product Marketing candidate, someone who has a passion for working within Product Marketing, and would relish the chance to work within Device Security / IoT sector and its application across verticals such as Automotive, AI, Drones, etc. Proven experience in a similar B2B product marketing role ideally from within the Tech sector. Knowledge / experience of IoT / Device Security / AI products, ideally within an international, multicultural environment, would be an advantage but not essential. Exceptional marketing execution and business analysis skills, with the ability to effectively position and promote products and solutions.
Contact: David Southwood β CPS Group UK
Contact Detail:
CPS Group (UK) Limited Recruiting Team
StudySmarter Expert Advice π€«
We think this is how you could land Product Marketing Manager (City of London)
β¨Tip Number 1
Network with professionals in the Digital Security and IoT sectors. Attend industry events or webinars to connect with potential colleagues and learn more about the latest trends, which can give you an edge in conversations during interviews.
β¨Tip Number 2
Familiarise yourself with the company's products and their positioning in the market. Understanding their unique selling points and how they compare to competitors will help you articulate your insights and strategies effectively during discussions.
β¨Tip Number 3
Prepare to discuss specific examples of successful product marketing campaigns you've led in the past. Highlight your ability to collaborate across teams and how your contributions directly impacted sales or market presence.
β¨Tip Number 4
Stay updated on the latest developments in device security and IoT technologies. Being knowledgeable about current trends and challenges in the industry will demonstrate your passion and commitment to the role during interviews.
We think you need these skills to ace Product Marketing Manager (City of London)
Some tips for your application π«‘
Tailor Your CV: Make sure your CV highlights relevant experience in product marketing, especially within the tech sector. Emphasise any work related to IoT or device security, as this will resonate with the company's focus.
Craft a Compelling Cover Letter: In your cover letter, express your passion for product marketing and the specific role. Mention how your skills align with the responsibilities outlined in the job description, particularly your ability to develop go-to-market strategies and conduct market research.
Showcase Relevant Achievements: Include specific examples of past successes in product marketing. Highlight any successful campaigns you've led, market research you've conducted, or product positioning strategies you've developed that resulted in measurable outcomes.
Research the Company: Familiarise yourself with the company's products and their position in the device security market. Understanding their offerings will help you articulate how you can contribute to their marketing initiatives effectively.
How to prepare for a job interview at CPS Group (UK) Limited
β¨Understand the Product Landscape
Before your interview, make sure you have a solid grasp of the company's products and their positioning in the device security market. Research competitors and be prepared to discuss how the company's offerings stand out.
β¨Showcase Your Marketing Strategy Skills
Be ready to share examples of successful marketing strategies you've developed in previous roles. Highlight your experience with go-to-market strategies and how you've collaborated with sales and product management teams.
β¨Demonstrate Analytical Thinking
Prepare to discuss how you've used market research and competitive analysis to inform your marketing decisions. Bring examples of how you've assessed customer needs and adjusted strategies accordingly.
β¨Express Your Passion for Technology
Since this role is within the Tech sector, convey your enthusiasm for product marketing in areas like IoT and AI. Share any relevant experiences or projects that showcase your interest and knowledge in these fields.