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- Tasks: Develop and implement PR plans to boost the firm's profile in London.
- Company: Join a leading global law firm known for its thought leadership and innovative campaigns.
- Benefits: Enjoy a dynamic work environment with opportunities for professional growth and collaboration.
- Why this job: Be at the forefront of media engagement, shaping the firm's public image and visibility.
- Qualifications: 4-5 years of PR experience, strong UK media contacts, and excellent communication skills required.
- Other info: Candidates must have relevant experience in law, accountancy, or similar sectors.
The predicted salary is between 36000 - 60000 £ per year.
Blue Legal are partnering with a leading global law firm who are recruiting for a Public Relations Specialist to join their London office. The role involves developing and implementing PR plans to promote the firm’s thought leadership reports, events, campaigns, new partner hires and other marketing activities to build the firm’s profile in the London market. The ideal candidate will be highly motivated, very proactive in approach and with a strong drive to build a positive profile for the firm.
The Responsibilities:
- Serve as the primary day-to-day contact for the press and manage media inquiries.
- Research and identify media opportunities across national, trade, regional, and legal outlets, including comment pieces, profiles, and articles.
- Build and maintain relationships with target reporters, securing relevant opportunities for firm partners.
- Coordinate media briefings and interviews, preparing partners and advising on media engagement techniques.
- Proactively pitch story ideas and monitor editorial calendars to secure positive media coverage and increase firm visibility.
- Draft press releases, pitches, articles, and enhance newsworthiness of routine firm developments.
- Maintain accurate media contact lists and support PR administration, including media tracking and conflict checking.
- Collaborate with external PR agencies and attend practice group meetings to align PR efforts with strategic business goals.
The Candidate:
- Excellent written and verbal communication, ability to draft with minimal revisions, prioritise tasks, multitask under pressure, and deliver high-quality, detail-oriented work within deadlines.
- 4–5 years of PR/communications experience (preferably in a large law firm), with strong UK media contacts and a good understanding of the UK legal media landscape.
- Proficient in Microsoft Office, legal databases, social media (including LinkedIn), PR tools, and experienced in handling complex and sensitive subject matter, especially legal topics.
- Collaborative, proactive, professional demeanour with strong interpersonal skills, confidentiality awareness, and a keenness to learn and grow.
Please note: Due to the specific sectors we work in, only candidates with valid work experience in a Law Firm, Accountancy Firm, Management Consultancy, Property/Construction Firm, Financial Services Firm or a high profile relevant Association or Agency will be considered. We regret that our clients will not accept applications outside of these areas.
Contact Detail:
Blue Legal Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Public Relations Specialist
✨Tip Number 1
Network with professionals in the legal sector, especially those who work in PR. Attend industry events and engage on platforms like LinkedIn to build relationships with potential colleagues and mentors.
✨Tip Number 2
Stay updated on current trends in the legal media landscape. Follow relevant publications and journalists to understand what types of stories are gaining traction and how you can pitch ideas that align with these trends.
✨Tip Number 3
Prepare for interviews by practising your responses to common PR scenarios, particularly those related to the legal field. Be ready to discuss how you would handle media inquiries or pitch a story about the firm.
✨Tip Number 4
Familiarise yourself with the firm's recent activities and thought leadership reports. This knowledge will not only help you during the interview but also demonstrate your genuine interest in the role and the firm.
We think you need these skills to ace Public Relations Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in public relations, especially within a law firm or similar environment. Emphasise your communication skills and any specific achievements that align with the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for PR and your understanding of the legal sector. Mention specific examples of how you've successfully managed media relations or developed PR strategies in the past.
Showcase Your Media Contacts: In your application, highlight your existing relationships with UK media contacts. This is crucial for the role, so provide examples of how you've leveraged these connections to secure media coverage.
Demonstrate Your Proactivity: Use your application to illustrate your proactive approach to PR. Share instances where you identified media opportunities or pitched story ideas that resulted in positive coverage for previous employers.
How to prepare for a job interview at Blue Legal
✨Know Your Audience
Before the interview, research the law firm thoroughly. Understand their recent campaigns, thought leadership reports, and any notable media coverage. This will help you tailor your responses and demonstrate your genuine interest in their work.
✨Showcase Your Media Connections
Highlight your existing relationships with UK media contacts during the interview. Be prepared to discuss how these connections can benefit the firm and how you plan to leverage them to secure positive media coverage.
✨Demonstrate Your Writing Skills
Since excellent written communication is crucial for this role, consider bringing samples of your previous press releases, articles, or pitches. This will provide tangible evidence of your ability to draft high-quality content with minimal revisions.
✨Prepare for Scenario Questions
Anticipate questions that may ask how you would handle specific PR challenges, such as managing a media crisis or pitching a story idea. Practising your responses will help you articulate your proactive approach and problem-solving skills effectively.
