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- Tasks: Drive revenue by winning new business and building client relationships in B2B events.
- Company: Join an award-winning team focused on government tech B2B events and media products.
- Benefits: Enjoy a competitive salary, uncapped commission, and hybrid working options.
- Why this job: Be part of a fast-paced team with big ambitions and impactful projects.
- Qualifications: Proven B2B sales experience, self-starter, and confident in using HubSpot.
- Other info: Opportunities for growth and ownership of product portfolios in the future.
The predicted salary is between 43200 - 72000 £ per year.
Business Development Manager / Account Director – Government Tech B2B Events
London-based team (Aldgate) | Competitive base + uncapped commission
Our award-winning team is growing. We’re looking for ambitious, commercially-driven business development professionals to help accelerate revenue across our rapidly scaling portfolio of government-facing B2B events and media products – including high-level summits, private roundtables, webinars, and research programmes.
You’ll be joining a small, fast-moving team with a proven track record and big ambitions. Our clients are among the world’s leading tech firms and consultancies, and our audiences are senior civil servants shaping the future of digital government.
About the role:
We’re looking for hunters – people who take ownership of revenue, are confident winning new business, and comfortable picking up the phone to open senior-level conversations. You’ll need to press for smaller, fast-moving deals while building longer-term account relationships.
You’ll be supported by HubSpot automation, targeted marketing, and respected event brands – but you’ll be expected to generate momentum fast. This role is all about focus, tempo, and commercial edge – not passive “farming.”
We want people who are not just good at sales today, but curious about how sales is evolving – and eager to learn, test and refine their own process. That means being proactive, self-directed, and open to new ideas: from smarter prospecting workflows to how AI is reshaping B2B engagement.
What we’re looking for:
- Proven track record selling B2B event sponsorship, media, or content marketing solutions
- A confident prospector: skilled at identifying, qualifying, and converting new opportunities
- Self-starting and proactive – someone who takes initiative and thrives with autonomy
- Commercially curious: always looking to refine and improve your sales process
- Confident using HubSpot to manage pipelines, forecast accurately, and automate touchpoints
- Excellent phone, email, and LinkedIn selling skills – and the judgement to know when to push and when to partner
- Pride in your own revenue contribution – and a drive to deliver quick wins within your first 6–8 weeks
Nice to have:
- Experience in public sector, technology, or transformation-focused portfolios
- Understanding of the government vendor landscape and how decision-making happens in DDaT (Digital, Data & Technology) teams
What we offer:
- Competitive base salary + uncapped commission (OTE £90k+ for strong performers)
- Respected event brands, strong marketing support, and growing repeat business
- A small, entrepreneurial team with real visibility and impact
- Hybrid working (London office)
We’re open-minded about how the team will be structured long-term – with opportunities to own product portfolios and market segments down the line. What matters to us is hiring high-calibre, accountable sales talent who thrive in a results-focused environment.
Business Development Manager / Account Director employer: Government Transformation Magazine
Contact Detail:
Government Transformation Magazine Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development Manager / Account Director
✨Tip Number 1
Familiarise yourself with the government tech landscape. Understanding the key players and current trends will help you engage in meaningful conversations with potential clients and demonstrate your expertise during interviews.
✨Tip Number 2
Leverage LinkedIn to connect with professionals in the B2B events and government sectors. Engaging with their content and sharing your insights can help you build a network that may lead to referrals or insider information about the role.
✨Tip Number 3
Prepare to discuss your sales process in detail. Be ready to share specific examples of how you've successfully identified and converted new opportunities, as this will showcase your proactive approach and commercial curiosity.
✨Tip Number 4
Stay updated on how AI is transforming B2B engagement. Being knowledgeable about these advancements will not only impress your interviewers but also show that you're eager to adapt and refine your sales strategies.
We think you need these skills to ace Business Development Manager / Account Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B sales, particularly in event sponsorship or media solutions. Use specific metrics to demonstrate your success in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Highlight your proactive approach to business development and provide examples of how you've successfully generated new business in the past.
Showcase Your Skills: Emphasise your skills in using HubSpot and other sales tools. Mention your ability to manage pipelines and automate processes, as well as your excellent communication skills across various platforms.
Research the Company and Industry: Familiarise yourself with the company's portfolio of events and their target audience. Understanding the government vendor landscape and current trends in digital government will help you stand out in your application.
How to prepare for a job interview at Government Transformation Magazine
✨Show Your Sales Savvy
Be prepared to discuss your proven track record in selling B2B event sponsorship or media solutions. Highlight specific examples of how you've successfully identified and converted new opportunities, as this will demonstrate your capability to thrive in a fast-paced sales environment.
✨Demonstrate Proactivity
This role requires a self-starting attitude. Share instances where you've taken the initiative to drive results or improve processes. Employers are looking for candidates who can work autonomously and take ownership of their revenue contributions.
✨Familiarise Yourself with HubSpot
Since the role involves using HubSpot for managing pipelines and automating touchpoints, make sure you understand its functionalities. If you have experience with it, be ready to discuss how you've used it to forecast accurately and streamline your sales process.
✨Understand the Government Landscape
Having knowledge about the public sector and the government vendor landscape is a plus. Research how decision-making occurs within Digital, Data & Technology teams, and be prepared to discuss how this understanding can help you in your role.
