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- Tasks: Create and optimise CRM strategies to enhance user experience in online gaming.
- Company: Join NetBet, a leading online casino and sportsbook since 2006, known for its player-friendly environment.
- Benefits: Enjoy hybrid remote work options and a dynamic team culture with opportunities for growth.
- Why this job: Be part of a vibrant industry, improving customer experiences while collaborating across departments.
- Qualifications: 3+ years in CRM within sports betting; Italian speaking; marketing/business degree preferred.
- Other info: NetBet values diversity and encourages applications from all backgrounds.
The predicted salary is between 36000 - 60000 £ per year.
Location: Malta/ London - Hybrid Remote outside UK/Malta
About Netbet: Since 2006, NetBet has delivered the ultimate online casino and sportsbook experience for its players across the globe. Alongside sports betting and casino, players have also enjoyed Lotto, Live Casino, and Poker products. With access to multiple languages across all its registered markets, thousands of industry-leading casino games, and daily sports events, NetBet has evolved into one of the world’s favourite online gaming brands. NetBet provides users with a friendly environment, total security, and reliable navigation.
The Role: Reporting to the CRM Manager you will be responsible for creating, managing and optimising the CRM strategy. This is a great opportunity for someone to prioritise customer focus and proactively look for ways to improve the user experience. Aim to ensure that CRM strategies are in line with the company's objectives, while working closely with relevant departments to ensure that all campaigns perform best.
Duties and Responsibilities:
- Create strategies for conversion, retention, and reactivation for our casino, poker and/or sport product as well as the execution of CRM campaigns.
- You are a long-term planner that stands out for the study of the different customer segments, life cycle and user experience, to optimise the user experience to achieve a longer life cycle and increase ROI.
- Improving the customer experience is key, this is possible by monitoring segmented and targeted CRM campaigns, measuring ROI, prioritising resources, optimising costs, and enabling continuous improvement in customer conversion, retention, and reactivation.
- Data will be your right hand, giving you visibility into KPIs with a focus on customer activity, retention, and value, allowing you to constantly evaluate and improve customer segmentation.
- Ensure that the CRM systems used meet our objectives and present the necessary solutions, working on tasks and projects ad hoc, such as implementing new tools to optimise our campaigns.
- Monitor and test the user experience, to ensure that the product and campaigns are working in an optimum way and adapt to local demands.
- Provide analysis of the competition, generating insights and sharing them with the other areas and within the team.
Person Specifications:
- Must have minimum 3 years plus CRM experience within sports betting and iGaming Industry.
- Experience using Optimove will be preferable or similar platform.
- Must be Italian speaking.
- Experience in running multichannel campaigns.
- Highly customer-centric with a good understanding of CRM strategies and practices.
- Knowledge and interest of online gaming products.
- Applied understanding of lifecycle development and optimisation.
- Data focused and ROI driven.
- Ability to build strong working relationships.
- A marketing/business degree level qualification or equivalent would be desirable.
- Strong communicator both written and verbally.
- Secondary language proficiency in one of our target markets is an added bonus (French, Greek, Italian, Romanian, German, Finnish).
NetBet is committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.
CRM Executive- Italian speaking employer: LinkedIn
Contact Detail:
LinkedIn Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Executive- Italian speaking
✨Tip Number 1
Familiarise yourself with the latest trends in the iGaming industry, especially around CRM strategies. This knowledge will not only help you during interviews but also demonstrate your genuine interest in the role and the company.
✨Tip Number 2
Network with professionals in the online gaming sector, particularly those who have experience in CRM roles. Engaging with them can provide valuable insights and potentially lead to referrals that could boost your application.
✨Tip Number 3
Brush up on your Italian language skills, as fluency is a must for this position. Consider practicing with native speakers or through language exchange platforms to enhance your communication abilities.
✨Tip Number 4
Prepare to discuss specific examples of successful CRM campaigns you've managed in the past. Highlight your data-driven approach and how it led to improved customer retention and engagement, as this aligns closely with the job requirements.
We think you need these skills to ace CRM Executive- Italian speaking
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your CRM experience, especially within the sports betting and iGaming industry. Emphasise any relevant skills, such as your ability to run multichannel campaigns and your familiarity with tools like Optimove.
Craft a Compelling Cover Letter: In your cover letter, express your passion for improving customer experiences and how your background aligns with NetBet's objectives. Mention your Italian language skills and how they can benefit the role.
Showcase Data-Driven Achievements: Include specific examples of how you've used data to drive CRM strategies in previous roles. Highlight any measurable outcomes, such as increased customer retention or improved ROI from campaigns.
Research NetBet: Familiarise yourself with NetBet's products and their approach to customer relationship management. Understanding their brand and market position will help you tailor your application and demonstrate your genuine interest in the company.
How to prepare for a job interview at LinkedIn
✨Showcase Your CRM Experience
Make sure to highlight your previous CRM experience, especially within the sports betting and iGaming industry. Be prepared to discuss specific campaigns you've managed and the results achieved, as this will demonstrate your capability to handle the responsibilities of the role.
✨Demonstrate Data-Driven Decision Making
Since data is crucial for this position, come equipped with examples of how you've used data to inform your CRM strategies. Discuss any tools you've used, like Optimove, and how you measured ROI on your campaigns to show your analytical skills.
✨Understand the User Experience
Be ready to talk about how you’ve improved user experiences in past roles. Share insights on how you monitored and tested user interactions, and how you adapted campaigns based on feedback or data analysis to enhance customer satisfaction.
✨Prepare for Multichannel Campaign Discussions
As the role involves running multichannel campaigns, think of examples where you've successfully executed such strategies. Discuss the different channels you used, how you tailored messages for each, and the impact it had on customer engagement and retention.
