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- Tasks: Lead and innovate Weber's grilling experiences across EMEA, managing events and collaborations.
- Company: Weber is a global leader in outdoor cooking, known for its iconic grilling products since 1952.
- Benefits: Enjoy hybrid work options, travel opportunities, and the chance to shape memorable culinary experiences.
- Why this job: Join a passionate team and make a real impact in the grilling community while having fun.
- Qualifications: 7+ years in hospitality or experiential marketing, with strong project management and commercial skills.
- Other info: A love for outdoor cooking and willingness to travel is essential for this role.
The predicted salary is between 48000 - 84000 £ per year.
Location: Hybrid (Remote/In-office 3 days/week), EMEA
Travel: Up to 20% international (Europe)
Department: Marketing
Reports to: Branded Channels Director EMEA
Direct Reports: Yes
About Weber:
In 1952, George Stephen Sr. changed the world of barbecuing forever by inventing the iconic Weber kettle. Today, Weber is a global leader in outdoor cooking innovation, driven by a passion for bringing people together to create amazing memories and delicious food. We continue to build on our legacy through innovation, quality, and unforgettable grilling experiences.
We are looking for a Senior Grilling Experience Manager to lead and evolve Weber’s grilling experiences across EMEA. This is a unique opportunity to take ownership of an impactful, high-visibility function that blends brand, community, and commerce.
What you’ll do:
- Define and lead the strategy for all grilling experiences across EMEA, including Weber Grill Academies, retail demonstrations, and brand activations
- Own the full events and experiences calendar, ensuring alignment with marketing and commercial priorities
- Drive participation, retention, and advocacy through engaging, premium experiences
- Manage the design, development, and delivery of grilling courses and activations in collaboration with culinary, brand, and product teams
- Oversee third-party partners, including chefs, cookery schools, agencies, and retail collaborators
- Evolve the Grill Academy concept to maintain category leadership and relevance across markets
- Own the P&L for all experience-led activities, driving profitable growth and ROI
- Scale programs across countries while ensuring local relevancy and brand consistency
- Leverage data and insights to track performance, identify opportunities, and optimise customer journeys
- Lead and inspire an internal team and a broader regional network, to deliver consistently exceptional consumer experiences
- Collaborate cross-functionally with marketing, sales, training, and operations teams to deliver seamless, omnichannel consumer engagement
What we’re looking for:
- 7+ years of experience in hospitality, experiential marketing, or branded events
- Proven success managing large-scale programs across multiple EMEA markets
- Strong commercial mindset with direct P&L ownership and a focus on measurable results
- Excellent project management skills with experience working across cultures and languages
- Confidence in managing agencies, external partners, and in-house teams
- Data-driven and insight-led decision-maker, with a focus on continuous improvement
- A collaborative and adaptable leader who builds trust and delivers results
- Strong written and verbal communication skills in English; other EMEA languages a plus
- Passion for cooking, especially outdoor cooking, and a willingness to travel
Ready to create amazing experiences? Join Weber and help us ignite the passion for grilling across Europe. Apply now to be part of a global brand that brings people together through food and fire.
Senior Grilling Experience Manager employer: Weber-Stephen Products EMEA
Contact Detail:
Weber-Stephen Products EMEA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Grilling Experience Manager
✨Tip Number 1
Familiarise yourself with Weber's brand values and history. Understanding the legacy of Weber and its commitment to quality and innovation will help you align your vision for grilling experiences with their mission.
✨Tip Number 2
Network with professionals in the hospitality and experiential marketing sectors. Attend industry events or join relevant online communities to connect with others who share your passion for outdoor cooking and can provide insights into the role.
✨Tip Number 3
Showcase your experience in managing large-scale programs by preparing examples of past projects. Be ready to discuss how you drove participation and engagement, as this will demonstrate your capability to lead Weber’s grilling experiences.
✨Tip Number 4
Research current trends in experiential marketing and consumer engagement within the food industry. Being knowledgeable about what resonates with audiences today will help you present innovative ideas that can elevate Weber's grilling experiences.
We think you need these skills to ace Senior Grilling Experience Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in hospitality, experiential marketing, or branded events. Emphasise your success in managing large-scale programmes across multiple markets, as this is crucial for the role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for outdoor cooking and how it aligns with Weber's mission. Discuss your project management skills and provide examples of how you've driven measurable results in previous roles.
Showcase Leadership Skills: Highlight your experience in leading teams and collaborating cross-functionally. Provide specific examples of how you've inspired teams to deliver exceptional consumer experiences, as this is a key aspect of the role.
Demonstrate Data-Driven Decision Making: Include examples of how you've used data and insights to track performance and optimise customer journeys. This will show that you are a data-driven decision-maker, which is essential for the Senior Grilling Experience Manager position.
How to prepare for a job interview at Weber-Stephen Products EMEA
✨Show Your Passion for Grilling
Make sure to express your enthusiasm for outdoor cooking during the interview. Share personal stories or experiences that highlight your love for grilling, as this role is all about creating memorable grilling experiences.
✨Demonstrate Your Project Management Skills
Be prepared to discuss specific examples of large-scale programmes you've managed in the past. Highlight your ability to coordinate across different teams and cultures, as well as how you ensured projects were delivered on time and within budget.
✨Understand the Brand and Market
Research Weber's history, values, and current market position. Familiarise yourself with their products and recent marketing campaigns, so you can speak knowledgeably about how you would enhance their grilling experiences across EMEA.
✨Prepare Data-Driven Insights
Since the role requires a strong commercial mindset, come equipped with data or insights from your previous roles that demonstrate your ability to drive results. Discuss how you've used data to optimise customer journeys and improve programme performance.
