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For Companies At a Glance
- Tasks: Lead digital marketing strategies to boost brand engagement and acquisition.
- Company: Join a prestigious luxury hotel in London with global growth potential.
- Benefits: Enjoy a competitive salary, bonuses, and opportunities for professional development.
- Why this job: Be part of a dynamic team that values creativity and data-driven decisions.
- Qualifications: 6+ years in UHNWI sectors with strong analytical and campaign management skills.
- Other info: This role offers a unique chance to shape the digital landscape of luxury hospitality.
The predicted salary is between 75000 - 85000 £ per year.
This is a fantastic opportunity to join a world leading luxury hotel in London with fantastic opportunities for growth. It is a unique position and one where they are looking for the best of the best across all digital channels.
Role Overview
As the Senior Digital Marketing Manager, you will take full ownership of all digital channels to drive acquisition and engagement of the brand. Having a mix of a creative and data-driven approach is key for this role to grow the business internationally.
Key Responsibilities:
- Manage all areas of the paid campaigns (e.g. Google and Meta Ads)
- Develop the social media strategy including developing compelling content across all channels (paid, earned, and owned)
- Analyse performance using Google Analytics and A/B testing
- Take full ownership of the digital marketing budget
- Manage digital channels across paid search, SEO, online content etc.
What we need from you:
- Over 6 years’ experience within a UHNWI business (Retail, Hospitality, Travel etc.)
- Previous line management experience
- Strong experience across data analytical tools (Google Analytics)
- Expertise across end-to-end paid campaign management
- Creative and data driven approach, think outside the box
Senior Digital Marketing Manager employer: Salt
Contact Detail:
Salt Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Digital Marketing Manager
✨Tip Number 1
Network with professionals in the luxury hospitality sector. Attend industry events, webinars, or conferences where you can meet potential colleagues or employers. Building relationships can often lead to job opportunities that aren't advertised.
✨Tip Number 2
Showcase your expertise in digital marketing by creating a personal portfolio. Include case studies of successful campaigns you've managed, particularly in high-end markets. This will demonstrate your capability and creativity to potential employers.
✨Tip Number 3
Stay updated on the latest trends in digital marketing, especially within the luxury sector. Follow relevant blogs, podcasts, and influencers to ensure you can speak knowledgeably about current strategies and tools during interviews.
✨Tip Number 4
Prepare for interviews by practising how to articulate your data-driven approach. Be ready to discuss specific metrics and outcomes from your previous roles, as this will highlight your analytical skills and ability to drive results.
We think you need these skills to ace Senior Digital Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in luxury hospitality or similar sectors. Emphasise your achievements in managing paid campaigns and your familiarity with tools like Google Analytics.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and the luxury sector. Mention specific examples of successful campaigns you've managed and how your creative and data-driven approach has led to measurable results.
Showcase Your Analytical Skills: In your application, provide examples of how you've used data analytics to inform your marketing strategies. Discuss any A/B testing you've conducted and the insights gained from those experiences.
Highlight Leadership Experience: Since the role requires line management experience, be sure to detail your leadership roles in previous positions. Discuss how you've mentored team members and contributed to their professional growth.
How to prepare for a job interview at Salt
✨Showcase Your Experience
Make sure to highlight your over six years of experience in UHNWI businesses. Prepare specific examples of how you've successfully managed digital marketing campaigns in the luxury sector, as this will resonate well with the interviewers.
✨Demonstrate Analytical Skills
Be ready to discuss your proficiency with data analytical tools, especially Google Analytics. Bring examples of how you've used data to drive decisions and improve campaign performance, as this is crucial for the role.
✨Creative Thinking
Since the role requires a mix of creativity and data-driven strategies, prepare to share instances where you've thought outside the box. Discuss any innovative campaigns you've led that resulted in significant engagement or acquisition.
✨Understand the Brand
Research the luxury hotel brand thoroughly before the interview. Understand their values, target audience, and current digital presence. This knowledge will help you tailor your responses and show your genuine interest in the position.
