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- Tasks: Lead our social media strategy, create engaging content, and build a vibrant online community.
- Company: Join Fable and Mane, a modern hair care brand inspired by ancient Indian beauty secrets.
- Benefits: Enjoy a dynamic work environment, creative freedom, and opportunities for growth in a fast-paced start-up.
- Why this job: Be part of a revolutionary brand making waves in the beauty industry with innovative products.
- Qualifications: 3+ years in social media management, strong creative skills, and experience in the beauty or D2C sector.
- Other info: Immediate start available; perfect for those passionate about beauty and social media.
The predicted salary is between 28800 - 42000 £ per year.
Fable and Mane is an innovative, dynamic and modern hair care brand inspired by ancient Indian beauty secrets. Created by two entrepreneurial siblings, Akash & Nikita Mehta, Fable & Mane has revolutionised the hair care category to become one of the best-selling brands in Sephora. We are looking to grow our family.
We disrupt as we do, constantly challenging norms to bring fresh ideas to life. We foster creativity and innovation in everything we do. Our empathy unites us, building strong connections within our team and with our community. Our heritage fuels our future, blending ancient wisdom with modern practices to inspire and drive our success.
The Social Media Manager is one of the most exciting and rewarding positions within the brand. We’re looking for a Social Media guru who views social media holistically with the know-how of different channels, tools and platforms to recruit new consumers, build a community, bring visual excitement, grow our following and overall brand engagement.
Responsibilities:
- Strategy & Planning: Develop and implement a comprehensive social media content strategy aligned with brand goals and product launches. Tailor plans to platform-specific formats and audience behaviours (e.g., TikTok, Instagram, YouTube). Create monthly content calendars that balance brand campaigns, trends, and community-driven content.
- Content Creation & Curation: Design and produce engaging content (posts, reels, stories, etc.) for Instagram, TikTok, YouTube Shorts, and other platforms as needed. Collaborate with designers, photographers, influencers, and other creatives to ensure high-quality output. Ensure all content reflects the brand’s tone of voice and visual identity.
- Publishing & Community Management: Schedule and post content across all relevant social media channels. Monitor trends and platform updates to keep content timely and relevant. Respond to DMs, comments, and brand mentions to build community and drive engagement.
- Performance Analysis & Reporting: Track KPIs such as engagement rate, follower growth, reach, and conversion. Create monthly performance reports with actionable insights. Optimise future content and strategies based on analytics and testing.
The Ideal Candidate:
- Must have a strong creative eye for imagery and aesthetics.
- Excellent written and communication skills.
- 3 years minimum experience as a Social Media Manager/Executive (ideally within the beauty industry and/or a D2C start-up).
- Socially savvy and active on a minimum of 3 social media channels.
- Experience in implementing and optimising social media strategy.
- Digital design experience such as editing videos in-app, creating animated gifs, etc.
- Detail-oriented, strong organisational skills and ability to prioritise several projects at once.
Contact Detail:
Fable and Mane Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Manager
✨Tip Number 1
Familiarise yourself with Fable and Mane's brand identity and values. Understanding their unique blend of ancient Indian beauty secrets and modern practices will help you align your social media strategies with their vision, making you a more attractive candidate.
✨Tip Number 2
Showcase your creativity by preparing a mock social media campaign for Fable and Mane. This could include content ideas tailored to their target audience on platforms like Instagram and TikTok, demonstrating your ability to engage and grow their community.
✨Tip Number 3
Stay updated on the latest trends in the beauty industry and social media. Being able to discuss current trends and how they can be leveraged for Fable and Mane will show your passion and knowledge during any discussions or interviews.
✨Tip Number 4
Network with professionals in the beauty and social media sectors. Engaging with influencers or attending industry events can provide insights and connections that may give you an edge when applying for the Social Media Manager position.
We think you need these skills to ace Social Media Manager
Some tips for your application 🫡
Understand the Brand: Before applying, take time to understand Fable and Mane's brand ethos, values, and product offerings. Familiarise yourself with their social media presence and how they engage with their audience.
Tailor Your CV: Highlight your relevant experience in social media management, especially within the beauty industry or D2C startups. Showcase specific achievements, such as successful campaigns or growth metrics, that align with the responsibilities outlined in the job description.
Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for social media and the beauty industry. Discuss how your skills and experiences make you a perfect fit for the role, and mention any innovative ideas you have for Fable and Mane's social media strategy.
Showcase Your Creativity: If possible, include a portfolio or links to your previous work that demonstrates your creative abilities in content creation and curation. Highlight any unique campaigns you've executed and how they contributed to brand engagement.
How to prepare for a job interview at Fable and Mane
✨Showcase Your Creativity
As a Social Media Manager, creativity is key. Prepare to discuss your previous campaigns and how you approached content creation. Bring examples of your work that highlight your unique style and ability to engage audiences.
✨Know the Brand Inside Out
Fable and Mane values its heritage and innovative approach. Research their products, brand story, and social media presence. Be ready to share how you can align your strategies with their goals and enhance their community engagement.
✨Demonstrate Analytical Skills
The role requires tracking KPIs and optimising strategies based on performance. Be prepared to discuss how you've used analytics in past roles to inform your content strategy and improve engagement rates.
✨Engage with Current Trends
Stay updated on the latest trends in beauty and social media. During the interview, mention recent trends you've noticed and how they could be leveraged for Fable and Mane's social media strategy to keep content fresh and relevant.
