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- Tasks: Lead multi-channel media planning and develop integrated strategies for clients.
- Company: Join a leading independent media agency known for innovation and creativity.
- Benefits: Enjoy a dynamic work environment with opportunities for professional growth and mentorship.
- Why this job: Be part of a collaborative team that shapes impactful media campaigns and drives results.
- Qualifications: 6+ years in media planning with strong skills in both digital and traditional channels required.
- Other info: Send your CV to rob.leech@moriati.co.uk to apply!
The predicted salary is between 43200 - 72000 £ per year.
A leading independent media agency is seeking an experienced and dynamic Multi-Channel Media Planning Account Director to lead media planning initiatives. The ideal candidate will possess comprehensive expertise in both digital and traditional media, with a proven ability to develop integrated media strategies that maximize reach, engagement, and ROI.
Key Responsibilities:
- Lead the development of integrated media plans encompassing online (digital, social, programmatic, search) and offline (TV, radio, print, out-of-home) channels.
- Build and maintain strong relationships with clients, understanding their objectives and translating them into effective multi-channel strategies.
- Collaborate closely with creative, digital, and offline teams to ensure cohesive campaign execution.
- Analyze industry trends and consumer insights to inform media planning and strategic recommendations.
- Manage and mentor a team of media planners, fostering professional development and best practices.
- Oversee campaign performance, making data-driven adjustments to optimize effectiveness across all channels.
- Stay abreast of emerging media opportunities, new technologies, and evolving consumer behaviors.
Qualifications:
- Bachelor's degree in marketing, Advertising, Communications, or related field.
- 6+ years of experience in media planning, with a strong background in both online and offline media channels.
- Demonstrated success in developing integrated, multi-channel media strategies.
- Excellent client management, presentation, and communication skills.
- Leadership experience with the ability to inspire and guide teams.
- Proficiency in media planning and analytics tools, with a solid understanding of media buying and trafficking processes.
- Analytical mindset with the ability to interpret data and translate insights into actionable strategies.
Please send your CV to rob.leech@moriati.co.uk
Contact Detail:
Moriati Digital Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Account Director (Planning & Client Services)
✨Tip Number 1
Network with professionals in the media planning industry. Attend relevant events, webinars, or workshops where you can meet potential colleagues and clients. Building these connections can give you insights into the company culture and expectations.
✨Tip Number 2
Familiarise yourself with the latest trends in both digital and traditional media. Being well-versed in emerging technologies and consumer behaviours will not only enhance your knowledge but also demonstrate your commitment to staying ahead in the field.
✨Tip Number 3
Prepare to discuss specific examples of successful multi-channel strategies you've implemented in the past. Highlighting your experience with integrated campaigns will showcase your ability to lead and innovate in this role.
✨Tip Number 4
Research the agency's current clients and recent campaigns. Understanding their portfolio will allow you to tailor your discussions and show how your skills align with their needs and objectives during interviews.
We think you need these skills to ace Account Director (Planning & Client Services)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in both digital and traditional media. Emphasise any roles where you've developed integrated media strategies, as this is crucial for the Account Director position.
Craft a Compelling Cover Letter: In your cover letter, showcase your understanding of multi-channel media planning. Discuss specific examples of successful campaigns you've led and how you built client relationships to achieve their objectives.
Highlight Leadership Experience: Since the role involves managing and mentoring a team, be sure to include any leadership experiences. Describe how you've inspired teams and fostered professional development in your previous roles.
Showcase Analytical Skills: Demonstrate your analytical mindset by including examples of how you've used data to inform media planning decisions. Mention any tools or methodologies you are proficient in that relate to media planning and analytics.
How to prepare for a job interview at Moriati Digital Recruitment
✨Showcase Your Multi-Channel Expertise
Be prepared to discuss your experience with both digital and traditional media. Highlight specific campaigns where you successfully integrated various channels, demonstrating your ability to maximise reach and engagement.
✨Demonstrate Client Relationship Skills
Think of examples where you've built strong client relationships. Be ready to explain how you understood their objectives and translated them into effective strategies, as this is crucial for the role.
✨Prepare for Team Leadership Questions
Since the role involves managing and mentoring a team, be ready to share your leadership style. Discuss how you've inspired teams in the past and fostered professional development among your colleagues.
✨Stay Updated on Industry Trends
Research current trends in media planning and emerging technologies. Being able to discuss these insights during your interview will show that you're proactive and knowledgeable about the industry.
