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- Tasks: Manage and optimise PPC campaigns across platforms like Google Ads and Meta.
- Company: Kasha empowers small business owners with an all-in-one tool for growth.
- Benefits: Enjoy competitive salary, performance bonuses, and professional development opportunities.
- Why this job: Join a supportive team and make a real impact in the SaaS industry.
- Qualifications: 2+ years in PPC, strong knowledge of Google Ads and analytics required.
- Other info: Certifications in Google Ads or Meta are a bonus.
The predicted salary is between 36000 - 60000 £ per year.
Kasha is a global platform designed to empower small business owners, solopreneurs, and freelancers by providing an all-in-one tool to start, run, and grow their businesses. We address the inefficiencies of fragmented tools and multiple subscriptions by offering a seamless solution that integrates company formation, banking, invoicing, client management, website building, and more.
We are looking for a results-driven PPC (Pay-Per-Click) Specialist to manage and optimize our paid advertising campaigns across platforms like Google Ads, Bing, Meta, and more. You will be responsible for planning, implementing, and analyzing paid campaigns to drive traffic, generate leads, and achieve ROI goals.
What You’ll Do:
- Plan, execute, and optimize paid campaigns across Google Ads, Meta, LinkedIn, and other relevant channels.
- Focus on driving high-quality leads for our SaaS product—think MQLs, SQLs, and demo bookings, not just clicks.
- Conduct keyword research and audience targeting specific to SaaS buyer journeys.
- Collaborate with the content, design, and product marketing teams to create high-converting landing pages and ad creatives.
- Continuously A/B test ad copy, creatives, CTAs, and landing pages.
- Analyze performance data and provide actionable insights to improve campaign effectiveness and lower CAC.
- Stay ahead of SaaS industry trends and digital advertising innovations.
What We’re Looking For:
- 2+ years experience in PPC, preferably in B2B SaaS or tech environments.
- Strong knowledge of Google Ads, Meta Ads Manager, LinkedIn Ads, and Google Analytics (GA4 preferred).
- Experience with CRM and marketing automation platforms (e.g., HubSpot) is a plus.
- Ability to think beyond clicks—focused on pipeline contribution, ROI, and LTV/CAC metrics.
- Analytical, curious, and not afraid to experiment.
- Google Ads or Meta certifications are a bonus.
What We Offer:
- Competitive salary and performance-based bonuses.
- Professional development and certification opportunities.
- Friendly and supportive team culture.
Contact Detail:
LinkedIn Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PPC Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in PPC advertising, especially within the SaaS industry. This knowledge will not only help you during interviews but also demonstrate your commitment to staying ahead in a rapidly evolving field.
✨Tip Number 2
Network with other PPC professionals and join relevant online communities. Engaging with others in the field can provide valuable insights and may even lead to referrals or recommendations for the position at Kasha.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past, focusing on your approach to keyword research, audience targeting, and A/B testing. Being able to share concrete examples will showcase your expertise and results-driven mindset.
✨Tip Number 4
Stay updated on the tools and platforms mentioned in the job description, such as Google Ads and Meta Ads Manager. Consider taking online courses or obtaining certifications to bolster your skills and make your application stand out.
We think you need these skills to ace PPC Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in PPC, especially in B2B SaaS or tech environments. Use specific metrics to demonstrate your success in managing and optimising paid campaigns.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and how your skills align with Kasha's mission. Mention your familiarity with tools like Google Ads and Meta Ads Manager, and provide examples of successful campaigns you've managed.
Showcase Analytical Skills: Emphasise your analytical abilities by discussing how you've used data to drive decisions in past roles. Include examples of how you've improved campaign effectiveness and reduced customer acquisition costs (CAC).
Highlight Collaboration Experience: Since the role involves working with content, design, and product marketing teams, mention any previous experiences where you collaborated across departments to create high-converting landing pages or ad creatives.
How to prepare for a job interview at LinkedIn
✨Know Your PPC Fundamentals
Make sure you have a solid understanding of PPC concepts, especially in the context of B2B SaaS. Be prepared to discuss your experience with Google Ads, Meta Ads Manager, and LinkedIn Ads, as well as how you've optimised campaigns in the past.
✨Showcase Your Analytical Skills
Since the role requires analysing performance data, be ready to share specific examples of how you've used data to drive decisions. Discuss any tools or methodologies you’ve employed to measure ROI and lower customer acquisition costs.
✨Demonstrate Collaboration Experience
Highlight your ability to work with cross-functional teams, such as content and design. Prepare examples of how you've collaborated to create high-converting landing pages or ad creatives that align with campaign goals.
✨Stay Updated on Industry Trends
Research current trends in the SaaS industry and digital advertising. Be prepared to discuss how these trends could impact Kasha's PPC strategies and what innovative approaches you might suggest to stay ahead of the competition.
