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- Tasks: Lead market expansion and drive revenue growth in the UK and EMEA.
- Company: Join a pioneering RegTech firm transforming customer onboarding and compliance for financial institutions.
- Benefits: Competitive salary, equity options, and the chance to shape a high-performing sales team.
- Why this job: Be part of a fast-paced environment influencing the future of identity and compliance in finance.
- Qualifications: 8+ years in B2B SaaS sales with leadership experience in UK/EMEA markets required.
- Other info: Apply easily online or connect directly for a more personal touch!
The predicted salary is between 130000 - 190000 £ per year.
Location: London
Salary: £150,000–£180,000 base + OTE + equity
Sub-sector: RegTech / Identity & Risk Orchestration
Storm2’s client is pioneering how financial institutions manage customer onboarding, compliance, and fraud—combining powerful automation with flexible API infrastructure. Their platform is the backbone for some of the fastest-growing fintechs and banks, enabling instant decisions across identity, risk, and KYC.
They’re now hiring a VP Sales, UK & EMEA to lead market expansion, own regional revenue targets, and grow a high-performing go-to-market team. This is a critical leadership role reporting into global executive leadership, with influence across product, marketing, and customer success.
Key Responsibilities- Build and execute a regional sales strategy to drive new logo acquisition and long-term revenue growth.
- Hire, mentor, and lead a team of AEs and sales leaders across key European markets.
- Collaborate with executive leadership to shape pricing, positioning, and channel strategy in-region.
- Establish repeatable sales processes, accurate forecasting, and performance KPIs aligned with company goals.
- 8+ years in B2B SaaS sales, with 3+ years in a leadership role covering UK and/or EMEA.
- Experience selling into financial institutions or fintech, ideally in regtech, compliance, or onboarding.
- Proven ability to scale revenue and build teams in fast-paced, VC-backed scale-ups.
- Strong strategic and operational mindset with the ability to influence cross-functionally.
VP Sales, UK & EMEA employer: Storm2
Contact Detail:
Storm2 Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land VP Sales, UK & EMEA
✨Tip Number 1
Network strategically within the fintech and regtech sectors. Attend industry events, webinars, and conferences where you can meet key players and decision-makers. Building relationships with professionals in these areas can give you insights and potentially lead to referrals.
✨Tip Number 2
Showcase your leadership experience by sharing specific examples of how you've built and led successful sales teams in the past. Prepare anecdotes that highlight your ability to mentor and develop talent, as this is crucial for the VP Sales role.
✨Tip Number 3
Familiarise yourself with the latest trends and challenges in the financial services sector, particularly around compliance and onboarding. Being well-versed in current issues will help you engage in meaningful conversations during interviews and demonstrate your expertise.
✨Tip Number 4
Connect with the hiring manager on LinkedIn before applying. A personalised message expressing your interest in the role and highlighting your relevant experience can make a strong impression and increase your chances of being noticed.
We think you need these skills to ace VP Sales, UK & EMEA
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in B2B SaaS sales, particularly in leadership roles. Emphasise your achievements in revenue growth and team building, especially within the financial institutions or fintech sectors.
Craft a Compelling Cover Letter: Write a cover letter that showcases your strategic mindset and operational expertise. Discuss how your previous experiences align with the responsibilities of the VP Sales role, particularly in driving market expansion and establishing sales processes.
Highlight Relevant Skills: In your application, clearly outline your skills related to sales strategy, team leadership, and cross-functional collaboration. Use specific examples to demonstrate your ability to influence and work with executive leadership.
Follow Up: After submitting your application through our website, consider reaching out via LinkedIn to express your interest. A brief message highlighting your relevant experience can help you stand out in the selection process.
How to prepare for a job interview at Storm2
✨Understand the Company and Its Market
Before your interview, make sure you thoroughly research the company and its position in the RegTech sector. Understand their products, target customers, and recent developments in the industry. This knowledge will help you demonstrate your genuine interest and ability to contribute to their growth.
✨Showcase Your Leadership Experience
As a VP Sales, you'll need to lead a team effectively. Be prepared to discuss your previous leadership roles, focusing on how you've built and mentored teams. Share specific examples of how you've driven revenue growth and achieved targets in fast-paced environments.
✨Prepare for Strategic Discussions
Expect questions about your strategic vision for sales in the UK and EMEA markets. Think about how you would approach market expansion, pricing strategies, and establishing sales processes. Be ready to articulate your ideas clearly and how they align with the company's goals.
✨Demonstrate Cross-Functional Collaboration Skills
This role requires collaboration with various departments. Prepare examples of how you've successfully worked with product, marketing, and customer success teams in the past. Highlight your ability to influence and drive results across different functions.
