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- Tasks: Lead the eCommerce strategy and manage the online store for a luxury activewear brand.
- Company: Join a stylish brand that blends fashion with sport, based in modern London offices.
- Benefits: Enjoy competitive salary, perks, and a vibrant office environment.
- Why this job: Be part of a dynamic team driving growth and enhancing customer experiences in luxury fashion.
- Qualifications: 5+ years in eCommerce/marketing, preferably in luxury or activewear, with strong analytical skills.
- Other info: Role may evolve with business needs, offering opportunities for growth and adaptation.
The predicted salary is between 43200 - 72000 £ per year.
A refined activewear brand at the intersection of fashion and sport is looking for an experienced eCommerce Manager to lead its digital commerce. This is an office-based role in the client's new, modern London office. The role is focused on delivering eCommerce success for the brand, balancing trading performance with a full-funnel marketing strategy to drive growth, elevate the brand, and ensure a seamless customer experience.
You will be responsible for the end-to-end management of the online store, while also shaping the brand’s digital presence across performance, CRM, and content channels.
Key Responsibilities- Own and drive the global eCommerce P&L—forecasting, trading, and optimising to hit sales and margin targets.
- Oversee site performance, UX, merchandising, and conversion optimisation.
- Manage day-to-day product launches, homepage refreshes, navigation, SEO, and on-site content updates.
- Coordinate with logistics and CS teams to deliver premium service and smooth fulfilment.
- Partner with third-party platforms (Shopify Plus, ESPs, analytics tools) to enhance functionality and performance.
- Plan and execute full-funnel marketing campaigns across digital (paid social, Google Ads, email, SEO) and owned channels.
- Develop the brand calendar in collaboration with creative, product, and merchandising teams.
- Manage email marketing strategy, campaign performance, and database growth (Klaviyo or similar).
- Brief and oversee paid media strategy with in-house or external teams across Meta, Google, and affiliate.
- Plan brand-building activations including social storytelling, PR drops, influencer campaigns, and seasonal lookbooks.
- Report on trading, traffic, and campaign performance with regular insights and recommendations.
- Continuously optimise onsite conversion, CAC, ROAS, and LTV with a test-and-learn mindset.
- Monitor competitor activity and digital trends to inform strategy and maintain competitive edge.
- 5+ years’ experience in a hybrid ecommerce/marketing role, ideally within luxury fashion, activewear, or lifestyle brands.
- Proven ownership of ecommerce trading performance and campaign execution.
- Strong grasp of Shopify Plus, GA4, Klaviyo, and Meta/Google Ads platforms.
- Aesthetic sensibility with an understanding of brand storytelling and luxury customer experience.
- Commercial mindset—data-driven, results-focused, and agile in approach.
- Excellent cross-functional project management and communication skills.
Salary: Excellent market rate plus perks. The scope of the roles and responsibilities may expand or be varied depending on the needs of the Company’s business to adapt to changing market conditions.
Contact Detail:
Provallar Executive Search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Ecommerce Manager
✨Tip Number 1
Familiarise yourself with the latest trends in luxury activewear and eCommerce. Understanding the market will help you speak confidently about how you can contribute to the brand's growth during interviews.
✨Tip Number 2
Network with professionals in the luxury fashion and eCommerce sectors. Attend industry events or join online forums to connect with others who might provide insights or referrals for the role.
✨Tip Number 3
Showcase your experience with tools like Shopify Plus, GA4, and Klaviyo by preparing examples of past successes. Be ready to discuss specific campaigns you've managed and their outcomes.
✨Tip Number 4
Research the brand's current digital presence and identify areas for improvement. Presenting your ideas on how to enhance their eCommerce strategy can set you apart from other candidates.
We think you need these skills to ace Ecommerce Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in eCommerce and marketing, particularly within luxury fashion or activewear. Use specific metrics to demonstrate your success in previous roles.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the brand and the industry. Discuss how your skills align with the responsibilities outlined in the job description, particularly your experience with platforms like Shopify Plus and Klaviyo.
Showcase Your Analytical Skills: In your application, emphasise your ability to analyse data and optimise performance. Provide examples of how you've used analytics to drive eCommerce success in past roles.
Highlight Cross-Functional Collaboration: Mention any experience you have working with different teams, such as logistics, creative, and product management. This role requires excellent communication skills, so demonstrate your ability to collaborate effectively.
How to prepare for a job interview at Provallar Executive Search
✨Showcase Your eCommerce Expertise
Be prepared to discuss your previous experience in managing eCommerce platforms, particularly with Shopify Plus. Highlight specific examples of how you've driven sales and optimised performance in past roles.
✨Demonstrate a Strong Understanding of Marketing Strategies
Familiarise yourself with full-funnel marketing campaigns. Be ready to share your insights on how you would approach digital marketing for a luxury activewear brand, including your experience with paid social, Google Ads, and email marketing.
✨Emphasise Data-Driven Decision Making
Prepare to discuss how you use analytics tools like GA4 and Klaviyo to inform your strategies. Provide examples of how data has influenced your decisions in previous roles, especially regarding conversion optimisation and customer acquisition costs.
✨Exhibit Your Aesthetic Sensibility
Since the role is within luxury fashion, be ready to talk about your understanding of brand storytelling and customer experience. Share examples of how you've successfully aligned marketing efforts with a brand's aesthetic and values.
