HubSpot Lead

We’re Hyve, a global events company that does things differently. Our events deliver game-changing impact for people, businesses and beyond. The purpose of every one of our events is to bring the people who power major industries together – and open a world of potential. We’re using our events as platforms for progress, to drive the conversation across the world’s biggest industries on crucial topics like sustainability, diversity and ethical business.

There are all sorts of socials, inclusion workshops and professional development opportunities to get your teeth into. And then there are the benefits. From gym memberships to private medical care, season ticket loans to healthy pensions, we’ve got you covered in all kinds of ways.

First of all, whatever your background and whatever your beliefs, there’s a culture of belonging here at Hyve and everyone is welcome. We’re a positive bunch and if you’re a “glass half full” kind of person you’ll fit right in. Our values are brilliant work, fresh thinking, rich connections, and collective buzz.

Job Purpose

We are looking for a HubSpot Lead to oversee and optimize the use of HubSpot (our core Marketing tech product) across our organization. As the HubSpot Lead, you will be responsible for driving digital marketing activities, configuring and optimizing HubSpot tools, and ensuring seamless integrations that support our business goals. This role will also involve collaborating closely with cross-functional teams to streamline processes, enhance operational efficiency, and ensure the continued success of HubSpot within the organization.

Key Responsibilities:

• HubSpot Expertise: Serve as the company’s HubSpot expert, overseeing the HubSpot roadmap and ensuring effective implementation and adoption across teams.
• Configuration & Implementation: Lead the configuration, testing, and rollout of HubSpot tools, integrations, plugins, workflows, landing pages, emails, and more.
• Collaboration with IT and Development Teams: Ensure the smooth technical implementation and ongoing maintenance of HubSpot-Dynamics 365 integrations.
• Data Structure Ownership: Manage and improve the data structure within HubSpot to ensure it meets the needs of business users.
• Training & Support: Provide training and ongoing support for employees across departments to ensure efficient use of HubSpot.
• Stay Current with Product Developments: Keep up to date with new HubSpot product features and developments.
• Cross-Department Collaboration: Work closely with marketing, IT, and leadership teams to gather feedback and align HubSpot usage with business needs.
• Process Optimization & Best Practices: Develop processes, best practices, guidelines, and documentation to ensure HubSpot is used effectively.
• Continuous Improvement: Identify areas for process improvements within HubSpot and across all brands.
• Roadmap Definition & Prioritization: Define priorities and manage the roadmap for new features, enhancements, and customizations.
• HubSpot Adoption & Rollout Plans: Create and execute plans to drive the adoption of HubSpot tools across the organization.

Business opportunity: Use your commercial acumen, your understanding of our company and your understanding of the Marketing discipline and function to identify opportunities for HubSpot to drive more value at Hyve.

Working across systems

• HubSpot and Dynamics 365 Integration: Oversee the integration of HubSpot with Dynamics 365 CRM.
• Data Integrity & Synchronization: Ensure that data is consistent, accurate, and up-to-date across HubSpot and Dynamics 365.
• Automate Cross-Platform Workflows: Implement and optimize workflows that bridge both HubSpot and Dynamics 365.
• Reporting & Analytics Integration: Lead efforts to develop and integrate comprehensive reporting and analytics across HubSpot and Dynamics 365.

Required Skills and Experience:

• Proven experience with HubSpot CRM, including implementation, configuration, and optimization.
• Strong understanding of digital marketing tools.
• Excellent communication skills and experience providing training and support to cross-functional teams.
• Ability to identify opportunities for process improvement and drive change across the organization.
• Strong organizational and project management skills, with the ability to manage multiple priorities.
• Up-to-date knowledge of HubSpot’s product developments.

Preferred Qualifications:

• HubSpot certifications in Marketing Software, Sales Software, or other relevant areas.
• Experience with CRM and other marketing automation tools.
• Strong analytical skills and experience working with data to optimize processes.