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For Companies At a Glance
- Tasks: Create engaging content and manage editorial strategies to boost brand authority.
- Company: Join a dynamic team focused on innovative content marketing solutions.
- Benefits: Enjoy flexible working options and opportunities for professional growth.
- Why this job: Make a real impact in shaping brand communication and engage with industry leaders.
- Qualifications: 5+ years in content marketing with strong writing and project management skills required.
- Other info: Collaborate with senior executives and subject matter experts to elevate thought leadership.
The predicted salary is between 28800 - 48000 £ per year.
As a Content Marketing Manager, you will play a pivotal role in shaping our thought leadership and content strategy. Proactively engaging and collaborating with your peers across the team and beyond, your mission will be to develop engaging, insight-driven content that strengthens our brand authority, educates our audience, and drives meaningful engagement. You’ll work closely with senior executives, subject matter experts, and marketing teams to create impactful reports, articles, video scripts, and social content while ensuring a cohesive brand voice. Additionally, you’ll lead editorial board management, content strategy development, and thought leader engagement. This is a high-impact, strategic, and creative role that offers the opportunity to own the content marketing function and make a significant difference in how we communicate with our audience.
Key Accountabilities
- Thought Leader Engagement & Training – Work with subject matter experts to shape their thought leadership presence through content coaching, training, and strategic positioning.
- Template, Guidance & Content Creation – Develop and maintain content calendars, content frameworks, writing guides, and best practices to ensure consistency and quality across all thought leadership outputs. Create comprehensive content briefs including creative, and oversee execution from concept to delivery.
- Editorial Board Management – Lead content planning, manage an editorial calendar, and coordinate with stakeholders to ensure timely and effective content production.
- Content Writing & Strategy – Write, edit, and oversee high-impact content, including thought leadership insights, industry reports, video scripts, blog posts and social media content aligned with key topics. Monitor social media trends and recommend new opportunities for engagement.
- Brand & Key Topics Alignment – Ensure all content reflects brand messaging, values, and strategic themes and maintain brand consistency across all touchpoints.
- Performance & Optimisation – Track content performance, adjust strategies based on insights, and continuously optimise for engagement and reach.
Knowledge and Experience
- 5+ years’ experience in content marketing, editorial, or thought leadership roles
- Strong writing, editing, and storytelling skills with a portfolio of high-quality content
- Experience working with senior executives and subject matter experts to develop thought leadership materials
- Ability to craft compelling reports, articles, video scripts, and social media content
- Strong editorial project management, including content planning and calendar oversight
- Understanding of B2B marketing strategies and audience engagement best practices
- Proficiency in SEO, content analytics, and digital content best practices
Contact Detail:
ZEDRA Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Content Manager
✨Tip Number 1
Network with professionals in the content marketing field, especially those who have experience in B2B strategies. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends.
✨Tip Number 2
Showcase your thought leadership by sharing your insights on platforms like LinkedIn. Write articles or posts that reflect your understanding of content strategy and engage with others in the industry to build your online presence.
✨Tip Number 3
Familiarise yourself with our brand voice and values by exploring our existing content. This will help you align your ideas with our messaging and demonstrate your understanding of our audience during interviews.
✨Tip Number 4
Prepare to discuss specific examples of your past work that highlight your ability to manage editorial projects and create engaging content. Be ready to explain how you measure content performance and optimise strategies for better engagement.
We think you need these skills to ace Marketing Content Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a Marketing Content Manager. Familiarise yourself with content strategy, thought leadership, and the importance of brand voice in your writing.
Tailor Your CV: Highlight your relevant experience in content marketing, editorial roles, and any work with senior executives. Showcase your writing, editing, and storytelling skills, and include a portfolio of high-quality content that aligns with the job description.
Craft a Compelling Cover Letter: Use your cover letter to demonstrate your passion for content marketing and your understanding of the company's brand. Mention specific examples of how you've successfully engaged audiences through content and how you can contribute to their goals.
Showcase Your Knowledge: In your application, mention your familiarity with B2B marketing strategies, SEO, and content analytics. This will show that you are not only a skilled writer but also knowledgeable about the industry and its best practices.
How to prepare for a job interview at ZEDRA Group
✨Showcase Your Portfolio
Bring along a selection of your best work that highlights your writing, editing, and storytelling skills. Be prepared to discuss the thought process behind each piece and how it aligns with the brand's messaging.
✨Understand the Brand Voice
Before the interview, take time to research the company's existing content and brand voice. This will help you demonstrate how you can maintain consistency across all touchpoints and align your content strategy with their values.
✨Prepare for Thought Leader Engagement
Think about how you would approach working with subject matter experts. Be ready to share examples of how you've successfully coached or collaborated with others to enhance their thought leadership presence.
✨Discuss Content Strategy and Analytics
Be prepared to talk about your experience with content performance tracking and optimisation. Share specific examples of how you've adjusted strategies based on insights to improve engagement and reach.
