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- Tasks: Build relationships, drive new business, and support sales strategies in the North.
- Company: Join Lucky Saint, a pioneering brand redefining alcohol-free beer since 2018.
- Benefits: Enjoy flexible working, health insurance, generous holiday, and discounts on Lucky Saint products.
- Why this job: Be part of a passionate team revolutionising the drinking experience with a focus on innovation.
- Qualifications: A valid driver's licence, car, and a passion for both alcohol-free and full-strength beer.
- Other info: Annual bonuses and an EMI Option Scheme to reward your contributions.
The predicted salary is between 24000 - 42000 £ per year.
We are looking for an On Trade Sales Executive to join the team at Lucky Saint as we continue our mission to become the defining alcohol-free beer. In this role you will build exceptional relationships with our influential customer base, drive new business, and support the Northern sales strategy, feeding into the wider on-trade plan.
We are a team who passionately care about the brand and maintaining exceptionally high standards at all touch points of the business. We’re interested in people who want to spearhead a revolution in the industry with us, who are curious, entrepreneurial, commercial and restless to make magic happen.
Our founder, Luke Boase, launched Lucky Saint in late 2018 with an ambition to change the perception of alcohol-free beer and the drinking experience, worldwide. You might set about getting your route planning down using our CRM platform. With chilled beers packed you’ll then head out into trade to meet some existing customers and potential new business. Over lunch you might meet with a wholesale sales rep to share data and insights before carrying on with an afternoon of meetings with customer check ins and draught quality checks. Along the way you’ll build staff advocacy, training bar teams and prospecting new accounts. Delivering the company’s sales and profit targets for the On-Trade channel in the North – focused specifically on Leeds & Yorkshire.
- Maximise distribution of draught and packaged beer via key relationships with all relevant On Trade customers & wholesalers.
- You will deliver brilliant category and customer activation plans to drive customer engagement and rate of sale.
- Support and assist on a tiered targeting team strategy for securing key accounts.
- Continually develop your understanding of both the beer and non-alcoholic category with a focus on a data driven approach to sales.
- You will feedback fantastic insight to the business and deliver business performance course-correcting where needed.
- Effectively maintain an up-to-date CRM and any business essential administration.
Passion for beer, both Alcohol-Free and Full-Strength is essential.
A valid driver's licence & car is required.
Salary: 28-30k range depending on level of experience.
Benefits include:
- Annual bonus based on company and individual performance.
- Vitality Health Insurance.
- 25 days holiday + 8 bank holidays.
- Enhanced holiday policy.
- 3% employer pension contribution, 5% optional employee contribution.
- Life insurance.
- Employee Assistance Program.
- Enrolment in EMI Option Scheme.
- 20 x Lucky Saint allowance per month!
- Unlimited Lucky Saint and 40% off food and drink at The Lucky Saint.
- Flexible working.
Our employees help us make a difference & grow as a business and creating a diverse, equitable and inclusive workplace starts with our recruitment process.
Contact Detail:
Lucky Saint | B Corp™ Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Commercial Sales Representative
✨Tip Number 1
Familiarise yourself with the alcohol-free beer market and Lucky Saint's unique selling points. Understanding the brand's mission and values will help you connect with potential customers and demonstrate your passion during interviews.
✨Tip Number 2
Network within the Leeds and Yorkshire hospitality scene. Attend local events, trade shows, or tastings to meet industry professionals and build relationships that could lead to new business opportunities for Lucky Saint.
✨Tip Number 3
Prepare to discuss your experience with CRM platforms and how you've used data to drive sales in previous roles. Being able to showcase your analytical skills will be crucial in demonstrating your fit for this data-driven position.
✨Tip Number 4
Showcase your ability to train and engage bar teams. Think of examples where you've successfully built staff advocacy or improved customer engagement, as this will resonate well with the responsibilities of the role.
We think you need these skills to ace Commercial Sales Representative
Some tips for your application 🫡
Understand the Role: Read the job description carefully to grasp the key responsibilities and skills required for the On Trade Sales Executive position. Tailor your application to highlight how your experience aligns with these requirements.
Show Your Passion: Express your enthusiasm for both alcohol-free and full-strength beer in your application. Share any relevant experiences or insights that demonstrate your passion for the industry and how you can contribute to Lucky Saint's mission.
Highlight Relationship-Building Skills: Since the role involves building relationships with customers, emphasise your interpersonal skills and any previous experience in sales or customer engagement. Provide examples of how you've successfully developed and maintained client relationships.
Tailor Your CV and Cover Letter: Customise your CV and cover letter to reflect the specific skills and experiences that match the job description. Use keywords from the job posting to ensure your application stands out and demonstrates your fit for the role.
How to prepare for a job interview at Lucky Saint | B Corp™
✨Show Your Passion for Beer
Make sure to express your enthusiasm for both alcohol-free and full-strength beer during the interview. Share any personal experiences or knowledge you have about the industry, as this will demonstrate your genuine interest in the role and the brand.
✨Understand the Company’s Mission
Familiarise yourself with Lucky Saint's mission to redefine the alcohol-free beer experience. Be prepared to discuss how you can contribute to this vision and what innovative ideas you might bring to the table to help drive new business.
✨Prepare for Relationship Building
Since the role involves building exceptional relationships with customers, think of examples from your past experiences where you've successfully developed strong client connections. Be ready to discuss your approach to relationship management and how you would apply it in this position.
✨Demonstrate Data-Driven Decision Making
The job requires a data-driven approach to sales, so be prepared to talk about how you’ve used data in previous roles to inform your strategies. Bring examples of how you’ve analysed customer insights or market trends to achieve sales targets.
