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For Companies At a Glance
- Tasks: Create engaging product copy and collaborate with teams to meet business goals.
- Company: Join Liberty, a renowned brand known for its unique homeware and fashion.
- Benefits: Enjoy a creative work environment with opportunities for growth and learning.
- Why this job: Perfect for storytellers passionate about homeware and fashion in a vibrant culture.
- Qualifications: Some copywriting experience preferred; strong writing and editing skills required.
- Other info: Entry-level role ideal for those eager to make an impact in a luxury brand.
The predicted salary is between 28800 - 48000 £ per year.
We are looking for a talented and detail-driven Product Copywriter to join our copy team at Liberty. You will play a key role in crafting compelling and creative product copy to connect, inspire and drive action. Reporting to our Lead Product Copywriter, you will work closely with our trade, marketing and buying teams to support web enrichment and ensure that business priorities are met. This is an exciting, entry level opportunity for someone who is commercially minded with an affinity for storytelling and passion for homeware, fabrics, beauty, fashion, and all things Liberty!
Key Responsibilities
- Writing clear, engaging website copy including creative product descriptions, landing pages and brand descriptions focusing on the Home & Fabrics department, in addition to supporting our other categories as needed.
- Writing creative product descriptions for all Home third-party brands, including Liberty own brand and fabrics.
- Proof-reading and editing copy to ensure spelling and grammatical accuracy across all copy.
- Collaborate closely with key stakeholders from across the business, including marketing, buying and retail, to ensure business priorities are successfully met.
- Tracking and managing workload based on business priorities and demand.
- Ensuring Liberty tone of voice remains consistent and authentic at all times.
- Apply SEO best practice without compromising brand tone of voice and integrity.
Requirements and Experience:
- Some experience of product copywriting, preferably within luxury fashion, lifestyle or beauty would be an advantage.
- Excellent writing, editing, proofreading, and storytelling skills with keen attention to detail.
- Ability to adapt tone and messaging for different brands and departments within the business to pique customers' interest and engagement.
- A strong understanding of Liberty’s brand identity and vision.
- Basic knowledge of SEO best practice.
- Highly organised and comfortable working under pressure and to tight deadlines.
Contact Detail:
LIBERTY Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Copywriter
✨Tip Number 1
Familiarise yourself with Liberty's brand identity and tone of voice. Spend time exploring their website and social media channels to understand how they communicate with their audience, as this will help you align your writing style with their expectations.
✨Tip Number 2
Showcase your storytelling skills by preparing a portfolio that includes examples of product descriptions or copywriting you've done in the past. Tailor your portfolio to reflect the luxury and lifestyle sectors, as this will resonate well with Liberty's focus.
✨Tip Number 3
Network with professionals in the industry, especially those who work in copywriting or marketing for luxury brands. Attend relevant events or join online forums to connect with others and gain insights into the role and company culture at Liberty.
✨Tip Number 4
Brush up on your SEO knowledge, as it's mentioned in the job description. Understanding how to incorporate SEO best practices while maintaining a brand's tone will set you apart from other candidates and show your commitment to the role.
We think you need these skills to ace Product Copywriter
Some tips for your application 🫡
Understand the Brand: Before applying, take some time to research Liberty's brand identity and vision. Familiarise yourself with their tone of voice and the types of products they offer, especially in the Home & Fabrics department.
Tailor Your CV: Make sure your CV highlights any relevant experience in product copywriting, particularly in luxury fashion, lifestyle, or beauty. Emphasise your writing, editing, and storytelling skills, as well as any knowledge of SEO best practices.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for homeware and fabrics. Use this opportunity to demonstrate your understanding of Liberty’s brand and how your skills align with the role of Product Copywriter.
Showcase Your Writing Skills: Include samples of your previous work that reflect your ability to write engaging product descriptions and web copy. If you have experience adapting tone and messaging for different brands, be sure to highlight that as well.
How to prepare for a job interview at LIBERTY
✨Showcase Your Writing Skills
Prepare a portfolio of your best writing samples, especially those related to product copywriting. Highlight pieces that demonstrate your ability to create engaging and clear descriptions, as this will be crucial for the role.
✨Understand Liberty's Brand Identity
Research Liberty’s brand values, tone of voice, and product offerings. Be ready to discuss how you can align your writing style with their identity and contribute to maintaining their authentic voice.
✨Familiarise Yourself with SEO Practices
Brush up on basic SEO principles and be prepared to discuss how you would incorporate them into your writing without compromising the brand's tone. This shows your understanding of modern copywriting techniques.
✨Demonstrate Collaboration Skills
Think of examples from your past experiences where you successfully collaborated with different teams. Be ready to explain how you would work with marketing, buying, and retail teams to meet business priorities effectively.
