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- Tasks: Create engaging content for marketing materials, social media, and product descriptions.
- Company: Join Fable and Mane, a modern hair care brand inspired by ancient Indian beauty secrets.
- Benefits: Enjoy a creative work environment with opportunities for growth and innovation.
- Why this job: Be part of a dynamic team that challenges norms and makes an impact in the beauty industry.
- Qualifications: Bachelor's degree and 3 years of copywriting experience, preferably in beauty.
- Other info: Collaborate with marketing and design teams to align messaging and enhance brand storytelling.
The predicted salary is between 28800 - 43200 £ per year.
Fable and Mane is an innovative, dynamic and modern hair care brand inspired by ancient Indian beauty secrets, using performance-led, potent ingredients in all its formulas. Created by two entrepreneurial siblings, Akash & Nikita Mehta, Fable & Mane has revolutionised the hair care category to become one of the best-selling brands in Sephora. With recent launches in Cult Beauty, Nykaa, Selfridges and many new products in the pipeline, we are looking to grow our family.
At Fable and Mane, we disrupt as we do, constantly challenging norms to bring fresh ideas to life. We foster creativity and innovation in everything we do, building strong connections within our team and with our community. Our heritage fuels our future, blending ancient wisdom with modern practices to inspire and drive our success.
As a Copywriter, you will create compelling content that aligns with our brand voice, engages our target audience and persuades consumers to purchase our products. You will be responsible for writing and editing various marketing materials, including:
- Product descriptions for packaging, product pages and visual merchandising
- Website banners and landing pages
- Email campaigns
- Social media posts and captions
- Ad copy (digital and print)
- Press releases and blog articles
- Retail campaigns
- Digital campaigns
Your strategic mindset will ensure all copy supports our marketing funnel, content pillars, and storytelling efforts in a cohesive manner.
Responsibilities:
- Develop clear, engaging, and brand-consistent copy across multiple platforms.
- Optimise copy for search engines to improve organic search rankings and increase web traffic.
- Collaborate closely with the marketing, social, and design teams to align messaging with campaign goals and visuals.
- Translate product benefits and technical details into consumer-friendly, benefit-driven messaging.
- Maintain and evolve the brand’s tone of voice to reflect growth, seasonal moments, and campaign themes.
- Conduct market, consumer, and competitor research to improve messaging.
- Proofread and edit content for accuracy, clarity, and consistency.
- Contribute to creative ideation sessions and brand storytelling initiatives.
The Ideal Candidate:
- Bachelor’s degree or equivalent experience in communication or marketing.
- Minimum 3 years’ experience in copywriting.
- Experience in the beauty industry.
- Proficiency in writing clear, grammatically sound, concise, and compelling copy that resonates with target audiences and prompts desired actions.
- Strong portfolio showcasing a diverse range of copywriting projects, including CRM emails, marketing campaigns, social media, print and packaging.
- Creativity, adaptability and the ability to work collaboratively with a team.
- Proficiency with common office software.
- Excellent written and communication skills.
- Highly organised and resourceful with strong attention to detail.
Contact Detail:
Fable and Mane Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Copywriter
✨Tip Number 1
Familiarise yourself with Fable and Mane's brand voice and values. Dive into their website and social media to understand their tone and style, as this will help you tailor your approach when discussing your ideas during the interview.
✨Tip Number 2
Prepare a portfolio that showcases your best copywriting work, especially projects related to the beauty industry. Highlight any campaigns where you successfully engaged audiences or increased sales, as this will demonstrate your ability to drive results.
✨Tip Number 3
Research current trends in the beauty industry and be ready to discuss how they can influence Fable and Mane's marketing strategies. Showing that you're up-to-date with market dynamics will impress the hiring team and show your passion for the role.
✨Tip Number 4
Practice articulating your creative process and how you collaborate with teams. Fable and Mane values innovation and teamwork, so being able to share examples of successful collaborations will highlight your fit for their culture.
We think you need these skills to ace Copywriter
Some tips for your application 🫡
Understand the Brand: Familiarise yourself with Fable and Mane's brand voice and values. Read their website, social media, and any available marketing materials to get a feel for their style and messaging.
Tailor Your CV: Highlight your relevant experience in copywriting, especially within the beauty industry. Make sure to showcase your ability to create engaging content that aligns with brand voices.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also demonstrates your passion for the beauty industry and your understanding of Fable and Mane's mission. Use this opportunity to show off your creativity.
Showcase Your Portfolio: Include a diverse range of writing samples in your application that reflect your skills in various formats, such as product descriptions, social media posts, and marketing campaigns. Ensure they are well-organised and relevant to the role.
How to prepare for a job interview at Fable and Mane
✨Showcase Your Portfolio
Make sure to bring a strong portfolio that highlights your best copywriting work. Include a variety of projects, especially those related to the beauty industry, as this will demonstrate your versatility and understanding of the market.
✨Understand the Brand Voice
Before the interview, immerse yourself in Fable and Mane's brand voice. Familiarise yourself with their products and marketing materials to show that you can align your writing style with their unique tone and messaging.
✨Prepare for Creative Challenges
Be ready to participate in creative ideation during the interview. Think about how you would approach writing for different platforms and be prepared to discuss your thought process behind crafting engaging content.
✨Research the Competition
Conduct research on Fable and Mane's competitors in the beauty industry. Understanding their strategies and messaging will allow you to discuss how you can help Fable and Mane stand out and improve their copywriting efforts.
