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- Tasks: Drive digital marketing strategies and manage automation using HubSpot.
- Company: Join Notified, a leader in PR and IR software solutions, helping brands amplify their stories.
- Benefits: Enjoy hybrid work, private health insurance, and extensive learning opportunities.
- Why this job: Be part of a global team, innovate, and grow in a vibrant London office.
- Qualifications: Bachelor's degree and 2+ years in B2B digital marketing, preferably in tech.
- Other info: Celebrate diversity and enjoy yearly social events in a supportive environment.
The predicted salary is between 28800 - 48000 £ per year.
Location: central London
HYBRID: 3 days in the office
We are seeking a Digital Marketing Specialist to join our EMEA marketing team from our London office. As part of Notified, a leading provider of PR and IR software solutions, you will own marketing automation strategies while driving digital demand generation across key European markets. Reporting to the Director of EMEA Marketing, you will collaborate closely with our global digital marketing team in North America to develop and execute comprehensive digital marketing strategies that align with our business objectives and growth targets.
The ideal candidate has a deep understanding of marketing automation (HubSpot), inbound lead generation strategies and knows how to drive high-quality pipeline through digital channels.
Your task will include:
- Own the EMEA marketing automation strategy and execution, leveraging HubSpot to create sophisticated nurture programs and workflows.
- Develop and implement digital marketing strategies to generate qualified leads across EMEA, with a focus on the UK, France, and Germany.
- Collaborate with regional marketing teams to develop localized digital campaigns that are optimized for target audiences in priority markets.
- Support the creation and execution of integrated marketing campaigns. Work closely with content and design teams to implement creative elements across all digital platforms.
- Gather campaign requirements and feedback, ensuring alignment with marketing objectives. Provide support and insights on digital marketing best practices and tool utilization.
- Design and develop email and landing pages within HubSpot, ensuring they are optimized for conversion and user experience.
- Monitor and report on the performance of marketing campaigns across channels using marketing automation and analytics tools including Google Analytics, HubSpot, Salesforce, Salesloft, and Tableau. Analyze metrics such as engagement rates, conversion rates, and ROI to identify trends, insights, and opportunities for optimization.
- Grow new leads by leveraging website content to increase traffic and conversion through optimized calls-to-action, landing pages, and lead generation content and nurturing processes.
- Manage audience segmentation, targeting, and personalization across digital platforms.
- Test and refine creative, messaging, and landing pages for optimal performance.
- Stay current with digital marketing trends and best practices, implementing innovative approaches to improve lead generation.
What you will bring:
- Bachelor's degree in Marketing, Digital Marketing, Business, or related field.
- 2+ years of B2B digital marketing experience, preferably in software/technology industry required.
- Proven track record in developing and executing successful digital lead generation campaigns.
- Mandatory hands-on experience of marketing automation platforms, with HubSpot experience strongly preferred.
- Strong analytical skills with experience in digital marketing metrics and ROI analysis.
- Strong understanding of lead generation, conversion optimization, and paid media analytics.
- Familiarity with SEO is a plus.
- Excellent project management and organizational abilities.
- Fluent in English; additional European language(s) a plus.
- Strong communication skills with ability to present complex data to various stakeholders.
At Notified we don't just accept difference - we celebrate it, support it, and build success upon it. We are proud to be an equal opportunities employer and no part of this advertisement is intended to discriminate on any grounds.
Contact Detail:
Notified Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Specialist
✨Tip Number 1
Familiarise yourself with HubSpot and its features, as this role heavily relies on marketing automation. Consider taking a HubSpot certification course to demonstrate your expertise and commitment to potential employers.
✨Tip Number 2
Stay updated on the latest digital marketing trends and best practices. Follow industry leaders on social media and subscribe to relevant newsletters to ensure you can discuss current strategies during interviews.
✨Tip Number 3
Network with professionals in the digital marketing field, especially those who work in B2B environments. Attend industry events or webinars to make connections that could lead to job opportunities at Notified.
✨Tip Number 4
Prepare to discuss specific examples of successful digital lead generation campaigns you've executed. Be ready to share metrics and outcomes to showcase your analytical skills and ability to drive results.
We think you need these skills to ace Digital Marketing Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly with marketing automation tools like HubSpot. Emphasise any successful lead generation campaigns you've executed.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and how your skills align with Notified's goals. Mention specific strategies you’ve implemented in the past that relate to the job description.
Showcase Analytical Skills: Include examples of how you've used analytics tools to measure campaign performance. Highlight any metrics that demonstrate your success in previous roles, such as engagement rates or ROI.
Research Notified: Familiarise yourself with Notified’s products and services. Understanding their market position and recent achievements will help you tailor your application and show genuine interest in the company.
How to prepare for a job interview at Notified
✨Showcase Your HubSpot Expertise
Since the role requires hands-on experience with HubSpot, be prepared to discuss specific projects where you've used this platform. Highlight any successful marketing automation strategies you've implemented and how they contributed to lead generation.
✨Demonstrate Analytical Skills
The position demands strong analytical skills, so come ready to talk about how you've used data to drive decisions in your previous roles. Be specific about metrics you've tracked, such as engagement rates and ROI, and how you optimised campaigns based on these insights.
✨Understand Local Markets
As the role focuses on EMEA markets, particularly the UK, France, and Germany, research these regions' digital marketing trends. Be prepared to discuss how you would tailor campaigns to resonate with local audiences and what strategies you think would work best.
✨Prepare for Creative Collaboration
This job involves working closely with content and design teams. Think of examples where you've successfully collaborated on integrated marketing campaigns. Be ready to share how you ensure creative elements align with marketing objectives and enhance user experience.
