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For Companies At a Glance
- Tasks: Manage and optimise paid media campaigns across various platforms like Google and TikTok.
- Company: Join a fast-growing digital agency focused on healthcare, crafting innovative digital experiences.
- Benefits: Enjoy remote work options, a competitive salary, bonuses, and a strong focus on employee development.
- Why this job: Gain hands-on experience in a dynamic environment with opportunities for career growth and skill enhancement.
- Qualifications: Experience in paid media, knowledge of GA4, and familiarity with both paid search and social channels required.
- Other info: Potential to step into a management role as the company expands.
The predicted salary is between 24000 - 34000 £ per year.
£28,000 - £34,000 + bonus + benefits
London
Our client
We’ve partnered with a digital growth agency in the fast-growing healthcare space. Our client crafts digital experiences for healthcare businesses across the UK, building digital growth programmes that align with client growth. You will learn from a very experienced Digital Leader. Boosted by current growth trajectory, there is an opportunity to step into a management position as the company grows. As a digitally focused agency, they work across the entire Conversion Rate Optimisation spectrum. This can include web and UX, social, paid media, SEO, CRM and email. Employee development is seen as core to their success – so this is a good chance to learn new and brush up on existing skills. Additionally, as a startup they offer great work-life balance including the ability to work remotely.
The role
This is a hands-on Paid Media Executive role, suitable for someone looking to develop their career in paid media and develop new skills along the way. The Paid Media Executive will play a key role in the delivery of localised media campaigns across both paid search and paid social.
The role of a Paid Media Executive:
- Deliver localised paid media campaigns across Google, Meta, Bing, TikTok, LinkedIn, and AdRoll.
- Stay apprised with new technology and opportunities to further our innovation in the paid media space.
- Manage paid media performance across multiple accounts, ensuring monthly spend aligns with budgets and optimising towards KPIs.
- Feedback on campaign performance, trends, and actionable insights to the team.
- Lead campaign launches for new clients, promotions, and new services - including setup, ad copy, and tracking.
- Implement creative and ad copy refreshes that lead to increased engagement and performance.
- Complete monthly and quarterly audits and execute on key recommendations.
- Troubleshoot technical issues with support teams.
A Paid Media Executive should have:
- Experience working as a Paid Media Executive or Paid Media Associate – setting up, managing and optimising accounts.
- Knowledge of GA4, Google Search Console and Google Tag Manager.
- Experience working with both paid search and paid social channels.
- Experience with creative strategy and landing page structures to enhance campaign performance.
- Exposure to digital marketing channels, especially local campaigns.
Match Digital specialises in connecting talented individuals with businesses in the digital, tech, media and marcomms industries.
Contact Detail:
Match Digital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Media Executive
✨Tip Number 1
Familiarise yourself with the latest trends in paid media, especially within the healthcare sector. Understanding the unique challenges and opportunities in this niche can set you apart during discussions with our team.
✨Tip Number 2
Showcase your analytical skills by preparing to discuss how you've optimised campaigns in the past. Be ready to share specific examples of how you've used data to drive decisions and improve performance.
✨Tip Number 3
Network with professionals in the digital marketing space, particularly those who specialise in paid media. Engaging with industry peers can provide insights and potentially valuable connections that may help you during the application process.
✨Tip Number 4
Prepare thoughtful questions about the company's approach to paid media and their future growth plans. This shows your genuine interest in the role and helps you stand out as a proactive candidate.
We think you need these skills to ace Paid Media Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in paid media, including any specific campaigns you've managed. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of the healthcare sector. Mention specific skills like GA4 or Google Tag Manager that align with the job requirements.
Showcase Your Achievements: Include quantifiable achievements in your application, such as successful campaigns you've led or metrics that demonstrate your impact on previous roles. This will help you stand out.
Proofread Your Application: Before submitting, carefully proofread your application for any spelling or grammatical errors. A polished application reflects your attention to detail, which is crucial in paid media roles.
How to prepare for a job interview at Match Digital
✨Showcase Your Paid Media Knowledge
Make sure to brush up on your knowledge of paid media channels, especially Google Ads and social platforms like Meta and TikTok. Be prepared to discuss your previous experiences managing campaigns and how you optimised them for better performance.
✨Demonstrate Analytical Skills
Since the role involves managing performance across multiple accounts, highlight your analytical skills. Discuss how you've used tools like GA4 or Google Search Console to track campaign performance and make data-driven decisions.
✨Prepare for Creative Strategy Questions
Expect questions about your approach to creative strategy and landing page optimisation. Be ready to share examples of how you've implemented ad copy refreshes or creative changes that led to increased engagement.
✨Express Your Willingness to Learn
This position offers a chance to develop new skills, so convey your enthusiasm for learning. Talk about any recent trends in digital marketing that interest you and how you plan to stay updated with industry innovations.
