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- Tasks: Lead digital marketing strategies and optimise online content for a top skincare brand.
- Company: Join a leading skincare brand known for quality and innovation in the industry.
- Benefits: Enjoy a competitive salary, hybrid working, and opportunities for career progression.
- Why this job: Be part of a dynamic team driving brand awareness and making an impact in the aesthetics industry.
- Qualifications: Experience in digital marketing, SEO, and content creation is essential.
- Other info: Work in a creative environment with opportunities to collaborate with industry experts.
The predicted salary is between 36000 - 60000 £ per year.
Package: Up to £50k + Progression Growth + Hybrid Working In South West London!
Overview: Extremely excited to be partnered with a Skincare brand who are absolute experts in their field. The quality, testing & education that goes into the service and products they offer is truly outstanding. This brand is not only growing, but leading the way through the industry - something you will be super lucky to be a part of.
Responsibilities:
- Develop and execute a comprehensive marketing strategy to elevate the brand presence.
- Regularly update and optimise website content, including product pages, blogs, and educational materials.
- Oversee the development and ongoing optimisation of our websites, ensuring they are user-friendly, visually appealing, and SEO-optimised to drive organic traffic and enhance online visibility.
- Oversee the digital marketing strategy, including website management, social media campaigns, email marketing, and SEO.
- Drive creative content creation and manage relationships with external agencies, photographers, and designers.
- Plan and execute digital marketing campaigns, including paid social and Google Ads, to drive brand awareness and conversions.
- Implement tracking and reporting tools to monitor the effectiveness of website and social media efforts.
- Identify opportunities for digital innovation and improvements based on analytics and industry trends.
- Collaborate with Brand Managers and other stakeholders to support product launches and events.
- Track and analyse marketing performance metrics to optimise campaigns.
- Oversee and maintain the brand identity, ensuring consistency across all digital platforms, marketing materials, and communications.
- Ensure all online assets reflect the brand’s values, tone of voice, and visual identity.
- Collaborate with internal teams to create compelling brand narratives and strengthen brand presence in the aesthetics industry.
Contact Detail:
We Are Refyne Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager
✨Tip Number 1
Familiarise yourself with the skincare industry and the specific brand you're applying to. Understanding their products, values, and target audience will help you tailor your approach during interviews and demonstrate your genuine interest in the role.
✨Tip Number 2
Showcase your digital marketing skills by preparing a portfolio of past campaigns you've managed. Highlight any successful strategies you've implemented, especially those that involved SEO, social media, or content creation, as these are key responsibilities for this role.
✨Tip Number 3
Network with professionals in the skincare and digital marketing fields. Attend industry events or join relevant online communities to connect with others who can provide insights or even referrals to help you stand out in the application process.
✨Tip Number 4
Stay updated on the latest digital marketing trends and tools. Being knowledgeable about current best practices in SEO, social media, and analytics will not only prepare you for the role but also impress the hiring team during discussions.
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, especially in areas like SEO, content creation, and campaign management. Use keywords from the job description to align your skills with what the skincare brand is looking for.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for skincare and digital marketing. Mention specific achievements in previous roles that demonstrate your ability to drive brand awareness and conversions, as well as your understanding of the industry.
Showcase Your Digital Skills: Include examples of successful digital marketing campaigns you've managed. Highlight your experience with tools for tracking and reporting, as well as any innovative strategies you've implemented based on analytics.
Proofread and Edit: Before submitting your application, carefully proofread your documents for any spelling or grammatical errors. A polished application reflects your attention to detail, which is crucial in a marketing role.
How to prepare for a job interview at We Are Refyne
✨Know the Brand Inside Out
Before your interview, make sure to research the skincare brand thoroughly. Understand their products, values, and market position. This will not only help you answer questions confidently but also show your genuine interest in the company.
✨Showcase Your Digital Marketing Skills
Prepare to discuss specific digital marketing strategies you've implemented in the past. Be ready to share examples of successful campaigns, how you optimised website content, and your experience with SEO and analytics tools.
✨Be Creative and Innovative
The role requires driving creative content creation and identifying opportunities for digital innovation. Come prepared with fresh ideas or examples of how you've previously innovated in your marketing strategies.
✨Demonstrate Collaboration Skills
Since the role involves working closely with Brand Managers and other stakeholders, be ready to discuss your experience in collaborative projects. Highlight how you’ve successfully worked with teams to achieve common goals.
