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- Tasks: Lead global marketing strategy and oversee brand storytelling for a luxury womenswear brand.
- Company: Really Wild Clothing blends countryside charm with urban sophistication in British heritage fashion.
- Benefits: Enjoy a full-time role with opportunities for creativity and leadership in a dynamic environment.
- Why this job: Join a brand that values craftsmanship and sustainability while making a real impact in the fashion industry.
- Qualifications: 7+ years in luxury fashion marketing, strong digital skills, and a passion for brand development required.
- Other info: Work closely with industry leaders and contribute to exciting events and campaigns.
The predicted salary is between 43200 - 72000 £ per year.
Location: London, UK
Reports to: Nadja Swarovski (Chairwoman and Creative Director) & Rupert Adams (Managing Director)
Employment Type: Full-Time, Permanent
About Us: Really Wild Clothing is a British heritage womenswear brand that seamlessly blends countryside charm with urban sophistication. Known for luxurious tweeds, Liberty silks, and fine tailoring, we celebrate craftsmanship, sustainability, and timeless style for empowered women.
The Role: We’re seeking an experienced and strategic Head of Marketing to elevate our brand across all platforms and international markets. This individual will lead our global marketing strategy, oversee brand storytelling and campaign execution, and drive measurable growth across digital and physical touchpoints.
Key Responsibilities:
- Strategic Leadership: Develop and implement a comprehensive marketing strategy aligned with our brand’s heritage and future ambitions.
- Asset Production: Lead the development of seasonal photography and videography, including lifestyle, studio, pack shots, and behind-the-scenes content. Oversee creative production, including model casting, agency coordination, shoot styling, and content curation.
- Digital Marketing & Advertising: Plan and execute digital campaigns across Meta, Google, and programmatic platforms. Oversee content marketing, SEO, and email marketing to drive engagement and online sales.
- Content & Storytelling: Own brand storytelling across digital channels, newsletters, social media, the journal, and lookbooks. Collaborate on campaign messaging and creative assets.
- PR, Influencer & Events: Cultivate relationships with key editors, influencers, stylists, and aligned luxury partners. Oversee boutique activations, seasonal events, and participation in country sporting, equestrian, and lifestyle fairs.
- Retail & Wholesale Support: Support the sales team with marketing toolkits, seasonal materials, and promotional content. Align marketing strategy with the brand’s retail and wholesale expansion in the UK, Europe, and North America.
- Team Leadership: Lead a small in-house team and manage relationships with agencies, freelance creatives, and production teams. Track KPIs and report on campaign performance, customer insights, and brand growth.
Candidate Profile:
- 7+ years of senior marketing experience in luxury fashion or lifestyle.
- Strong background in brand development, campaign production, and digital performance.
- Experience leading photoshoots, videography, and creative content creation.
- Excellent aesthetic judgment, strategic thinking, and executional drive.
- Deep understanding of luxury audiences, countryside lifestyle, and British heritage positioning.
- Desirable: Background in PR, retail marketing, and international expansion. Familiarity with seasonal selling cycles and wholesale marketing.
Next Steps: To apply, please submit your application via LinkedIn or email your CV and cover letter to recruitment@reallywildclothing.com with the subject line: Head of Marketing – Candidate Submission. Join us in shaping the future of a brand where craftsmanship meets contemporary elegance.
Head of Marketing employer: Really Wild Clothing
Contact Detail:
Really Wild Clothing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Research Really Wild Clothing thoroughly. Understand their brand values, heritage, and current marketing strategies. This knowledge will help you tailor your approach and demonstrate your genuine interest in the company during any discussions.
✨Tip Number 2
Network with professionals in the luxury fashion industry. Attend relevant events or engage with influencers and key figures on social media. Building these connections can provide insights into the role and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss your previous marketing campaigns in detail. Be ready to share specific examples of how you've driven growth and engagement, particularly in the luxury sector, as this will showcase your expertise and strategic thinking.
✨Tip Number 4
Familiarise yourself with the latest trends in digital marketing and content creation. Being able to speak knowledgeably about innovative strategies and tools will set you apart as a candidate who is forward-thinking and adaptable.
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Understand the Brand: Before you start writing your application, take time to understand Really Wild Clothing's brand ethos. Familiarise yourself with their heritage, product offerings, and target audience to tailor your application accordingly.
Craft a Tailored CV: Highlight your relevant experience in luxury fashion or lifestyle marketing. Focus on your achievements in brand development, campaign production, and digital performance, ensuring that your CV reflects the skills mentioned in the job description.
Write a Compelling Cover Letter: In your cover letter, express your passion for the brand and how your background aligns with their vision. Discuss specific examples of your strategic leadership and successful campaigns, demonstrating your understanding of luxury audiences and countryside lifestyle.
Follow Application Instructions: Make sure to submit your application via the specified channels. Use the correct subject line 'Head of Marketing – Candidate Submission' when emailing your CV and cover letter to ensure it reaches the right people.
How to prepare for a job interview at Really Wild Clothing
✨Showcase Your Strategic Vision
As the Head of Marketing, you'll need to demonstrate your ability to develop and implement a comprehensive marketing strategy. Prepare to discuss your past experiences where you've successfully aligned marketing initiatives with brand heritage and future ambitions.
✨Highlight Your Creative Leadership
This role involves leading creative production for campaigns. Be ready to share examples of how you've managed photoshoots, videography, and content creation, showcasing your aesthetic judgment and executional drive.
✨Demonstrate Digital Savvy
With a focus on digital marketing and advertising, it's crucial to discuss your experience with platforms like Meta and Google. Prepare to talk about successful campaigns you've executed, including your approach to SEO and content marketing.
✨Connect with the Brand's Heritage
Understanding the luxury audience and British heritage is key for this position. Research Really Wild Clothing's brand story and be prepared to articulate how your background aligns with their values and target market.
