Marketing Manager

About Hyve

We believe that when people come together, powerful things happen. Hyve Group Ltd connects global industry communities through unmissable events, online networking platforms, and hyper-productive meeting programmes.

#LI-DNI

Our decades of experience put us at the heart of industries, and we are committed to using our influence to shape innovation and drive progress across our customer communities.

Our market-leading portfolio of global brands includes Shoptalk, Spring Fair, Bett, Mining Indaba, and Retail Meetup.

#LifeAtHyve

At Hyve, we are driven by our values: brilliant work, fresh thinking, rich connections, and collective buzz. In practice, this means we value quality, work with passion, celebrate uniqueness, and are our best when we work together.

We value a diverse team and are committed to employing individuals from all backgrounds and creating a culture based around belonging.

Our hybrid working model ensures we respect our peoples’ work/life balance.

Human connections are our speciality, and we offer a jam-packed calendar of social events, inclusion workshops, and professional development opportunities to make sure #LifeAtHyve is always fulfilling and exciting.

At Bett, we bring together a global community of educators, innovators, and changemakers, and we need a marketing superstar to help us make an impact. We’re looking for a commercially minded, audience-first marketer to drive growth, lead generation, and delegate revenue. You’ll have the freedom to experiment, the support to grow, executing high-impact campaigns that deliver measurable results. As Marketing Manager, you’ll be a key member of the team, with key responsibilities to:

Key Responsibilities

• Own and execute full-funnel marketing campaigns that exceed business objectives, driving qualified leads and accelerating pipeline growth.

• Develop and deliver multi-channel strategies across digital, content, and CRM to maximise reach, engagement, and conversion.

• Drive delegate acquisition and revenue, working in partnership with sales and content teams to ensure targeted, insight-led messaging and offers.

• Optimise brand visibility and performance, managing advertising, paid media, and sponsorship campaigns that deliver awareness and ROI.

• To have excellent audience understanding, conducting market research and analysing campaign performance to unlock new segmentation, personalisation, and conversion opportunities.

• Create compelling content that speaks to our audience, from powerful sales enablement tools to engaging brochures, whitepapers, and beyond.

• Maximise the impact of partner marketing, ensuring alignment on messaging and performance metrics to deliver standout campaigns.

• Extend thought leadership efforts through content marketing campaigns, including blogs, case studies, and whitepapers that establish Bett as an industry authority.

• Supercharge email marketing in collaboration with the Campaign Manager to nurture leads and boost conversions.

• Collaborate with the Campaigns team, optimising lead nurture programmes with digital marketing, automation, and powerful content.

• Leverage analytics like a pro, tracking performance and making data-backed decisions that enhance marketing impact.

• Collaborate across teams, working with central marketing, sales, and content teams to ensure a seamless, data-driven approach.

• Bring creative campaigns to life, collaborating with the Creative team to produce high-impact visuals and marketing assets.

• Optimise digital experiences, working alongside the Digital Experience team to enhance paid media strategies and ensure our website is a conversion machine.

• Drive top-tier strategic marketing partnerships, identifying and activating high-value collaborations in close partnership with the Client Engagement team to maximise brand exposure and shared success.

Skills Required

• Experience in B2B lead generation, content marketing, and campaign execution, with a focus on driving measurable engagement and commercial results
• Proven ability to work closely with commercial and client-facing teams to deliver high-impact collaborations.
• An innovator who thrives on pushing boundaries, testing new ideas, and driving impactful change in marketing.
• A data-obsessed decision-maker, able to translate analytics into insights.
• A creative thinker who sees opportunities in every challenge and has a can-do attitude.
• Strong project management skills and ability to work in a fast-paced environment.
• Excellent stakeholder management and collaboration skills.
• Someone who can craft compelling narratives that captivate and convert.
• Audience-centric and curious approach, able to demonstrate a community first and global mindset.
• Strong written, verbal and interpersonal communication skills
• Experience in using a CRM, marketing automation tools e.g. HubSpot, or Canva would be a plus.
• Experience in the education, B2B events, or media sectors is highly desirable.