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- Tasks: Lead marketing campaigns for exciting exhibitions, conferences, and awards.
- Company: Join a top media events business making waves in the industry.
- Benefits: Enjoy hybrid working, a competitive salary, bonuses, and fantastic company perks.
- Why this job: Be part of a dynamic team, enhance your skills, and make an impact in the events sector.
- Qualifications: 2+ years in event marketing; degree level education required, marketing qualification preferred.
- Other info: Team leadership experience is a bonus; proficiency in CRM systems and Microsoft Office is essential.
The predicted salary is between 29000 - 35000 £ per year.
Industry leading media events business seeks highly talented Events Marketing Manager to join their team. The Marketing Manager will be responsible for the delivery of the marketing campaigns for a number of leading exhibitions, conferences and awards.
Salary: £35,000 – £42,000 + Bonus + Excellent Company Benefits
Location: Hybrid Working, London
This role requires excellent organisational, project management and communication skills, as well as excellent attention to detail, and the ability to consistently produce high quality work within deadlines. This role will likely involve the team management of a junior marketing executive.
Minimum Requirements:
- The candidate will be expected to have held a similar role for at least two years within a comparable market leading event’s organisation.
- Qualified to degree level as a minimum; a professional qualification in Marketing or equivalent will be an advantage.
Key Knowledge & Skills Required:
- 2 years + in event marketing – conferences and/or exhibitions / awards
- Solid understanding of the digital media landscape
- Strategic mindset
- Public sector/housing/construction experience a bonus
- Proven ability to learn new tools and software quickly and independently
- Strong experience in areas including insight development and audience segmentation
- Any team leadership experience is a huge plus
- Literate and numerate with exemplary verbal and written English
- Proficient in Microsoft Office programmes
- Experience using a CRM system such as Pardot or Salesforce
- Experience using a website CMS
- In depth knowledge of marketing performance metrics
Marketing Manager – B2B Events employer: LIPTON MEDIA
Contact Detail:
LIPTON MEDIA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager – B2B Events
✨Tip Number 1
Network with professionals in the events marketing industry. Attend relevant conferences and exhibitions to meet potential colleagues and employers. Engaging with industry leaders can provide insights into the role and may even lead to job opportunities.
✨Tip Number 2
Familiarise yourself with the latest trends in digital media and event marketing. Follow industry blogs, podcasts, and social media channels to stay updated. This knowledge will not only help you in interviews but also demonstrate your passion for the field.
✨Tip Number 3
Showcase your project management skills by volunteering to lead small projects or initiatives within your current role. This experience will be invaluable when discussing your ability to manage campaigns and teams effectively during the interview process.
✨Tip Number 4
Prepare to discuss specific metrics and results from your previous marketing campaigns. Being able to quantify your achievements will set you apart from other candidates and demonstrate your understanding of marketing performance metrics.
We think you need these skills to ace Marketing Manager – B2B Events
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in event marketing, particularly in conferences and exhibitions. Use specific examples to demonstrate your achievements and skills that align with the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your strategic mindset and understanding of the digital media landscape. Mention any relevant experience in public sector or housing, and express your enthusiasm for the role and the company.
Highlight Team Leadership Experience: If you have team management experience, be sure to emphasise this in your application. Discuss how you've successfully led projects or mentored junior staff, as this is a key aspect of the role.
Showcase Your Skills: Include specific examples of your proficiency with tools like CRM systems (e.g., Pardot or Salesforce) and website CMS. Mention your ability to analyse marketing performance metrics, as this will demonstrate your analytical skills.
How to prepare for a job interview at LIPTON MEDIA
✨Showcase Your Event Marketing Experience
Make sure to highlight your previous roles in event marketing, especially if you've worked on conferences or exhibitions. Be prepared to discuss specific campaigns you've managed and the results they achieved.
✨Demonstrate Your Strategic Mindset
Employers are looking for candidates who can think strategically. Prepare examples of how you've developed marketing strategies that align with business goals, particularly in the B2B sector.
✨Familiarise Yourself with Digital Media Tools
Since a solid understanding of the digital media landscape is crucial, brush up on the latest tools and platforms. Be ready to discuss how you've used digital marketing to enhance event visibility and engagement.
✨Prepare for Team Management Questions
If you have team leadership experience, be ready to share your approach to managing and mentoring junior staff. Discuss how you foster collaboration and ensure high-quality work within your team.
