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- Tasks: Lead and build a global performance team focused on paid search and social media.
- Company: Join a top online marketplace for student living with over 2 million beds worldwide.
- Benefits: Enjoy a dynamic work environment with opportunities for travel and professional growth.
- Why this job: Shape the future of performance marketing while making a real impact on student living globally.
- Qualifications: Experience in leading teams, preferably from a D2C start-up or scale-up background.
- Other info: This role is based in London with occasional travel to key markets.
The predicted salary is between 72000 - 108000 £ per year.
We are looking for a VP Performance Media for a leading online marketplace for student living. They have over 2 million beds on their platform and have helped students in over 170 countries. The business has been through a major transformation and this is a rare opportunity to completely reshape the performance team.
You will mainly be responsible for:
- Building their global performance team and capability from scratch with a key focus on paid search and paid social.
- Understanding the emerging media platforms for Gen Z and Gen Alpha audiences.
- Fostering a test and learn strategy whilst managing a small media budget.
- Designing sophisticated media measurement frameworks for a diverse global student segments.
- Leading and inspiring a small team and agency partners.
- Overseeing the roll out of a new CRM platform and developing a CRM strategy.
You must have experience leading with a small team and ideally come from a D2C start-up or scale-up environment. The role is based in London with occasional travel to key markets.
Performance Director (London Area) employer: Placed
Contact Detail:
Placed Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Director (London Area)
✨Tip Number 1
Familiarise yourself with the latest trends in performance media, especially those targeting Gen Z and Gen Alpha. Understanding these audiences will not only help you in interviews but also demonstrate your proactive approach to the role.
✨Tip Number 2
Network with professionals in the performance marketing space, particularly those who have experience in D2C start-ups or scale-ups. Engaging with industry peers can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss your leadership style and how you've successfully built and inspired teams in the past. Highlight specific examples where you've fostered a test-and-learn culture, as this aligns closely with the role's requirements.
✨Tip Number 4
Research the company’s current performance strategies and think critically about how you would approach building their global performance team. Having a clear vision for their future will set you apart during discussions.
We think you need these skills to ace Performance Director (London Area)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in performance media, particularly in paid search and paid social. Emphasise any leadership roles you've held, especially in D2C start-ups or scale-ups.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss your vision for building a global performance team and how your experience aligns with their needs, particularly in understanding Gen Z and Gen Alpha audiences.
Showcase Your Analytical Skills: Since the role involves designing media measurement frameworks, include examples of how you've successfully measured and optimised campaigns in the past. Highlight any specific tools or methodologies you’ve used.
Demonstrate Leadership Experience: Provide examples of how you've led teams and collaborated with agency partners. Mention any successful projects where you inspired your team to achieve results, as this will be crucial for the role.
How to prepare for a job interview at Placed
✨Showcase Your Leadership Skills
As a Performance Director, you'll be leading a small team. Be prepared to discuss your leadership style and provide examples of how you've successfully managed teams in the past, especially in a D2C start-up or scale-up environment.
✨Demonstrate Your Knowledge of Emerging Media
Familiarise yourself with the latest trends in media platforms that resonate with Gen Z and Gen Alpha audiences. Bring specific examples of how you've leveraged these platforms in previous roles to drive performance.
✨Prepare for a Test and Learn Approach
The company values a test and learn strategy. Be ready to discuss how you've implemented this approach in your past work, including any successful experiments you've conducted and the insights gained from them.
✨Discuss CRM Strategy Insights
Since overseeing a new CRM platform is part of the role, think about your experience with CRM strategies. Prepare to share how you've developed and executed CRM initiatives that improved customer engagement and retention.
