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- Tasks: Lead paid marketing campaigns to attract new players for mobile games.
- Company: Join a dynamic team focused on creating engaging free-to-play mobile games.
- Benefits: Enjoy hybrid work flexibility and collaborate with creative minds in the industry.
- Why this job: Make a real impact on game growth while working in a fun, innovative environment.
- Qualifications: 3-5 years of user acquisition experience in mobile games is essential.
- Other info: Work closely with product and analytics teams to drive successful campaigns.
The predicted salary is between 36000 - 60000 £ per year.
Hybrid in London office - 2 days per week
I'm working with a client who are looking for a User Acquisition Manager to lead paid marketing efforts for their mobile games. You'll manage high-impact campaigns across multiple platforms to acquire new players and scale growth profitably. This role works closely with product, analytics and marketing teams.
Responsibilities:
- Plan, launch, and optimize UA campaigns across multiple channels
- Analyze campaign performance using KPIs like CPI, ROAS, LTV, retention
- Own channel-level budgets and deliver efficient spend outcomes
- Collaborate with creative teams to test and iterate ad creatives
Requirements:
- 3 - 5 years of hands-on UA experience in mobile games
- Proven success managing performance campaigns at scale
- Strong analytical skills with Excel, campaign dashboards, or SQL
- Experience with casual mobile games
- Cross promotions, working with monetisation and live ops teams
- Experience with analytics
- Familiarity with tools such as Adjust and Appsflyer
Contact Detail:
LinkedIn Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land User Acquisition Manager - F2P Mobile Games
✨Tip Number 1
Familiarise yourself with the latest trends in user acquisition for mobile games. Follow industry blogs, podcasts, and forums to stay updated on best practices and innovative strategies that can set you apart from other candidates.
✨Tip Number 2
Network with professionals in the gaming industry, especially those who work in user acquisition. Attend relevant events or webinars where you can connect with potential colleagues and learn more about the specific challenges they face in this role.
✨Tip Number 3
Prepare to discuss your past campaign successes in detail during interviews. Be ready to share specific metrics and outcomes that demonstrate your ability to manage performance campaigns effectively and how you optimised them for better results.
✨Tip Number 4
Showcase your analytical skills by being proficient in tools like Excel, SQL, and campaign dashboards. Consider creating a portfolio of case studies that highlight your analytical approach to previous user acquisition campaigns, as this will impress potential employers.
We think you need these skills to ace User Acquisition Manager - F2P Mobile Games
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in user acquisition, particularly in mobile games. Emphasise any successful campaigns you've managed and the specific KPIs you achieved.
Craft a Compelling Cover Letter: In your cover letter, explain why you're passionate about mobile games and how your skills align with the role. Mention your familiarity with tools like Adjust and Appsflyer, and provide examples of your analytical skills.
Showcase Analytical Skills: Since strong analytical skills are crucial for this role, consider including a section in your application that details your experience with Excel, campaign dashboards, or SQL. Use specific metrics to demonstrate your impact.
Highlight Collaboration Experience: This role involves working closely with various teams. Be sure to mention any past experiences where you collaborated with creative, product, or analytics teams to achieve campaign goals.
How to prepare for a job interview at LinkedIn
✨Showcase Your Analytical Skills
As a User Acquisition Manager, strong analytical skills are crucial. Be prepared to discuss specific examples of how you've used data to optimise campaigns in the past. Highlight your experience with tools like Excel, SQL, or campaign dashboards.
✨Demonstrate Your Campaign Management Experience
Talk about your hands-on experience managing performance campaigns at scale. Provide details on the types of campaigns you've run, the platforms you've used, and the results you've achieved. This will show your potential employer that you can handle their high-impact campaigns.
✨Familiarity with Tools is Key
Make sure to mention your familiarity with analytics tools such as Adjust and Appsflyer. If you have experience with these tools, be ready to explain how you've used them to track and improve campaign performance.
✨Collaboration is Essential
This role involves working closely with various teams, so emphasise your collaborative skills. Share examples of how you've successfully worked with creative teams to test and iterate ad creatives, or how you've collaborated with monetisation and live ops teams to drive user acquisition.
