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- Tasks: Lead paid marketing campaigns to attract new players for mobile games.
- Company: Join a dynamic team focused on creating engaging free-to-play mobile games.
- Benefits: Enjoy hybrid work flexibility and collaborate with creative minds in the industry.
- Why this job: Be at the forefront of gaming growth while working in a fun, innovative environment.
- Qualifications: 3-5 years of user acquisition experience in mobile games is essential.
- Other info: Work closely with product and analytics teams to drive impactful results.
The predicted salary is between 36000 - 60000 £ per year.
Hybrid in London office - 2 days per week
I'm working with a client who are looking for a User Acquisition Manager to lead paid marketing efforts for their mobile games. You'll manage high-impact campaigns across multiple platforms to acquire new players and scale growth profitably. This role works closely with product, analytics and marketing teams.
Responsibilities:
- Plan, launch, and optimize UA campaigns across multiple channels
- Analyze campaign performance using KPIs like CPI, ROAS, LTV, retention
- Own channel-level budgets and deliver efficient spend outcomes
- Collaborate with creative teams to test and iterate ad creatives
Requirements:
- 3 - 5 years of hands-on UA experience in mobile games
- Proven success managing performance campaigns at scale
- Strong analytical skills with Excel, campaign dashboards, or SQL
- Experience with casual mobile games
- Cross promotions, working with monetisation and live ops teams
- Experience with analytics
- Familiarity with tools such as Adjust and Appsflyer
User Acquisition Manager - F2P Mobile Games employer: LinkedIn
Contact Detail:
LinkedIn Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land User Acquisition Manager - F2P Mobile Games
✨Tip Number 1
Familiarise yourself with the latest trends in user acquisition for mobile games. Understanding what strategies are currently working can give you an edge in discussions during interviews.
✨Tip Number 2
Network with professionals in the gaming industry, especially those involved in user acquisition. Attend relevant events or join online forums to build connections that could lead to referrals.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past. Be ready to share metrics and outcomes, as this will demonstrate your hands-on experience and analytical skills.
✨Tip Number 4
Showcase your familiarity with tools like Adjust and Appsflyer by discussing how you've used them in previous roles. This will highlight your technical skills and readiness for the position.
We think you need these skills to ace User Acquisition Manager - F2P Mobile Games
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in user acquisition, particularly in mobile games. Emphasise any specific campaigns you've managed and the results achieved, using metrics like CPI and ROAS.
Craft a Compelling Cover Letter: In your cover letter, explain why you're passionate about user acquisition in mobile games. Mention your familiarity with tools like Adjust and Appsflyer, and how your analytical skills can contribute to the company's growth.
Showcase Analytical Skills: Provide examples of how you've used data analysis to optimise campaigns. Highlight your proficiency with Excel and any experience with SQL, as these are crucial for the role.
Highlight Collaboration Experience: Since the role involves working closely with product, analytics, and marketing teams, mention any past experiences where you successfully collaborated with different departments to achieve campaign goals.
How to prepare for a job interview at LinkedIn
✨Showcase Your Analytical Skills
As a User Acquisition Manager, strong analytical skills are crucial. Be prepared to discuss specific examples of how you've used data to optimise campaigns in the past. Highlight your experience with tools like Excel, SQL, or campaign dashboards.
✨Demonstrate Your Campaign Management Experience
Talk about your hands-on experience managing performance campaigns at scale. Share details about the types of campaigns you've run, the platforms you've used, and the results you've achieved. This will show your potential employer that you have the necessary expertise.
✨Familiarity with Mobile Games is Key
Make sure to express your passion for mobile games, especially casual ones. Discuss any relevant experience you have in the gaming industry, as this will help you connect with the interviewers and demonstrate your understanding of the market.
✨Collaboration is Essential
Since the role involves working closely with product, analytics, and marketing teams, be ready to share examples of successful collaborations from your previous roles. Emphasise your ability to work cross-functionally and how it has contributed to campaign success.
