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- Tasks: Lead brand strategy, manage budgets, and drive growth for a beloved food brand.
- Company: Join one of the UK's top food companies with a stellar brand portfolio.
- Benefits: Enjoy personal development opportunities and a collaborative team environment.
- Why this job: Be part of an innovative team making a real impact in the food industry.
- Qualifications: 2+ years in Brand Marketing, strong analytical and communication skills required.
- Other info: Work closely with the Marketing Manager on exciting new product developments.
The predicted salary is between 36000 - 60000 £ per year.
The Business: We've partnered with one of the biggest food companies in the UK, who own some of the most well-known brands in the category. They have an enviable brand portfolio and are constantly looking to innovate their product range and category. They hire high-calibre individuals and work closely with the team on their personal development and learning opportunities.
The Role: As the Brand Manager, you will be responsible for looking after one of the business's beloved and most well-known brands with a focus on driving growth, managing brand strategy, and expanding licensing opportunities across new markets. You will work closely with the Marketing Manager to create and deliver marketing plans with an allocated budget to achieve agreed objectives of sales, profit and market share. The role will include leading the brand strategy in the UK market, bringing NDP to the market, managing artwork development for packaging of the brand, providing regular analysis of the brand performance, managing the brand budget and P&L, as well as defining the media strategy of the brand.
Required Experience:
- 2+ years experience in Brand Marketing in the FMCG/CPG industry
- Ability to analyse data from Nielsen/Kantar/IRI
- Excellent communication skills
- Ability to work cross-functionally
- Strong project management and organisational skills
- Proven success working with brands
Contact Detail:
LinkedIn Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager - Food
✨Tip Number 1
Familiarise yourself with the latest trends in the FMCG/CPG industry. Understanding current market dynamics and consumer preferences will help you demonstrate your knowledge during interviews and discussions.
✨Tip Number 2
Network with professionals in the food and brand management sectors. Attend industry events or join relevant online forums to connect with people who can provide insights and potentially refer you to opportunities at companies like ours.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully managed brand strategies in the past. Highlight your experience with data analysis tools like Nielsen or Kantar, as this will be crucial for the role.
✨Tip Number 4
Showcase your project management skills by discussing any relevant projects you've led. Be ready to explain how you organised tasks, managed budgets, and collaborated with cross-functional teams to achieve brand objectives.
We think you need these skills to ace Brand Manager - Food
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand marketing, particularly within the FMCG/CPG industry. Emphasise any specific achievements related to brand strategy and growth.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the food industry and how your skills align with the role of Brand Manager. Mention your experience with data analysis and project management, as these are key for this position.
Showcase Your Analytical Skills: Provide examples of how you've used data from sources like Nielsen or Kantar to drive brand decisions. This will demonstrate your ability to analyse performance and make informed recommendations.
Highlight Cross-Functional Collaboration: Discuss any experiences where you worked with different teams to achieve brand objectives. This is crucial for the role, so showcasing your communication and teamwork skills will set you apart.
How to prepare for a job interview at LinkedIn
✨Know the Brand Inside Out
Before the interview, make sure you research the brand you'll be managing. Understand its history, current market position, and recent innovations. This will show your genuine interest and help you discuss how you can contribute to its growth.
✨Showcase Your Analytical Skills
Since the role requires analysing data from sources like Nielsen and Kantar, be prepared to discuss your experience with data analysis. Bring examples of how you've used data to drive brand strategy or marketing decisions in your previous roles.
✨Demonstrate Cross-Functional Collaboration
The job involves working closely with various teams. Be ready to share examples of how you've successfully collaborated with different departments in the past. Highlight your communication skills and ability to manage projects across functions.
✨Prepare for Budget Management Questions
As you'll be managing the brand budget and P&L, expect questions about financial management. Prepare to discuss your experience with budgeting, how you've maximised ROI on marketing spend, and any challenges you've faced in this area.
