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- Tasks: Lead brand strategy, manage budgets, and drive growth for a beloved food brand.
- Company: Join a top UK food company known for its innovative and iconic brands.
- Benefits: Enjoy personal development opportunities and a collaborative team environment.
- Why this job: Be part of a dynamic team that values creativity and impact in the food industry.
- Qualifications: 2+ years in Brand Marketing, preferably in FMCG; strong analytical and communication skills required.
- Other info: Opportunity to work on exciting new product developments and expand into new markets.
The predicted salary is between 36000 - 60000 £ per year.
The Business: We've partnered with one of the biggest food companies in the UK, who own some of the most well-known brands in the category. They have an enviable brand portfolio and are constantly looking to innovate their product range and category. They hire high-calibre individuals and work closely with the team on their personal development and learning opportunities.
The Role: As the Brand Manager, you will be responsible for looking after one of the business's beloved and most well-known brands with a focus on driving growth, managing brand strategy, and expanding licensing opportunities across new markets. You will work closely with the Marketing Manager to create and deliver marketing plans with an allocated budget to achieve agreed objectives of sales, profit and market share. The role will include leading the brand strategy in the UK market, bringing NDP to the market, managing artwork development for packaging of the brand, providing regular analysis of the brand performance, managing the brand budget and P&L, as well as defining the media strategy of the brand.
Required Experience:
- 2+ years experience in Brand Marketing in the FMCG industry - in the food industry is advantageous
- Ability to analyse data from Nielsen/Kantar/IRI
- Excellent communication skills
- Ability to work cross-functionally
- Strong project management and organisational skills
- Proven success working on FMCG brands
Brand Manager - Food employer: LinkedIn
Contact Detail:
LinkedIn Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager - Food
✨Tip Number 1
Familiarise yourself with the latest trends in the food industry. Understanding current consumer preferences and market dynamics will help you demonstrate your knowledge during interviews and show how you can contribute to the brand's growth.
✨Tip Number 2
Network with professionals in the FMCG sector, especially those who have experience in brand management. Attend industry events or join relevant online forums to connect with potential colleagues and learn more about the company culture.
✨Tip Number 3
Prepare to discuss specific examples of successful brand strategies you've implemented in the past. Highlight your analytical skills by showcasing how you've used data from sources like Nielsen or Kantar to drive brand performance.
✨Tip Number 4
Research the company's brand portfolio thoroughly. Be ready to share your thoughts on their existing brands and suggest innovative ideas for new product development or marketing strategies that align with their goals.
We think you need these skills to ace Brand Manager - Food
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in Brand Marketing, especially within the FMCG sector. Emphasise any specific achievements related to brand strategy and growth, as well as your familiarity with data analysis tools like Nielsen or Kantar.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the food industry and how your background aligns with the role of Brand Manager. Mention specific brands you admire and how you can contribute to their growth and innovation.
Showcase Relevant Skills: Highlight your project management and organisational skills in your application. Provide examples of how you've successfully managed budgets and led marketing initiatives in previous roles.
Prepare for Data Analysis: Since the role requires analysing brand performance data, be ready to discuss your experience with data interpretation. Consider including a brief example of how you've used data to drive marketing decisions in the past.
How to prepare for a job interview at LinkedIn
✨Know the Brand Inside Out
Before your interview, make sure you research the brand you'll be managing. Understand its history, target audience, and current market position. This will show your genuine interest and help you discuss how you can contribute to its growth.
✨Showcase Your Analytical Skills
Since the role requires analysing data from sources like Nielsen and Kantar, be prepared to discuss your experience with data analysis. Bring examples of how you've used data to drive marketing decisions in your previous roles.
✨Demonstrate Cross-Functional Collaboration
The job involves working closely with various teams. Be ready to share examples of how you've successfully collaborated with different departments in the past, highlighting your communication skills and ability to work towards common goals.
✨Prepare for Project Management Questions
Given the importance of project management in this role, think of specific projects you've managed. Be ready to discuss your approach to planning, executing, and delivering projects on time and within budget.
