Vice President of Product Marketing

Location: This role is available for hybrid work (2 days in office) from our London or Chicago office or in our hub locations: Austin or Boston.

About Showpad:

In the old days, traveling salespeople hit the road with only a suitcase and a smile. And as times—and technology—have changed, Showpad has emerged as the industry-leading solution for modern selling that improves those classic tools of the trade. We are passionate and bold as well as humble and authentic. We empower each team member to be their true selves. We take ownership, and we also take vacations. We take serious care of our people, but never take ourselves too seriously.

About the Vice President of Product Marketing role at Showpad:

Showpad is seeking a strategic and results-driven Vice President of Product Marketing to lead the global product marketing function. This role combines vision and execution—translating our product roadmap into compelling, customer-centered value propositions that drive adoption, retention, and revenue impact. The ideal candidate is a strong storyteller and market strategist, with a proven track record of influencing product direction, validating product-market fit, and aligning messaging to customer needs and willingness to pay. They will lead go-to-market strategy, analyst relations, and team development, playing a critical role in positioning Showpad’s eOS as the essential solution for transforming revenue team performance.

Key Responsibilities:

• Strategic Leadership: Lead marketing strategy for Showpad’s eOS, positioning it as the essential solution for transforming revenue team performance. Craft value propositions that highlight real-world impact, differentiation, and customer willingness to pay. Partner with product leadership to shape the long-term eOS vision, driving innovation aligned with market shifts and customer needs.
• Product Vision and Strategy: Identify emerging market opportunities and guide product evolution to deepen product-market fit. Deliver market insights and feedback—especially around pricing sensitivity—to influence roadmap decisions.
• Go-to-Market Execution: Lead GTM strategy for launches, ensuring clear, consistent messaging that reflects value and price alignment. Collaborate with sales and CS to drive adoption, retention, and continuously improve product-market fit.
• Analyst Engagement: Own analyst relations to boost visibility and shape market perception. Maintain strong relationships and incorporate insights into messaging and GTM plans.
• Team Management: Build and lead a high-performing team, focused on positioning and communicating product value. Provide direction and coaching that fosters excellence and market-driven thinking.

Qualifications:

• 10+ years of experience in product marketing, with a strong track record in the tech industry.
• Demonstrated expertise in creating and executing successful product marketing strategies.
• Proven leadership skills with experience in team development and mentorship.
• Strong collaboration skills with the ability to influence cross-functional teams.
• Experience in analyst relations and positioning companies as industry leaders.
• Deep understanding of storytelling and narrative development to simplify complex ideas.

Company Highlights:

Founded in 2011, Showpad is the world’s leading Enablement Operating System (eOS™). We align Sales and Marketing teams around impactful content and measurable engagement, enabling sellers to build unique buying experiences and continuously improve conversion rates. Our culture is based on flexibility, trust and setting people up for success. At Showpad, we foster inclusion, innovate for impact and never stop to raise the bar.

What you can expect from Showpad:

We welcome every voice and are committed to building a truly inclusive environment where your differences are not just welcomed, they are celebrated. We’re building a best-in-class experience for our employees and are always identifying opportunities to encourage our team to be their authentic selves.

We are committed to creating a diverse and inclusive organization and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other dimensions of identity.