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- Tasks: Lead brand strategy and marketing for a dynamic lifestyle apparel brand.
- Company: Join a fast-growing, culture-led lifestyle brand based in Manchester.
- Benefits: Enjoy a competitive salary and hybrid work options, with 3 days onsite.
- Why this job: Shape a compelling brand story and drive growth in a creative environment.
- Qualifications: Proven experience in fashion or apparel, with strong commercial instincts.
- Other info: Be part of a high-performing team that values creativity and data-driven decisions.
The predicted salary is between 43200 - 72000 £ per year.
Zachary Daniels Recruitment is proud to be partnered with a fast-growing, culture-led lifestyle brand based in Manchester. With product at the heart and a relentless energy for what's next, they are ready to push boundaries in the apparel space. A new opening has emerged for a Brand Director to lead the charge in shaping and scaling the brand.
This requires a proven Brand Director, with a sharp commercial instinct and a strong background in fashion or apparel. Someone who understands the rhythm of the seasons, the pressure of trading, and the power of building a brand people connect with.
As Brand Director, you'll own the full brand and marketing strategy, from big-picture creative to performance-led campaigns. You'll lead the brand's voice across channels, manage a high-performing team, and work closely with key business functions to drive both awareness and revenue growth.
Key Responsibilities- Strategic Ownership: Develop and deliver a bold brand and marketing strategy that reflects the brand's identity and commercial ambitions.
- Omni-channel Focus: Oversee brand delivery across all customer touchpoints - from eCommerce and social to retail and wholesale.
- Team Leadership: Build and lead a talented marketing team, championing a culture of creativity, data-led thinking and accountability.
- Commercial Accountability: Ensure marketing activity drives acquisition, engagement, and conversion - supporting revenue targets and brand health.
- Creative Direction: Evolve and elevate brand storytelling through digital content, campaigns, packaging, and community engagement.
- Customer Insight: Keep your ear to the ground - use data, customer feedback, and market trends to guide decisions and refine messaging.
- Collaboration: Work cross-functionally with Buying, Merchandising, eCommerce, and Retail to ensure alignment on seasonal plans and product drops.
- A Brand Director with a solid track record of building and scaling brands within clothing, fashion or lifestyle sectors.
- Strong understanding of omni-channel strategies and how to tailor messaging across platforms.
- Background in apparel is essential - you'll understand seasonality, product life cycles and go-to-market planning.
- Confident leading a brand from both a creative and commercial perspective.
- Results-driven, innovative and collaborative in style - equally comfortable in the boardroom and the brainstorm.
- An inspiring team leader with a hands-on attitude.
If you're a proven Brand Director ready to lead from the front, shape a compelling brand story, and drive growth through exceptional marketing, we'd love to hear from you.
Contact Detail:
Job Traffic Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Director
✨Tip Number 1
Network with professionals in the fashion and lifestyle sectors. Attend industry events, webinars, or local meetups to connect with potential colleagues or mentors who can provide insights into the brand landscape.
✨Tip Number 2
Stay updated on current trends in the apparel market. Follow relevant blogs, podcasts, and social media accounts to understand what resonates with consumers and how brands are evolving their strategies.
✨Tip Number 3
Showcase your leadership skills by engaging in community projects or initiatives related to branding or marketing. This demonstrates your ability to lead and innovate outside of a traditional corporate environment.
✨Tip Number 4
Prepare to discuss specific examples of successful brand strategies you've implemented in the past. Be ready to articulate how these experiences align with the responsibilities outlined in the job description.
We think you need these skills to ace Brand Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in brand management, particularly within the fashion or lifestyle sectors. Use specific examples that demonstrate your ability to develop and execute successful marketing strategies.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the brand and the apparel industry. Discuss how your background aligns with the company's vision and how you can contribute to their growth and success.
Showcase Your Leadership Skills: Emphasise your experience in leading teams and driving results. Provide examples of how you've fostered creativity and accountability within your team, as well as any successful campaigns you've overseen.
Highlight Your Commercial Acumen: Demonstrate your understanding of commercial strategies and how they relate to brand health and revenue growth. Include metrics or outcomes from previous roles that showcase your impact on business performance.
How to prepare for a job interview at Job Traffic
✨Showcase Your Brand Vision
As a Brand Director, it's crucial to articulate your vision for the brand. Prepare to discuss how you would develop and deliver a bold brand strategy that aligns with the company's identity and commercial ambitions.
✨Demonstrate Omni-channel Expertise
Be ready to share examples of how you've successfully managed brand delivery across various customer touchpoints. Highlight your understanding of tailoring messaging for eCommerce, social media, retail, and wholesale.
✨Highlight Team Leadership Skills
Discuss your experience in building and leading high-performing teams. Emphasise your ability to foster a culture of creativity and data-driven decision-making, as well as your hands-on approach to leadership.
✨Prepare for Commercial Accountability Questions
Expect questions about how your marketing activities have driven acquisition, engagement, and conversion in previous roles. Be prepared to provide specific metrics or examples that demonstrate your impact on revenue growth and brand health.
