Digital Marketing Manager (Hertfordshire)

We are working with a global FMCG business, offering the chance to make a real impact across some of the UK’s most recognisable laundry and homecare brands. This opportunity has arisen due to an upcoming maternity leave within the Digital Marketing team, coinciding with further movement across the function, making it a critical and highly visible role. This is a chance to lead digital campaigns during a time of transformation, input into future-facing brand planning, and help shape one of the company’s biggest consumer brands.

The Digital Marketing Manager will play a pivotal role in leading campaigns across multiple digital channels, influencing budget allocation, and helping drive innovation across digital media, influencer strategy, organic content and digital shelf. The role is perfect for someone confident in navigating ambiguity, proactively leading agency relationships, and guiding internal teams through major change. You’ll be joining a team of five digital specialists during a high-impact season, with ownership over key brand campaigns, £1M+ digital marketing budget responsibility, and influence on 2026 strategy development.

The Digital Marketing Manager will:

• Lead paid digital media campaigns across Meta, TikTok, YouTube and other platforms, working closely with media agencies to ensure measurable impact.
• Drive influencer marketing activations, from paid collaborations to channel amplification, with a finger on the pulse of content trends and creator strategy.
• Manage digital shelf execution and product merchandising across retailer platforms, ensuring accurate and optimised content across PDPs and brand websites.
• Input into 2026 planning and media strategy, including insights from recent consultancy reviews and ensure implementation of learnings across campaigns.
• Build and maintain strong relationships with senior stakeholders, confidently guiding conversations around budget reallocation and media performance.
• Guide organic social strategy with the newly onboarded agency, bringing together creative execution across paid and owned channels.
• Line manage graduate talent, setting the tone for team culture and delivery, and acting as a confident, authoritative voice in cross-functional meetings.

The role requires:

• 5+ years’ digital marketing experience, ideally within FMCG or a highly structured retail environment.
• Technical knowledge of paid media planning and buying, with strong understanding of platform-specific KPIs (reach, engagement, conversion).
• Hands-on experience in influencer marketing, platform trends, and campaign amplification techniques.
• Strong understanding of retail media, website management and PDP optimisation across key retailers.
• A confident, proactive communicator with the ability to manage high-pressure environments and senior stakeholder expectations.

Benefits include:

• 27 days’ annual leave plus 8 bank holidays
• Flexible hybrid working
• Shuttle bus to site from Finchley and Euston
• Pension contribution of up to 10% of base salary
• Annual bonus scheme and employee share plans
• Gender-neutral parental leave (minimum 8 weeks)
• Wellbeing programmes and preventive health support
• Celebration vouchers and employee recognition rewards
• International development and career growth opportunities

We are committed to promoting equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, we strive to create and maintain a working environment in which everyone is able to make the best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit. No person is subjected to any less favourable treatment on any discriminatory grounds on the basis of age, disability, gender reassignment, marital or civil partner status, pregnancy and maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex or sexual orientation.