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- Tasks: Support website migration and optimise SEO strategies for improved performance.
- Company: Join Turning Point, a leading health and social care social enterprise making a real difference.
- Benefits: Enjoy 33 days of paid holiday, hybrid working, and a supportive culture with career growth opportunities.
- Why this job: Be part of a mission-driven team that empowers individuals to discover new possibilities in their lives.
- Qualifications: Previous website marketing experience and a passion for supporting mental health and learning disabilities required.
- Other info: This is a hybrid role with an initial 6-month contract, potential for extension.
The predicted salary is between 30000 - 42000 £ per year.
Turning Point are a leading health and social care social enterprise that provides support for people around drug and alcohol use, mental health, learning disability and autism, sexual health, and employment. We support 197,000 people each year, across 271 locations, and employ over 5,100 colleagues. We are seeking a talented Website & SEO Executive to support the migration of our websites to a headless CMS. This role requires a detail-oriented individual who can ensure our web content is engaging, accurate, and aligned with our brand's voice and objectives, whilst also optimising the site to drive traffic, enhance brand visibility and improve conversions. This is a hybrid role with a combination of home working as well as some time in the office - usually once a week. It is initially a 6 months' contract with potential extension to 12 months.
Main Responsibilities
- Website Migration
- Content Management
- Content Audits
- SEO Implementation
- Keyword Research
- Copywriting
- Technical SEO
- Analytics and Reporting
The Ideal Candidate
This area of Turning Point can be fast paced and always changing to adapt to the needs of our consumers. To be considered for the role you will need to have previous website marketing experience and a real passion to support people discover new possibilities in their lives. You need to be a positive and motivated individual whose focus on the user need delivers great work that drives results. You should like being hands on and be keen to ask questions and learn new things. We're also looking for some of the following:
- A working knowledge of website marketing and SEO
- Proficiency with Content Management Systems, including headless CMS
- Confidence in copywriting and content creation, with experience in developing messages and formats across a range of website channels and audiences
- Experience with analytical tools to monitor and improve website performance.
- High IT competency including MS Office
- A passion for supporting people with our range of services, including Mental Health, Learning Disabilities, and Substance Use.
About us
As a leading health and social care provider with more than 300 locations across England, we take real pride in the services we offer. We run all of our services on a not-for-profit basis; instead, we invest every penny back into our services and people. We never stop believing in change for the better, and we work constantly to improve the lives of the people we support.
What Benefits Will I Receive?
We know reward looks different to each person and so whether its ways to make your money go further, a culture supporting recognition and celebration, or opportunities to boost your career - we want to support you in every way we can with our total reward package. You will get 33 days' paid holiday a year, increasing with each year of service up to 35 days. Plus the option to buy additional holidays and spread the cost. Join our team and discover the comprehensive benefits we offer by following the link below to explore all the exciting perks available to our employees.
We reserve the right to close this advert early if we are able to appoint to the vacancy before the advertised closing date.
Contact Detail:
Turning Point Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Website and SEO Executive
✨Tip Number 1
Familiarise yourself with headless CMS platforms, as this role specifically involves migrating websites to such systems. Understanding the nuances of these platforms will not only help you during the interview but also demonstrate your proactive approach to learning.
✨Tip Number 2
Brush up on your SEO knowledge, particularly in areas like keyword research and technical SEO. Being able to discuss current trends and strategies in SEO will show that you're not just qualified, but genuinely passionate about optimising web content.
✨Tip Number 3
Prepare examples of your previous work in website marketing and content management. Having specific case studies or metrics to share can illustrate your experience and effectiveness in driving traffic and improving user engagement.
✨Tip Number 4
Show your enthusiasm for Turning Point's mission by researching their services and understanding the impact they have on people's lives. This will help you connect your skills to their goals and demonstrate that you're a good cultural fit for the team.
We think you need these skills to ace Website and SEO Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in website marketing and SEO. Emphasise any previous roles where you managed content or worked with Content Management Systems, especially headless CMS.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for supporting individuals in health and social care. Mention specific examples of how your skills in copywriting and SEO can contribute to Turning Point's mission.
Showcase Technical Skills: In your application, clearly outline your proficiency with analytical tools and any experience you have with technical SEO. This will demonstrate your capability to monitor and improve website performance effectively.
Highlight Adaptability: Given the fast-paced nature of the role, include examples of how you've successfully adapted to changing environments in previous positions. This will show that you're ready to thrive in a dynamic setting like Turning Point.
How to prepare for a job interview at Turning Point
✨Showcase Your SEO Knowledge
Be prepared to discuss your understanding of SEO strategies and how they can be applied to enhance website performance. Bring examples of past projects where you've successfully implemented SEO techniques.
✨Demonstrate Content Management Skills
Familiarise yourself with headless CMS platforms and be ready to explain how you would manage content migration. Highlight any relevant experience you have in content audits and optimisation.
✨Express Your Passion for the Cause
Turning Point values individuals who are passionate about supporting people in need. Share personal stories or experiences that demonstrate your commitment to mental health, learning disabilities, or substance use support.
✨Prepare Questions About the Role
Show your interest by preparing thoughtful questions about the role and the company. Ask about their current challenges with website migration or how they measure success in their SEO efforts.
