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- Tasks: Lead the Peperami brand's growth through innovative marketing strategies and consumer initiatives.
- Company: Join Paulig, a family-owned business known for its protein-packed snack brands like Jack Link's and BiFi.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and collaboration across teams.
- Why this job: Be part of a fast-growing brand that values innovation and consumer connection in the FMCG sector.
- Qualifications: 7+ years in FMCG marketing with strong brand management and project management skills required.
- Other info: This role offers a chance to influence brand strategy and drive market success in the UK and Ireland.
The predicted salary is between 43200 - 72000 £ per year.
Nigel Wright Group is working with Paulig on this search.
Jack Links is a family-owned and value-driven business dedicated to crafting protein-packed snacks that are loved by consumers worldwide. They have an array of brands which includes some of the fastest growing and innovating protein snack brands such as Jack Link's, BiFi and Peperami.
We are looking to appoint a new Senior Brand Manager UK - this key appointment will oversee the growth of the Peperami brand in the UK and Ireland by co-developing and executing the brand marketing plan (incl. innovation co-development and market implementation); leading consumer-led initiatives to increase brand relevance and penetration while supporting sales initiatives in the market. The position reports into the Head of the Peperami brand.
Responsibilities
- Co-develop and implement brand strategy and brand positioning and evaluate effectiveness.
- Set up marketing plans to achieve brand and commercial goals.
- Development, implementation, and analysis of annual brand plan & communication strategies (ATL & BTL campaigns, Media).
- Co-development, implementation, and analysis of NPD launches, working cross-functionally with R&D and internal operations teams to ensure delivery of new products on time in full.
- Work closely with Category management, Shopper, and Sales teams to deliver strong consumer-centric propositions and through-the-line communications.
- Be a key member of the cross-functional Country Business Team (CBT) and Marketing & Sales Team responsible for delivery of the commercial targets.
- Support Shopper Marketing & Sales teams with necessary market, brand, and product information.
- Analyse market and consumer information to give clear recommendations to fuel future brand growth, e.g., spontaneous awareness, relevance, meaning, portfolio, pricing, and communications.
- Manage marketing budgets within guidelines.
- Benchmark and understand competitor & market best practices.
Experience
- +7 years (leading) FMCG marketing, with a focus on brand management including both communications, portfolio management & innovation development and launches.
- Project management & cross-functional team working.
- Proven experience in ATL and BTL communication development & implementation, including digital and social campaigns as well as Media planning.
- Proven track record in launching and executing NPD in market, delivering sales growth and incremental penetration.
- Market knowledge/track record in the FMCG environment in the UK (and Ireland).
Competencies & Skills
- Strong planning and prioritisation skills.
- Apply business insights and knowhow.
- Strong communication skills.
- Identify business driver and set into action.
- Project-management, Manage complexity.
- Strategic thinker, strong executer and creative solver.
- Customer/consumer focused.
- Action oriented and able to influence others through clear and concise communication.
- Highly self-motivated, resilient and agile.
- Profound working experience in the UK market.
Skills
- Brand Management and development.
- Communication and Media Management.
- Briefing and managing external agencies, including negotiation & budget control (media agency & social agencies focus).
- Insights collection, analysis and bring results into action.
- Commercialize proposition together with Sales, Category Management, and Shopper Team.
- Budget planning & management skills.
- Experienced in working with major FMCG brands.
Contact Detail:
Career Wallet Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager UK & IRE
✨Tip Number 1
Familiarise yourself with the Peperami brand and its market positioning. Understanding the brand's unique selling points and recent marketing campaigns will help you demonstrate your knowledge during interviews and discussions.
✨Tip Number 2
Network with professionals in the FMCG sector, especially those with experience in brand management. Attend industry events or join relevant online forums to connect with individuals who can provide insights or even referrals for the position.
✨Tip Number 3
Stay updated on the latest trends in consumer behaviour and marketing strategies within the UK and Ireland markets. Being able to discuss current trends and how they could impact Peperami's growth will set you apart from other candidates.
✨Tip Number 4
Prepare to showcase your project management skills by gathering examples of successful brand initiatives you've led. Highlighting your ability to work cross-functionally and deliver results will resonate well with the hiring team.
We think you need these skills to ace Senior Brand Manager UK & IRE
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in FMCG marketing and brand management. Focus on your achievements in launching products, managing budgets, and executing successful campaigns, particularly in the UK and Ireland markets.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for brand management and your understanding of the Peperami brand. Mention specific examples of how you've successfully developed and implemented brand strategies in the past.
Highlight Relevant Skills: Emphasise your project management skills and ability to work cross-functionally. Discuss your experience with both ATL and BTL communications, as well as your proficiency in digital and social media campaigns.
Showcase Market Knowledge: Demonstrate your understanding of the FMCG landscape in the UK and Ireland. Include insights or trends you've identified in previous roles that could benefit the Peperami brand's growth strategy.
How to prepare for a job interview at Career Wallet
✨Know the Brand Inside Out
Before your interview, make sure you thoroughly research Peperami and its position in the market. Understand its brand values, target audience, and recent marketing campaigns. This will help you demonstrate your passion for the brand and show how you can contribute to its growth.
✨Showcase Your FMCG Experience
Highlight your previous experience in FMCG marketing, especially in brand management. Be prepared to discuss specific projects where you've successfully launched products or executed marketing strategies that led to measurable results. Use metrics to back up your claims.
✨Demonstrate Cross-Functional Collaboration
Since the role involves working closely with various teams, be ready to share examples of how you've effectively collaborated with cross-functional teams in the past. Discuss how you managed different stakeholders and ensured successful project delivery.
✨Prepare for Strategic Thinking Questions
Expect questions that assess your strategic thinking abilities. Be prepared to discuss how you would approach developing a brand strategy for Peperami, including market analysis, consumer insights, and competitive benchmarking. Show that you can think critically and creatively about brand growth.
