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- Tasks: Lead and optimise Paid Social campaigns across platforms like Facebook, Instagram, TikTok, and LinkedIn.
- Company: Join MVF, a dynamic digital marketing company known for innovation and creativity in Paid Social advertising.
- Benefits: Enjoy flexible hours, hybrid working, 25+ days holiday, health coverage, and an award-winning wellbeing programme.
- Why this job: Be part of a creative team that values innovation and collaboration while making a real impact in digital marketing.
- Qualifications: 4+ years in performance marketing with expertise in Facebook Ads Manager and team leadership experience.
- Other info: Opportunity to work from anywhere for 2 weeks a year and participate in charity initiatives.
The predicted salary is between 36000 - 60000 £ per year.
Our TeamLife in the Paid Social team offers the ultimate combination of flexing your creativity and building cutting-edge data analysis skills, both highly sought after in the digital marketing industry! The team specialises across our core Social channels, including Facebook, Instagram, TikTok & LinkedIn. The key to our success is both our entrepreneurial spirit, testing all kinds of weird and wonderful creatives, alongside our razor-sharp analytical ability, drawing meaningful insights from our tests, to inform future strategy.
Being at the forefront of Paid Social advertising, we collaborate regularly with our Social Channel Partners to produce game-changing case studies, and have many more planned this year!
What we’re offering you:
- Flexible hours and summer hours
- Hybrid working
- Competitive holiday benefits - 25 days a year paid holiday, plus 8 bank holidays (increases 1 day a year up to 30 days)
- Closed for Christmas holidays
- Work from anywhere for 2 weeks a year
- Life Assurance and Income Protection to protect your loved ones
- Benefits allowance for health, dental, and vision coverage
- Defined Contribution Pension and Salary Sacrifice Scheme
- Be Well: Our award-winning wellbeing and mental health programme to support all MVFers and their families
- Family Forward support for our MVF parents and their mini-mes
- Free breakfast when in the office
- 2 charity days a year
The Role
MVF’s Paid Social team is looking for an experienced Paid Social Manager to drive the growth and success of our Paid Social campaigns. In this role, you will lead the strategy, execution, and optimization of high-performing Paid Social campaigns to achieve commercial goals, while also managing and mentoring a team of specialists.
As a Paid Social Manager, you’ll play a key role in shaping the direction of our campaigns, collaborating cross-functionally with key teams, and ensuring continuous improvement of our Paid Social marketing performance.
Responsibilities:
- Campaign Strategy & Execution: Lead the creation, optimization, and scaling of Paid Social campaigns to drive growth and exceed commercial targets.
- Creative Leadership: Collaborate with the in-house creative design team to ensure high-performing creative and compelling ad copy.
- Market & Product Research: Partner with Operations and Sales teams to understand client needs, providing data-driven insights that inform compelling, targeted creative.
- Stakeholder Management: Build and maintain strong relationships with internal stakeholders, ensuring alignment and transparency on campaign performance and opportunities.
- Problem Solving & Innovation: Lead the team in creative and innovative approaches to campaign challenges, driving new ways to reach and engage target audiences.
- Thought Leadership: Contribute to the development of the overall strategy and stay ahead of industry trends, bringing fresh ideas and leading by example.
- Team Development & Mentorship: Manage and mentor a team of Paid Social specialists, helping them grow professionally and ensuring the team meets its objectives.
- Project Execution: Oversee high-value projects, ensuring successful delivery and continuous process improvement to elevate the team’s capabilities.
Our Ideal MVFer:
- A minimum of 4+ years of hands-on performance marketing experience (direct response/lead generation/e-commerce) across multiple Paid Social platforms.
- Expertise in Facebook Ads Manager, with a strong understanding of other Paid Social platforms like Instagram and TikTok.
- Proven experience leading a team, with a passion for mentoring and developing junior talent.
- Strong creative vision, with experience designing or conceptualizing high-performing creative and writing persuasive ad copy.
- Excellent analytical and numerical skills, with a comfort in working with large data sets and translating them into actionable insights.
- Experience in developing clear and logical campaign testing strategies, with a focus on clear hypotheses and measurable outcomes.
- Passion for digital marketing and Paid Social channels, with a forward-thinking approach to industry changes and trends.
- A collaborative approach to working with cross-functional teams, helping drive the overall success of the business.
Paid Social Specialist employer: LinkedIn
Contact Detail:
LinkedIn Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Social Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in Paid Social advertising, especially on platforms like Facebook, Instagram, TikTok, and LinkedIn. This knowledge will not only help you understand the industry better but also allow you to engage in meaningful conversations during interviews.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to drive campaign success in previous roles. Be ready to discuss specific metrics and outcomes that demonstrate your ability to optimise campaigns effectively.
✨Tip Number 3
Network with professionals in the digital marketing space, particularly those who specialise in Paid Social. Attend industry events or webinars to connect with potential colleagues and learn about the latest strategies and tools being used.
✨Tip Number 4
Prepare to discuss your creative process and how you collaborate with design teams. Highlight any successful campaigns where your creative vision played a key role, as this will resonate well with the team at StudySmarter.
We think you need these skills to ace Paid Social Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in performance marketing, particularly with Paid Social platforms like Facebook, Instagram, and TikTok. Emphasise any leadership roles you've held and your ability to mentor others.
Craft a Compelling Cover Letter: In your cover letter, showcase your passion for digital marketing and Paid Social channels. Discuss specific campaigns you've led, the creative strategies you implemented, and the measurable outcomes achieved.
Showcase Analytical Skills: Provide examples of how you've used data analysis to inform campaign strategies. Mention any tools or methodologies you've employed to derive insights from large data sets, as this is crucial for the role.
Highlight Team Collaboration: Discuss your experience working with cross-functional teams. Highlight instances where you've collaborated with creative teams or other departments to drive successful campaigns, demonstrating your stakeholder management skills.
How to prepare for a job interview at LinkedIn
✨Showcase Your Creativity
As a Paid Social Specialist, creativity is key. Prepare examples of past campaigns where you tested unique ideas or creatives. Be ready to discuss how these innovations led to successful outcomes.
✨Demonstrate Analytical Skills
Highlight your experience with data analysis. Bring specific examples of how you've used data to inform campaign strategies and improve performance. This will show your ability to draw meaningful insights from your work.
✨Prepare for Team Leadership Questions
Since the role involves managing and mentoring a team, be prepared to discuss your leadership style. Share experiences where you've successfully guided team members and contributed to their professional growth.
✨Stay Updated on Industry Trends
The digital marketing landscape is always evolving. Research current trends in Paid Social advertising and be ready to share your thoughts on how they could impact future campaigns. This shows your passion and forward-thinking approach.
