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- Tasks: Lead digital marketing for top personal care brands, from paid media to influencer campaigns.
- Company: Join a renowned FMCG company with a diverse portfolio of beloved consumer brands.
- Benefits: Enjoy a competitive salary up to £60,000 plus additional perks and benefits.
- Why this job: Shape digital strategies and make an impact in a dynamic, innovative environment.
- Qualifications: Experience in digital marketing within FMCG or similar sectors is essential.
- Other info: This is a 12-month fixed-term contract based in Hertfordshire.
The predicted salary is between 43200 - 72000 £ per year.
We're partnering with a well-known FMCG business that owns a portfolio of established consumer brands across personal care, household and beauty. As they continue to invest in digital transformation, they're now looking for a Digital Marketing Manager to join their team on a 12-month fixed-term contract. This is a brilliant opportunity to shape digital activation across a range of high-street brands - from paid media to influencer marketing, organic social and digital shelf content.
The Role:
- You'll be responsible for delivering best-in-class digital activation in line with brand and business strategy, supporting brand visibility and performance across key platforms.
- Key responsibilities include:
- Leading paid media and influencer activity across selected brands
- Managing digital shelf content and improving online presence
- Developing monthly organic social calendars and content
- Analysing performance data and reporting against KPIs
- Supporting the Senior Digital Marketing Manager with annual plans, budget and agency management
- Leading test-and-learn initiatives to optimise performance across channels
What We're Looking For:
- Digital marketing experience within FMCG or a relevant consumer sector
- A track record of delivering successful campaigns across paid, organic and influencer channels
- Strong understanding of digital tools (Adobe Analytics, social media platforms, content management tools etc.)
- Able to manage external agencies and internal stakeholders effectively
- Proactive, self-starter with excellent project management and reporting skills
Location: Hertfordshire
Package: up to £60,000 + Benefits
Contact Detail:
Job Traffic Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager - Personal Care (Fixed Term Contract)
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially within the FMCG sector. This will not only help you understand the landscape but also allow you to speak confidently about how you can contribute to their digital transformation.
✨Tip Number 2
Network with professionals in the FMCG and digital marketing space. Attend industry events or webinars where you can meet potential colleagues or even the hiring team. Building these connections can give you insights into the company culture and expectations.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed that align with the responsibilities of this role. Be ready to share metrics and outcomes that demonstrate your success in paid media, influencer marketing, and organic social strategies.
✨Tip Number 4
Showcase your familiarity with digital tools mentioned in the job description, like Adobe Analytics and content management systems. If you have experience with similar tools, be prepared to discuss how you've used them to drive results in past roles.
We think you need these skills to ace Digital Marketing Manager - Personal Care (Fixed Term Contract)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant digital marketing experience, especially within FMCG or consumer sectors. Emphasise your achievements in managing successful campaigns across paid, organic, and influencer channels.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of the personal care industry. Mention specific examples of how you've delivered best-in-class digital activation in previous roles.
Highlight Technical Skills: Clearly outline your proficiency with digital tools such as Adobe Analytics and content management systems. This will demonstrate your capability to analyse performance data and manage digital shelf content effectively.
Showcase Project Management Experience: Include examples of your project management skills in your application. Discuss how you've successfully managed external agencies and internal stakeholders, as well as any test-and-learn initiatives you've led to optimise performance.
How to prepare for a job interview at Job Traffic
✨Showcase Your Digital Marketing Experience
Make sure to highlight your previous experience in digital marketing, especially within the FMCG sector. Be prepared to discuss specific campaigns you've managed and the results achieved, as this will demonstrate your capability to deliver successful outcomes.
✨Familiarise Yourself with Key Tools
Since the role requires a strong understanding of digital tools like Adobe Analytics and various social media platforms, brush up on these tools before the interview. Being able to discuss how you've used them in past roles will show your technical proficiency.
✨Prepare for Performance Analysis Questions
Expect questions about how you analyse performance data and report against KPIs. Prepare examples of how you've used data to inform decisions and optimise campaigns, as this is crucial for the role.
✨Demonstrate Your Project Management Skills
As a Digital Marketing Manager, you'll need excellent project management skills. Be ready to share examples of how you've successfully managed multiple projects, coordinated with agencies, and met deadlines while maintaining quality.
