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- Tasks: Lead and execute integrated brand campaigns for a luxury fashion house.
- Company: Join a prestigious high-end fashion brand known for its refined aesthetic and global presence.
- Benefits: Enjoy ownership, variety, and the chance to build something meaningful in a creative team.
- Why this job: Shape the brand's narrative and influence its direction in a fast-paced, collaborative environment.
- Qualifications: 3–5+ years in brand marketing within luxury or lifestyle sectors; strong creative campaign experience required.
- Other info: Ideal for those with a sophisticated eye for branding and excellent communication skills.
The predicted salary is between 43200 - 72000 £ per year.
We are working with a prestigious, high-end fashion house celebrated for its refined aesthetic, contemporary vision, and growing global presence. As they continue to scale, they are seeking a Brand Marketing Manager to shape and elevate how the brand is experienced across all platforms and touchpoints.
This is an exciting opportunity for a marketing professional who combines strategic thinking with creative flair – someone who understands the nuances of luxury and can deliver campaigns that resonate emotionally and perform commercially.
Key Responsibilities- Brand and Campaign Strategy
- Lead the development and execution of integrated brand campaigns across seasonal launches and brand moments.
- Manage the brand calendar, aligning product, content, PR, and retail activity.
- Creative and Content Oversight
- Define the content strategy across web, social, paid media, and print.
- Work closely with creatives, stylists, agencies, and content partners to ensure brand consistency and quality.
- Product Marketing
- Shape product messaging and positioning across campaigns.
- Develop go-to-market toolkits, sales materials, and customer journeys.
- Media Strategy
- Plan and deliver campaigns across owned, earned, and paid channels.
- Collaborate with digital teams to optimise performance and engagement.
- Storytelling and Voice
- Evolve and maintain the brand’s tone of voice across all touchpoints.
- Create compelling narratives that strengthen brand connection.
- Trends and Insights
- Monitor cultural and fashion trends to keep the brand culturally relevant.
- Leverage market insights and competitor activity to inform strategy.
- 3–5+ years of experience in brand, content, or product marketing within a luxury, fashion, beauty, or lifestyle brand.
- A strong track record of delivering creative campaigns that drive results.
- Excellent writing, communication, and project management skills.
- A sophisticated eye for both visual and verbal branding.
- Someone confident in a fast-paced environment, with a collaborative and commercially focused approach.
- Influence the direction of an ambitious luxury brand.
- Join a talented, creative team with a clear sense of purpose.
- Enjoy real ownership, variety, and the chance to build something meaningful.
Contact Detail:
Placed Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Marketing Manager (England)
✨Tip Number 1
Familiarise yourself with the luxury fashion market. Research current trends, key players, and successful campaigns to understand what resonates with high-end consumers. This knowledge will help you speak confidently about the brand's positioning during interviews.
✨Tip Number 2
Network within the luxury fashion industry. Attend relevant events, connect with professionals on LinkedIn, and engage in conversations about brand marketing. Building relationships can provide valuable insights and potentially lead to referrals for the position.
✨Tip Number 3
Showcase your creative flair by preparing a portfolio of past campaigns you've worked on. Highlight your role in developing strategies and executing successful projects, especially those that align with luxury branding. This will demonstrate your capability to deliver results.
✨Tip Number 4
Prepare to discuss how you would approach the brand's marketing strategy. Think about innovative ideas for campaigns and how you would leverage different channels to enhance brand visibility. This proactive mindset will impress interviewers and show your commitment to the role.
We think you need these skills to ace Brand Marketing Manager (England)
Some tips for your application 🫡
Understand the Brand: Before applying, immerse yourself in the brand's identity. Familiarise yourself with their campaigns, values, and target audience. This will help you tailor your application to reflect an understanding of their luxury positioning.
Highlight Relevant Experience: In your CV and cover letter, emphasise your 3–5+ years of experience in brand, content, or product marketing, particularly within luxury or fashion sectors. Use specific examples of successful campaigns you've led to demonstrate your capabilities.
Showcase Creative Skills: Since the role requires a blend of strategic thinking and creative flair, include samples of your work or describe projects where you developed innovative marketing strategies. Highlight your ability to create compelling narratives that resonate with audiences.
Tailor Your Application: Craft a personalised cover letter that speaks directly to the job description. Address how your skills align with the responsibilities listed, such as managing brand calendars and collaborating with creative teams, to show you're the perfect fit for the role.
How to prepare for a job interview at Placed
✨Showcase Your Creative Campaigns
Prepare to discuss specific campaigns you've led in the luxury sector. Highlight your strategic thinking and creative flair, as this role demands a blend of both. Use metrics to demonstrate how your campaigns resonated emotionally and performed commercially.
✨Understand the Brand's Aesthetic
Research the fashion house thoroughly before the interview. Familiarise yourself with their brand identity, recent campaigns, and overall aesthetic. This will allow you to speak confidently about how you can enhance their brand experience across various platforms.
✨Demonstrate Project Management Skills
Be ready to discuss your project management experience, especially in fast-paced environments. Share examples of how you've successfully managed multiple campaigns or projects simultaneously, ensuring alignment across product, content, and PR activities.
✨Stay Ahead of Trends
Show your knowledge of current cultural and fashion trends during the interview. Discuss how you've leveraged market insights in past roles to inform your strategies, and be prepared to suggest how you would keep the brand culturally relevant moving forward.
