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- Tasks: Manage paid performance campaigns and optimise lead generation workflows.
- Company: Join a dynamic B2B SaaS company focused on innovative marketing solutions.
- Benefits: Enjoy hybrid/remote work flexibility and a collaborative team environment.
- Why this job: Make a real impact by driving MQL growth and building scalable systems.
- Qualifications: Experience in B2B SaaS, demand generation, and HubSpot is essential.
- Other info: This is a 3-6 month contract with opportunities for future collaboration.
The predicted salary is between 43200 - 72000 £ per year.
We're currently hiring a full-time Performance & Demand Generation Manager, but this will take time. To bridge the gap and accelerate progress against our MQL goals, we're looking for an experienced contractor to:
- Take over paid performance campaigns
- Deliver MQL growth
- Lay down scalable systems in Hubspot, including nurture workflows and lead gen infrastructure, that our permanent hire can pick up and run with.
This is a 3-6 month contract Hybrid/remote from our Brighton office.
Goals of this role
- Stabilise and improve our paid media performance
- Drive high-quality MQLs to meet growth targets
- Build foundational, scalable lead gen and lifecycle workflows
- Set up HubSpot-based infrastructure (including leveraging in-built AI tools) that drives long-term results
Key responsibilities
Short-term: Stabilise performance
- Audit and optimise paid campaigns (Google Ads, Meta, StackAdapt): Audit current paid media campaigns, recommend budget reallocations, and make improvements to increase MQL pipeline
- Optimise creative, targeting, bidding, and landing pages to reduce CPL and increase MQLs
- Set up or improve campaign-level reporting using HubSpot campaign tools and attribution models
Attribution & reporting
- Set up or enhance campaign tracking and funnel performance visibility using Hubspot dashboards
Build for scale: Set up growth infrastructure
- Lifecycle email nurture workflows: Design and implement automated email journeys for new leads segmented by product interest, persona, or behaviour
- Apply Breeze Intelligence to surface and act on behavioural triggers, drop-off points, and optimisation opportunities
- Use HubSpot's AI-powered content assistant for rapid, high-quality copy production
Lead gen workflow automation
- Build automated lead capture → qualification → nurture → sales hand-off processes
- Ensure lead routing and enrichment are accurate and documented
- Integrate lead gen campaigns across webinars, content, and paid acquisition into Hubspot workflows
- Use Breeze Intelligence and predictive lead scoring to refine targeting and qualification
Lead scoring model setup
- Design and implement lead scoring models in Hubspot based on BrightLocal's ICPs.
- Use a combination of firmographics (e.g., company size, sector), engagement data (e.g., pageviews, email clicks), and intent signals to define scoring logic
- Leverage Hubspot AI and Breeze Intelligence to support model development and future refinement
- Align scoring with sales handoff thresholds and pipeline readiness
Conversion rate optimisation (CRO)
- Run A/B tests on landing pages and lead capture flows
- Optimise forms, CTAs, and smart content to drive more conversions from existing traffic
- Deploy personalised CTAs and smart content blocks based on lifecycle stage, persona, or lead score
Measurement & handover
- Build or enhance dashboards to track MQLs, CPL, ROI, and campaign performance
- Document all workflows, scoring models, and automation logic for smooth handover
- Provide a transition report and playbooks for the incoming full-time hire
What we're looking for
- B2B SaaS experience with strong results in demand generation and paid performance
- Experienced in running multiple paid ad campaigns in Google Ads, Meta, and StackAdapt with proven results of increasing MQLs and reducing CPC and CPL
- Managed successful ad campaigns targeting a US audience, preferred
- Experienced in service-related ad campaigns including targeting, positioning, and messaging is advantageous
- Expert-level Hubspot operational user, especially in:
- Breeze Intelligence
- Implementing lead scoring model (from scratch)
- Building and optimising lifecycle automation workflows
- AI-powered content/email generation
- Attribution and campaign reporting
Deliverables we expect
- Paid campaign audit & optimisation roadmap
- Email nurture and lead gen workflow maps & Hubspot implementation
- Fully implemented lead scoring model aligned to BrightLocal's ICPs
- Attribution and funnel performance dashboard
- Landing page and lead gen asset performance benchmarks
- Documentation and playbooks for campaign setup, scoring logic, routing rules, and handover
Interim Performance & Demand Generation Manager employer: Energy Job Search
Contact Detail:
Energy Job Search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Interim Performance & Demand Generation Manager
✨Tip Number 1
Familiarise yourself with HubSpot's features, especially the AI tools and lifecycle automation workflows. Understanding how to leverage these tools will be crucial in demonstrating your ability to set up scalable systems that align with our goals.
✨Tip Number 2
Showcase your experience with B2B SaaS demand generation by preparing specific examples of successful campaigns you've managed. Highlighting your results in increasing MQLs and reducing costs will help us see your potential impact on our team.
✨Tip Number 3
Brush up on your skills in running paid ad campaigns across platforms like Google Ads and Meta. Be ready to discuss your strategies for optimising creative, targeting, and bidding to improve performance, as this will be a key part of the role.
✨Tip Number 4
Prepare to discuss your approach to A/B testing and conversion rate optimisation. We want to hear how you would enhance landing pages and lead capture flows to drive more conversions, so having a solid plan will set you apart.
We think you need these skills to ace Interim Performance & Demand Generation Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your B2B SaaS experience and any specific results you've achieved in demand generation and paid performance. Use metrics to showcase your success, such as MQL growth or reductions in CPC and CPL.
Craft a Compelling Cover Letter: In your cover letter, emphasise your experience with HubSpot and your ability to implement lead scoring models and lifecycle automation workflows. Mention your familiarity with running paid ad campaigns on platforms like Google Ads and Meta, and how you can contribute to the company's goals.
Showcase Relevant Projects: Include examples of past projects where you've audited and optimised paid campaigns or set up lead gen workflows. This will demonstrate your hands-on experience and ability to deliver results quickly.
Highlight Communication Skills: Since strong project documentation and stakeholder communication skills are essential for this role, make sure to mention any relevant experiences where you've successfully communicated complex ideas or managed projects independently.
How to prepare for a job interview at Energy Job Search
✨Showcase Your B2B SaaS Experience
Make sure to highlight your previous experience in B2B SaaS, especially any specific results you've achieved in demand generation and paid performance. Be ready to discuss how you increased MQLs and reduced CPC and CPL in past roles.
✨Demonstrate HubSpot Expertise
Since the role requires expert-level HubSpot skills, prepare to discuss your experience with HubSpot's features, particularly in setting up lead scoring models and lifecycle automation workflows. Bring examples of how you've used HubSpot to drive results.
✨Prepare for Campaign Audits
Be ready to talk about your approach to auditing and optimising paid media campaigns. Discuss specific strategies you've employed in Google Ads, Meta, or StackAdapt that led to improved performance and MQL growth.
✨Discuss Your Project Management Skills
This role requires strong project documentation and stakeholder communication skills. Prepare examples of how you've successfully managed projects, documented processes, and communicated with stakeholders to ensure smooth operations.
