Interim Performance & Demand Generation Manager

We\’re currently hiring a full-time Performance & Demand Generation Manager, but this will take time. To bridge the gap and accelerate progress against our MQL goals, we\’re looking for an experienced contractor to:Take over paid performance campaignsDeliver MQL growthLay down scalable systems in Hubspot, including nurture workflows and lead gen infrastructure, that our permanent hire can pick up and run with.This is a 3-6month contractHybrid/remote from our Brighton officeGoals of this roleStabilise and improve our paid media performanceDrive high-quality MQLs to meet growth targetsBuild foundational, scalable lead gen and lifecycle workflowsSet up HubSpot-based infrastructure (including leveraging in-built AI tools) that drives long-term resultsKey responsibilitiesShort-term: Stabilise performanceAudit and optimise paid campaigns (Google Ads, Meta, StackAdapt):Audit current paid media campaigns, recommend budget reallocations, and make improvements to increase MQL pipelineOptimise creative, targeting, bidding, and landing pages to reduce CPL and increase MQLsSet up or improve campaign-level reporting using HubSpot campaign tools and attribution modelsAttribution & reportingSet up or enhance campaign tracking and funnel performance visibility using Hubspot dashboardsBuild for scale: Set up growth infrastructureLifecycle email nurture workflowsDesign and implement automated email journeys for new leads segmented by product interest, persona, or behaviourApply Breeze Intelligence to surface and act on behavioural triggers, drop-off points, and optimisation opportunitiesUse HubSpot\’s AI-powered content assistant for rapid, high-quality copy productionLead gen workflow automationBuild automated lead capture → qualification → nurture → sales hand-off processesEnsure lead routing and enrichment are accurate and documentedIntegrate lead gen campaigns across webinars, content, and paid acquisition into Hubspot workflowsUse Breeze Intelligence and predictive lead scoring to refine targeting and qualificationLead scoring model setupDesign and implement lead scoring models in Hubspot based on BrightLocal\’s ICPs.Use a combination of firmographics (e.g., company size, sector), engagement data (e.g., pageviews, email clicks), and intent signals to define scoring logicLeverage Hubspot AI and Breeze Intelligence to support model development and future refinementAlign scoring with sales handoff thresholds and pipeline readinessConversion rate optimisation (CRO)Run A/B tests on landing pages and lead capture flowsOptimise forms, CTAs, and smart content to drive more conversions from existing trafficDeploy personalised CTAs and smart content blocks based on lifecycle stage, persona, or lead scoreMeasurement & handoverBuild or enhance dashboards to track MQLs, CPL, ROI, and campaign performanceDocument all workflows, scoring models, and automation logic for smooth handoverProvide a transition report and playbooks for the incoming full-time hireWhat we\’re looking forB2B SaaS experience with strong results in demand generation and paid performanceExperienced in running multiple paid ad campaigns in Google Ads, Meta, and StackAdapt with proven results of increasing MQLs and reducing CPC and CPLManaged successful ad campaigns targeting a US audience, preferredExperienced in service-related ad campaigns including targeting, positioning, and messaging is advantageousExpert-level Hubspot operational user, especially in:Breeze IntelligenceImplementing lead scoring model (from scratch)Building and optimising lifecycle automation workflowsAI-powered content/email generationAttribution and campaign reportingProven track record managing £XXk+ monthly paid budgetsStrong project documentation and stakeholder communication skillsAble to work independently and hit the ground runningAvailability to work in UK timezone or with overlapping hoursDeliverables we expectPaid campaign audit & optimisation roadmapEmail nurture and lead gen workflow maps & Hubspot implementationFully implemented lead scoring model aligned to BrightLocal\’s ICPsAttribution and funnel performance dashboardLanding page and lead gen asset performance benchmarksDocumentation and playbooks for campaign setup, scoring logic, routing rules, and handover