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For Companies At a Glance
- Tasks: Manage digital operations and lead advertising campaigns for key accounts.
- Company: WPP Media is a global media collective focused on creativity and growth.
- Benefits: Enjoy competitive benefits, hybrid work options, and generous paid time off.
- Why this job: Join a dynamic team that values creativity, collaboration, and personal growth.
- Qualifications: Experience in ad operations, strong knowledge of ad servers, and team leadership skills required.
- Other info: Opportunity to work with cutting-edge technology and diverse clients.
The predicted salary is between 36000 - 60000 £ per year.
About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients, and communities. WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth.
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role, it will be critical to embrace WPP & WPP Media's shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
About Wavemaker: A Leading WPP Media Brand
Wavemaker positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together.
Role Summary and Impact
The Digital Operations Manager is the primary manager of services for accounts in day-to-day digital operations activities. Supports the Digital Operations Leadership Team to ensure smooth BAU running of all accounts, and that all team services, knowledge, and capabilities meet client needs. Is a key escalation point for all stakeholders. Implements key strategies, onboard new business, and provides team training on operational processes and tools. Highly knowledgeable about our clients' Ad-tech platforms and partners.
The Digital Operations Manager's role is to:
- Manage key accounts and serve as a point for escalation, knowledge, and leadership for clients, with extensive experience in trafficking digital campaigns using ad server platforms (Google Campaign Manager 360, Flashtalking, etc.).
- Ensure best-in-class services by developing team skills and knowledge.
- Act as a coach and mentor to team members.
- Drive an agile working environment and adapt to industry developments.
- Provide insights into ad tech effectiveness and drive improvements and growth across accounts.
Core Responsibilities
- Client Services: Lead the team in implementing advertising campaigns within agreed timelines. Maintain flexible, best-in-class customer services, workflows, and tools. Review and improve processes for efficiency and client requirements. Understand client businesses, KPIs, markets, and implementation needs. Enhance team capabilities based on client needs. Serve as an expert advisor in advertising/marketing technology and operations.
- Specialist Knowledge: Lead partnerships with stakeholders and vendors to deliver new technologies and services. Manage specialist tools related to trafficking, tagging, tracking, and web analytics. Act as a key escalation point and champion team services across stakeholders.
- People Management: Manage, coach, and mentor team members to reach their potential. Lead performance reviews, feedback, and training initiatives. Foster a high-performing, customer-centric team culture that supports work-life balance and recognizes achievements.
- New Business: Lead onboarding of new clients, including tech stack setup. Lead relevant projects and product launches as per team strategy and business needs. Ensure uptake and utilization of WPP Media proprietary tools and platforms across the team and clients.
Skills and Experience Required:
- Proven experience in media agency, publisher, data, tech industry, or technology vendor, with strong knowledge of ad servers (CM360 is essential).
- Experience in team leadership or mentorship in an ad operations or media environment.
- Project management skills in technical or media-related fields.
- Passion for digital operations and relevant technologies.
- Experience in client liaison and account management.
- Ability to investigate, document, and resolve complex technical queries.
- Experience delivering complex technical implementations across multiple platforms.
- Strong troubleshooting and debugging skills for online ad campaigns.
- Structured approach to QA, implementation, and testing of campaigns.
- Knowledge of Javascript, HTML, or CSS is a bonus.
Desired (Not required):
- Certifications in Google Campaign Manager, Amazon Ads, Flashtalking, or other ad platforms.
- Google Analytics or Adobe Analytics/Launch certification.
- Tag Management System certification, especially Google Tag Manager.
- Excellent skills in Microsoft Office Suite.
Attributes:
- Genuine interest in digital advertising/media/marketing.
- Technical and organized work approach.
- Passionate and enthusiastic about the role.
- Agile, adaptable, and resilient.
- Collaborative and team-oriented.
- Entrepreneurial mindset, open to new ideas.
- Diverse and inclusive attitude.
- Proactive with a pragmatic, results-focused approach.
- Highly motivated with a positive attitude.
- Excellent organizational, communication, workload, and prioritization skills.
Life at WPP Media & Benefits
We invest in our employees' growth and well-being through competitive benefits, including medical, retirement plans, vision, dental, generous paid time off, partner discounts, and mental health days. We foster a culture of respect, diversity, and inclusion, with a hybrid work model. This role is based in the UK and requires the right to work in the UK.
Digital Operations Manager (Ad Ops / Ad Tech Ops Manager) employer: GroupM
Contact Detail:
GroupM Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Operations Manager (Ad Ops / Ad Tech Ops Manager)
✨Tip Number 1
Familiarise yourself with the specific ad tech platforms mentioned in the job description, such as Google Campaign Manager 360 and Flashtalking. Having hands-on experience or knowledge about these tools will give you a significant edge during discussions.
✨Tip Number 2
Showcase your leadership skills by preparing examples of how you've successfully managed teams or projects in the past. Highlighting your ability to mentor and coach others will resonate well with the hiring team.
✨Tip Number 3
Research WPP Media and Wavemaker's core values and culture. Be ready to discuss how your personal values align with theirs, especially around creativity, collaboration, and client service, as this will demonstrate your fit for the role.
✨Tip Number 4
Prepare to discuss your experience with troubleshooting and resolving complex technical queries. Being able to articulate your problem-solving process will show your capability in handling the challenges that come with digital operations.
We think you need these skills to ace Digital Operations Manager (Ad Ops / Ad Tech Ops Manager)
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Digital Operations Manager position. Tailor your application to highlight relevant experiences that align with the job description.
Craft a Compelling CV: Your CV should clearly showcase your experience in digital operations, ad tech, and team leadership. Use specific examples to demonstrate your skills in managing campaigns and client relationships, particularly with ad server platforms like Google Campaign Manager 360.
Write a Strong Cover Letter: In your cover letter, express your passion for digital advertising and how your background makes you a great fit for WPP Media. Highlight your understanding of their core values and how you can contribute to their mission of creative transformation.
Proofread and Edit: Before submitting your application, take the time to proofread your documents. Check for any spelling or grammatical errors, and ensure that your formatting is consistent. A polished application reflects your attention to detail and professionalism.
How to prepare for a job interview at GroupM
✨Know Your Ad Tech Inside Out
Make sure you have a solid understanding of ad servers, especially Google Campaign Manager 360. Be prepared to discuss your experience with these platforms and how you've used them in past roles.
✨Showcase Your Leadership Skills
As a Digital Operations Manager, you'll need to demonstrate your ability to lead and mentor a team. Prepare examples of how you've successfully managed teams or projects, highlighting your coaching and feedback techniques.
✨Understand Client Needs
Familiarise yourself with the types of clients WPP Media works with and their specific needs. Be ready to discuss how you would approach understanding and meeting those needs through effective campaign management.
✨Emphasise Your Problem-Solving Skills
Be prepared to share examples of complex technical issues you've resolved in the past. Highlight your structured approach to troubleshooting and how it has led to successful campaign implementations.
