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- Tasks: Lead the marketing team and drive innovative strategies for exciting projects.
- Company: Join a forward-thinking company focused on electrification and renewable technologies.
- Benefits: Enjoy a competitive salary, early finishes on Fridays, and a cycle to work scheme.
- Why this job: Be part of a dynamic team that values creativity and collaboration in a growing industry.
- Qualifications: Degree or equivalent experience required; strong organisational skills and marketing knowledge essential.
- Other info: International travel may be required; enjoy complimentary refreshments at the office.
The predicted salary is between 34000 - 42000 £ per year.
Location: Watton
Salary: £40k - £50k
Duties and Responsibilities:
- Lead the Marketing team, driving the development of marketing strategy and overseeing the planning and execution of projects, including website design and development, CRM, and performance reporting.
- Collaborate with management teams to develop and present strategies to refresh the corporate identity, aligning the business focus with industry trends in process electrification and renewable technologies.
- Work closely with cross-functional teams (including Sales, Engineering, and R&D) to create and design engaging content for product launches and sales initiatives across both digital and traditional marketing channels.
- Conduct research on market trends, target audiences, competitors, customer feedback, and the end-to-end consumer journey.
- Define campaign goals, establish key performance indicators (KPIs), and regularly evaluate and report the performance of all digital marketing campaigns against targets.
- Oversee the copywriting of technical articles and white papers in collaboration with engineering teams, ensuring the production of high-quality content for both web and presentation use.
- Prepare monthly marketing reports, identifying areas for improvement and recommending strategic adjustments based on analysis of web traffic and search engine data.
- Brief team members on project objectives, monitor progress, and ensure projects are delivered on time and within scope.
- Identify and manage the resources required to support project demands, including internal staffing, budget, and external contractors.
- Manage content across all platforms, working with department heads to keep published materials up to date and accurate.
- Maintain and update all social media platforms and company websites with regular news and developments.
- International travel may be required.
Key Skills and Experience:
- Strong organisational and planning skills.
- Experience in an engineering or manufacturing environment is beneficial.
- Proven experience managing creative and web development projects.
- Degree or equivalent industry experience.
- Experience in copywriting technical documents.
- Solid understanding of SEO and its application in marketing strategies.
Key Stakeholders and Interfaces:
- Management Teams: Reporting and presenting the ongoing management of projects and departmental activities.
- Sales: Collaborating with sales teams to understand market trends and support the creation of content, campaigns, and materials for communicating product information to customers.
- Research & Development: Partnering with R&D on creative content for campaigns and supporting sales efforts.
- Quality Control/Assurance: Ensuring accurate document control of technical information for digital and print content.
- IT: Coordinating with IT for technical support and platform management.
- Accounts: Supporting annual departmental budgeting and overhead planning.
- External Partners: Managing communication with subcontractors and suppliers.
Benefits:
- Company pension
- Early finish on Fridays
- Cycle to work scheme
- On-site parking
- Sick pay
- Complimentary tea, coffee, milk, and fresh fruit
Sounds like something you would be interested in? Hit apply or contact Lewis Woollard direct on 01603 415 100.
Marketing Manager employer: Serve Talent
Contact Detail:
Serve Talent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Network with professionals in the marketing and engineering sectors. Attend industry events or webinars where you can meet potential colleagues or mentors who can provide insights into the company culture and expectations.
✨Tip Number 2
Familiarise yourself with the latest trends in process electrification and renewable technologies. This knowledge will not only help you during interviews but also demonstrate your genuine interest in the company's focus areas.
✨Tip Number 3
Prepare to discuss specific examples of successful marketing campaigns you've led, particularly those involving cross-functional collaboration. Highlight your ability to manage projects and deliver results on time and within budget.
✨Tip Number 4
Showcase your understanding of SEO and how it can be applied to enhance marketing strategies. Be ready to discuss how you've used data analytics to inform your decisions and improve campaign performance in previous roles.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, especially in managing teams and projects. Emphasise any work you've done in engineering or manufacturing environments, as this is beneficial for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the company's focus on process electrification and renewable technologies. Mention specific examples of how you've successfully led marketing strategies and collaborated with cross-functional teams.
Showcase Your Skills: In your application, clearly outline your organisational skills, experience with SEO, and ability to manage creative projects. Provide examples of past campaigns you've defined goals for and how you measured their success.
Research the Company: Familiarise yourself with the company's current marketing strategies and recent developments. This will help you tailor your application and demonstrate your genuine interest in the position during the selection process.
How to prepare for a job interview at Serve Talent
✨Showcase Your Leadership Skills
As a Marketing Manager, you'll be leading a team. Be prepared to discuss your leadership style and provide examples of how you've successfully managed teams in the past. Highlight any specific projects where you drove strategy and execution.
✨Demonstrate Your Understanding of Market Trends
Research the latest trends in process electrification and renewable technologies. Be ready to discuss how these trends can influence marketing strategies and how you would align the company's focus with them.
✨Prepare for Cross-Functional Collaboration
This role requires working closely with various departments. Think of examples where you've collaborated with sales, engineering, or R&D teams. Be ready to explain how you facilitated communication and ensured project success across functions.
✨Highlight Your Copywriting Experience
Since the role involves overseeing technical articles and white papers, prepare to discuss your experience in copywriting. Bring samples of your work if possible, and be ready to explain your approach to creating engaging and accurate content.
