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- Tasks: Lead and optimise paid media campaigns across various platforms like Google Ads and Meta.
- Company: Join a dynamic marketing team in Sheffield, focused on digital innovation and growth.
- Benefits: Enjoy hybrid working, 25 days holiday, and a supportive company culture.
- Why this job: Shape a new role, make a direct impact, and grow your skills in a fast-paced environment.
- Qualifications: Experience with PPC campaigns and strong analytical skills are essential.
- Other info: Opportunity to work with emerging platforms and develop best practices in-house.
The predicted salary is between 28800 - 42000 £ per year.
As part of our exciting growth journey, we’re looking for a dynamic and data-driven Digital Paid Media Manager to join our expanding marketing team. This newly created role is a strategic hire, following a decision to bring our PPC and paid media activity in-house for the first time.
You’ll take full ownership of planning, managing, and optimising paid media campaigns across search and social platforms, working across multiple brands and customer segments. This is a rare opportunity to shape a role from the ground up, build internal capability, and make a direct impact on ROI and business growth.
You’ll join a friendly and forward-thinking team based in Sheffield, with the flexibility to work in a hybrid pattern.
Key Responsibilities:- Plan, launch, and manage paid campaigns across Google Ads, Microsoft Ads, Meta (Facebook & Instagram), and other relevant platforms (e.g., TikTok, LinkedIn).
- Take full ownership of budget management, ensuring efficient spend and pacing across channels in line with monthly and quarterly performance goals.
- Monitor performance metrics daily, delivering insights and recommendations to stakeholders and adapting campaigns to maximise ROAS.
- Conduct keyword research, audience targeting, and A/B testing for creative, copy, bidding strategies, and landing pages.
- Collaborate with internal and external teams to develop ad creative, manage assets, and ensure brand consistency across campaigns.
- Work closely with the wider marketing team to align campaigns with broader marketing initiatives and promotional calendars.
- Track and report on campaign performance using tools such as Google Analytics, Google Data Studio, and Meta Ads Manager.
- Stay up to date on platform updates, industry trends, and competitor activity to continually innovate and improve campaign strategies.
- Lead the development of in-house paid media best practices, and contribute to long-term growth planning and capability building.
- Proven success managing PPC campaigns across Google Ads and Meta Ads Manager with strong commercial results.
- Strong understanding of performance marketing KPIs, conversion tracking, attribution models, and analytics.
- Ability to work autonomously and proactively in a newly created role, with a self-starter mentality.
- Confident using Google Analytics, Google Merchant Centre, and Excel/Google Sheets for reporting and budget tracking.
- Highly organised with a strong attention to detail and excellent time management skills.
- Comfortable working in a fast-paced, growing business environment with multiple brands or business units.
- Strong verbal and written communication skills, with the ability to convey complex insights clearly.
- Familiarity with emerging platforms like TikTok Ads, LinkedIn Ads, or Pinterest Ads.
- Working knowledge of Google Tag Manager, UTM structures, and pixel/tag tracking.
- Exposure to A/B testing frameworks, CRO, and post-click performance analysis.
- Experience managing campaigns in international markets or multiple languages.
- Comfortable briefing and coordinating creative teams or freelancers.
- Competitive salary based on experience.
- Hybrid working options (Sheffield HQ).
- 25 days holiday + bank holidays.
- Company pension scheme.
- Access to training and personal development.
- Opportunity to shape a role in a high-growth, supportive environment.
- A collaborative team culture with a passion for digital innovation.
Contact Detail:
Better Placed Ltd - A Sunday Times Top 10 Employer! Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Media Manager
✨Tip Number 1
Familiarise yourself with the latest trends in digital paid media, especially on platforms like Google Ads and Meta. This will not only help you understand the landscape but also allow you to speak confidently about your insights during interviews.
✨Tip Number 2
Network with professionals in the digital marketing space, particularly those who specialise in PPC and paid media. Engaging with industry experts can provide valuable insights and potentially lead to referrals for the role.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past, focusing on your approach to budget management and performance optimisation. Being able to share concrete examples will demonstrate your expertise and readiness for the role.
✨Tip Number 4
Stay updated on the latest tools and technologies used in paid media management, such as Google Analytics and Google Data Studio. Showing that you're proactive about learning new skills can set you apart from other candidates.
We think you need these skills to ace Paid Media Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in managing PPC campaigns, particularly with Google Ads and Meta Ads Manager. Use specific metrics to demonstrate your success and impact in previous roles.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of performance marketing KPIs and your ability to work autonomously. Mention your enthusiasm for the role and how you can contribute to the company's growth.
Showcase Your Skills: In your application, emphasise your familiarity with tools like Google Analytics and Excel/Google Sheets. Provide examples of how you've used these tools to track performance and manage budgets effectively.
Highlight Your Adaptability: Given the fast-paced nature of the role, include examples of how you've successfully adapted to changes in previous positions. This could involve learning new platforms or adjusting strategies based on performance data.
How to prepare for a job interview at Better Placed Ltd - A Sunday Times Top 10 Employer!
✨Showcase Your PPC Expertise
Be prepared to discuss your previous experience managing PPC campaigns, particularly on Google Ads and Meta Ads Manager. Highlight specific examples where you achieved strong commercial results, as this will demonstrate your capability to drive ROI.
✨Demonstrate Data-Driven Decision Making
Since the role is data-driven, come equipped with insights from your past campaigns. Discuss how you've used performance metrics to adapt strategies and improve ROAS, showcasing your analytical skills and understanding of performance marketing KPIs.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities. Prepare to discuss how you would handle budget management, audience targeting, or A/B testing in various scenarios. This will show your proactive approach and ability to work autonomously.
✨Stay Updated on Industry Trends
Familiarise yourself with the latest trends in digital paid media, including emerging platforms like TikTok Ads and LinkedIn Ads. Being knowledgeable about industry changes will demonstrate your commitment to innovation and continuous improvement in campaign strategies.
