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- Tasks: Create and manage engaging social media content across platforms like Instagram and TikTok.
- Company: Join Liberty, a leading luxury retailer known for its innovative approach and vibrant culture.
- Benefits: Enjoy flexible working options, creative freedom, and opportunities to attend exclusive events.
- Why this job: Be part of a dynamic team shaping the future of luxury retail through social media.
- Qualifications: 3+ years in social media, with strong video editing skills and a flair for copywriting.
- Other info: Attend exciting events and collaborate with talented professionals in a fast-paced environment.
The predicted salary is between 28800 - 48000 £ per year.
We are seeking a Social Media Specialist to join our Social Media team. Reporting to the Social Media Manager, you will be part of the dynamic team responsible for delivering engaging social media content covering Liberty’s people, place and product across all our social media channels (E.G. Instagram, TikTok, Facebook, Pinterest). A key touchpoint for the Liberty brand, this social role is an exciting opportunity for someone looking to be part of an innovative retailer and leader in the luxury space.
Key duties and responsibilities:
- IDEATE, FILM AND EDIT social-first video content that feels elevated, speaks to the businesses needs and what is trending on social.
- MANAGE the daily and weekly content calendars for select Liberty social channels including scheduling and publishing.
- WRITE engaging copy that is reflective of the Liberty tone of voice.
- GROW our audience by encouraging engagement with new ideas whilst driving traffic, engagement and revenue.
- PROACTIVELY LIAISE with the graphic design, studio, editorial, marketing, events, buying, press, partnerships and events teams to ensure a joined-up approach to social media that meets business needs.
- MONITOR content activity of competitors both in ecommerce and editorial and react to analytics and reporting and make relevant changes to content based on this.
- PRESENT upcoming social media plans to relevant departments and use findings from the meetings to ensure social media content is responding to business needs.
- MANAGE social media plans for key product launches, affiliate projects, influencer campaigns and brand promotions, creating bespoke strategies and sharing with relevant internal and external teams.
- ATTEND after-hours events at Liberty and external locations, working with talent, photographers and videographers to produce content for social media channels as required.
Knowledge, skills and abilities:
- Proven track record of shooting and editing video content (on phone).
- Unrivalled knowledge of all social media platforms, formats and trends.
- Confident with Premier Pro and Photoshop.
- Excellent copywriting and creative thinking.
- A great eye for design and visual concepts.
- Understanding of the Liberty brand and luxury landscape.
- Excellent organisation and timekeeping.
- Experience of social media management tools.
- Experience in community management across social.
- Ability to cope well under pressure and with multiple deadlines.
- Ability to work cooperatively in a fast paced, team environment.
Minimum Qualifications:
- 3+ years’ experience in social media ideally within a luxury brand/retailer or agency.
Social Media Specialist employer: Liberty.
Contact Detail:
Liberty. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Specialist
✨Tip Number 1
Familiarise yourself with Liberty's brand identity and tone of voice. Understanding their unique style will help you tailor your approach when engaging with their social media content and demonstrate your fit for the role.
✨Tip Number 2
Stay updated on the latest trends in social media, especially within the luxury sector. Showcasing your knowledge of current trends during interviews can set you apart and highlight your proactive approach to content creation.
✨Tip Number 3
Prepare a portfolio of your previous social media work, particularly any video content you've created. Being able to present tangible examples of your skills will give you an edge and demonstrate your capability to deliver engaging content.
✨Tip Number 4
Network with professionals in the luxury retail space, especially those who have experience in social media roles. Building connections can provide valuable insights and potentially lead to referrals that could enhance your application.
We think you need these skills to ace Social Media Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social media, particularly within luxury brands or retail. Emphasise your skills in video content creation, copywriting, and familiarity with social media management tools.
Craft a Compelling Cover Letter: In your cover letter, express your passion for social media and the luxury sector. Mention specific examples of how you've successfully engaged audiences and driven traffic through innovative content strategies.
Showcase Your Work: If possible, include links to your portfolio or examples of social media campaigns you've worked on. Highlight any video content you've created, as well as your ability to write engaging copy that aligns with a brand's voice.
Research Liberty's Brand: Familiarise yourself with Liberty’s tone, style, and recent social media campaigns. This will help you tailor your application and demonstrate your understanding of their brand identity during the application process.
How to prepare for a job interview at Liberty.
✨Showcase Your Creativity
As a Social Media Specialist, creativity is key. Prepare to discuss your previous projects and how you ideated, filmed, and edited engaging content. Bring examples of your work that highlight your ability to create elevated social-first video content.
✨Know the Brand Inside Out
Familiarise yourself with Liberty's brand values, tone of voice, and luxury positioning. Be ready to explain how your understanding of the brand can influence your social media strategies and content creation.
✨Demonstrate Your Analytical Skills
Be prepared to talk about how you've monitored competitors and used analytics to inform your content decisions. Highlight any specific tools or methods you've used to track engagement and adjust strategies accordingly.
✨Prepare for Collaboration
This role involves liaising with various teams. Think of examples where you've successfully collaborated with others, whether in content creation or managing campaigns. Show that you can work well under pressure and meet multiple deadlines while maintaining a team-oriented approach.
