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- Tasks: Create and manage engaging social media content across platforms like Instagram and TikTok.
- Company: Join Liberty, a leading luxury retailer known for its innovative approach and vibrant culture.
- Benefits: Enjoy flexible working options, creative freedom, and opportunities to attend exclusive events.
- Why this job: Be part of a dynamic team shaping the future of luxury retail through social media.
- Qualifications: 3+ years in social media, with strong video editing skills and a passion for luxury brands.
- Other info: Opportunity to work closely with various teams and attend exciting after-hours events.
The predicted salary is between 36000 - 60000 £ per year.
We are seeking a Social Media Specialist to join our Social Media team. Reporting to the Social Media Manager, you will be part of the dynamic team responsible for delivering engaging social media content covering Liberty’s people, place and product across all our social media channels (E.G. Instagram, TikTok, Facebook, Pinterest). A key touchpoint for the Liberty brand, this social role is an exciting opportunity for someone looking to be part of an innovative retailer and leader in the luxury space.
Key duties and responsibilities:
- IDEATE, FILM AND EDIT social-first video content that feels elevated, speaks to the businesses needs and what is trending on social.
- MANAGE the daily and weekly content calendars for select Liberty social channels including scheduling and publishing.
- WRITE engaging copy that is reflective of the Liberty tone of voice.
- GROW our audience by encouraging engagement with new ideas whilst driving traffic, engagement and revenue.
- PROACTIVELY LIAISE with the graphic design, studio, editorial, marketing, events, buying, press, partnerships and events teams to ensure a joined-up approach to social media that meets business needs.
- MONITOR content activity of competitors both in ecommerce and editorial and react to analytics and reporting and make relevant changes to content based on this.
- PRESENT upcoming social media plans to relevant departments and use findings from the meetings to ensure social media content is responding to business needs.
- MANAGE social media plans for key product launches, affiliate projects, influencer campaigns and brand promotions, creating bespoke strategies and sharing with relevant internal and external teams.
- ATTEND after-hours events at Liberty and external locations, working with talent, photographers and videographers to produce content for social media channels as required.
Knowledge, skills and abilities:
- Proven track record of shooting and editing video content (on phone).
- Unrivalled knowledge of all social media platforms, formats and trends.
- Confident with Premier Pro and Photoshop.
- Excellent copywriting and creative thinking.
- A great eye for design and visual concepts.
- Understanding of the Liberty brand and luxury landscape.
- Excellent organisation and timekeeping.
- Experience of social media management tools.
- Experience in community management across social.
- Ability to cope well under pressure and with multiple deadlines.
- Ability to work cooperatively in a fast paced, team environment.
Minimum Qualifications:
- 3+ years’ experience in social media ideally within a luxury brand/retailer or agency.
Social Media Specialist employer: Liberty.
Contact Detail:
Liberty. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Specialist
✨Tip Number 1
Familiarise yourself with Liberty's brand identity and tone of voice. Understanding their unique style will help you create content that resonates with their audience and aligns with their luxury positioning.
✨Tip Number 2
Stay updated on the latest social media trends and platform features. Being knowledgeable about what's trending can give you an edge in ideating engaging content that captures attention and drives engagement.
✨Tip Number 3
Network with professionals in the luxury retail space. Attend industry events or engage with relevant online communities to build connections that could provide insights or referrals for your application.
✨Tip Number 4
Prepare to showcase your video editing skills. Since the role involves shooting and editing video content, having a portfolio ready that highlights your best work will demonstrate your capabilities effectively.
We think you need these skills to ace Social Media Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social media, particularly within luxury brands or retail. Emphasise your skills in video content creation, copywriting, and familiarity with social media management tools.
Craft a Compelling Cover Letter: In your cover letter, express your passion for social media and the luxury sector. Mention specific examples of how you've successfully engaged audiences and driven traffic through innovative content strategies.
Showcase Your Work: If possible, include links to your portfolio or examples of social media campaigns you've worked on. Highlight any video content you've created, as well as your ability to manage content calendars and engage with audiences.
Research Liberty's Brand: Familiarise yourself with Liberty’s brand values, tone of voice, and recent social media campaigns. This will help you align your application with their expectations and demonstrate your understanding of their unique position in the luxury market.
How to prepare for a job interview at Liberty.
✨Showcase Your Creativity
As a Social Media Specialist, creativity is key. Prepare to discuss your previous projects where you ideated, filmed, and edited engaging content. Bring examples of your work that highlight your ability to create visually appealing and trend-driven videos.
✨Know the Brand Inside Out
Familiarise yourself with Liberty's brand values, tone of voice, and luxury positioning. During the interview, demonstrate your understanding of how these elements influence social media strategies and content creation.
✨Be Ready to Discuss Analytics
Understanding analytics is crucial for this role. Be prepared to talk about how you've used data to inform your content strategy in the past. Highlight any specific metrics you've improved through your social media efforts.
✨Prepare for Collaboration Questions
This role requires liaising with various teams. Think of examples where you've successfully collaborated with others, whether in content creation or campaign management. Show that you can work well in a fast-paced team environment.
