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For Companies At a Glance
- Tasks: Create engaging product copy and collaborate with teams to meet business goals.
- Company: Join Liberty, a renowned brand known for its unique homeware and fashion.
- Benefits: Enjoy a creative work environment with opportunities for growth and learning.
- Why this job: Perfect for storytelling enthusiasts passionate about homeware and fashion.
- Qualifications: Some copywriting experience preferred; strong writing and editing skills required.
- Other info: Entry-level role with a focus on creativity and brand consistency.
The predicted salary is between 28800 - 48000 £ per year.
We are looking for a talented and detail-driven Product Copywriter to join our copy team at Liberty. You will play a key role in crafting compelling and creative product copy to connect, inspire and drive action. Reporting to our Lead Product Copywriter, you will work closely with our trade, marketing and buying teams to support web enrichment and ensure that business priorities are met. This is an exciting, entry level opportunity for someone who is commercially minded with an affinity for storytelling and passion for homeware, fabrics, beauty, fashion, and all things Liberty!
Key Responsibilities
- Writing clear, engaging website copy including creative product descriptions, landing pages and brand descriptions focusing on the Home & Fabrics department, in addition to supporting our other categories as needed.
- Writing creative product descriptions for all Home third-party brands, including Liberty own brand and fabrics.
- Proof-reading and editing copy to ensure spelling and grammatical accuracy across all copy.
- Collaborate closely with key stakeholders from across the business, including marketing, buying and retail, to ensure business priorities are successfully met.
- Tracking and managing workload based on business priorities and demand.
- Ensuring Liberty tone of voice remains consistent and authentic at all times.
- Apply SEO best practice without compromising brand tone of voice and integrity.
Requirements and Experience:
- Some experience of product copywriting, preferably within luxury fashion, lifestyle or beauty would be an advantage.
- Excellent writing, editing, proofreading, and storytelling skills with keen attention to detail.
- Ability to adapt tone and messaging for different brands and departments within the business to pique customers' interest and engagement.
- A strong understanding of Liberty’s brand identity and vision.
- Basic knowledge of SEO best practice.
- Highly organised and comfortable working under pressure and to tight deadlines.
Product Copywriter employer: Liberty.
Contact Detail:
Liberty. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Copywriter
✨Tip Number 1
Familiarise yourself with Liberty's brand identity and tone of voice. Spend some time exploring their website and social media channels to understand how they communicate with their audience, as this will help you align your style with theirs during the interview.
✨Tip Number 2
Prepare examples of your previous work that showcase your product copywriting skills. Even if you don't have direct experience in luxury fashion or beauty, highlight any relevant projects where you've crafted engaging descriptions or storytelling content.
✨Tip Number 3
Brush up on SEO best practices, as this role requires you to apply them without compromising the brand's tone. Being able to discuss how you can integrate SEO into your writing while maintaining creativity will set you apart from other candidates.
✨Tip Number 4
Network with professionals in the industry, especially those who work in copywriting or marketing for lifestyle brands. Engaging with others can provide insights into the role and may even lead to referrals or recommendations when applying through our website.
We think you need these skills to ace Product Copywriter
Some tips for your application 🫡
Understand the Brand: Before you start writing your application, take some time to understand Liberty's brand identity and vision. Familiarise yourself with their tone of voice and the types of products they offer, especially in the Home & Fabrics department.
Tailor Your CV: Make sure your CV highlights any relevant experience in product copywriting, particularly in luxury fashion, lifestyle, or beauty. Emphasise your storytelling skills and attention to detail, as these are crucial for the role.
Craft a Compelling Cover Letter: In your cover letter, showcase your passion for homeware and fabrics. Use this opportunity to demonstrate your understanding of SEO best practices and how you can apply them while maintaining Liberty's brand tone.
Proofread Your Application: Before submitting, carefully proofread your application materials. Ensure there are no spelling or grammatical errors, as attention to detail is key for a Product Copywriter. A polished application reflects your writing skills.
How to prepare for a job interview at Liberty.
✨Showcase Your Writing Skills
Prepare a portfolio of your best writing samples, especially those that highlight your product copywriting abilities. Be ready to discuss the thought process behind each piece and how you tailored your writing to fit different brands or products.
✨Understand Liberty's Brand Identity
Research Liberty’s brand values, tone of voice, and product offerings. During the interview, demonstrate your understanding of their identity and how you can contribute to maintaining it through your copy.
✨Familiarise Yourself with SEO Practices
Brush up on basic SEO principles and be prepared to discuss how you would apply them in your writing without compromising the brand's tone. This shows that you are commercially minded and understand the importance of visibility in digital spaces.
✨Prepare for Collaboration Questions
Since the role involves working closely with various teams, think of examples from your past experiences where you successfully collaborated with others. Highlight your communication skills and ability to adapt to different stakeholders' needs.
