Digital Paid Media Analyst - Marketing Department (Manchester Area)

Are you a marketing professional looking to deepen your skills in digital advertising, analytics, and AI-powered media strategy? We’re offering an exciting opportunity to join the Marketing Department at Classic Football Shirts, where data-driven creativity fuels everything we do. This is an excellent chance to develop your career and expand your skills in a dynamic and growing team.

Ideal for those with a background in mathematics, statistics, or related fields, this entry-level role is perfect if you’re ready to combine your analytical abilities with creative thinking. You will be at the forefront of driving innovative, AI-powered audience development strategies—playing a key role in shaping how we connect with audiences in the digital space.

Key Responsibilities:

• Data-Driven Campaign Management: Assist in the design, launch, and optimisation of digital paid media campaigns across multiple platforms. Use statistical and analytical skills to interpret campaign performance data, identify trends, and recommend actionable improvements.
• Audience Development & AI Integration: Utilize advanced analytics and machine learning tools to segment and target audiences effectively. Contribute to the development of data models and predictive algorithms that enhance audience reach and engagement.
• Performance Analysis & Reporting: Monitor key performance indicators (KPIs) and prepare detailed reports to track campaign success. Conduct A/B testing and use quantitative analysis to fine-tune strategies, ensuring maximum ROI and efficiency.
• Collaboration & Innovation: Work closely with the digital marketing team to integrate analytical insights into creative campaign strategies. Stay current with emerging digital marketing trends, AI innovations, and statistical techniques to continually enhance campaign performance.

About you:

• You might have experience in marketing, digital media, or advertising—whether agency or client-side—and want to build stronger skills in data and analytics.
• Recent graduate with a degree in Mathematics, Statistics, Data Science, Economics, or a related field.
• Strong quantitative and analytical skills, with experience in data analysis and statistical modelling.
• Familiarity with digital marketing platforms and analytics tools (e.g., Google Analytics, Excel, SQL) is a plus.
• Excellent problem-solving abilities, with a knack for transforming complex data into clear, actionable insights.
• A passion for digital media and football, with an appreciation for the rich cultural heritage behind our brand.
• Independent and self-managed with good communication skills.
• Curious, enthusiastic, and eager to learn and grow.
• Open to professional development and shaping your skills to fit the role.
• Analytical mindset with experience in data analysis and experimentation.
• Skilled in using data to segment audiences and derive insights.
• Passionate about products and understanding what drives their success.
• Adaptable and proactive in testing, learning, and iterating.

What’s in it for you?

If you have an interest in sustainable fashion and sportswear then this is a great opportunity to join our team at Classic Football Shirts who are the market leader in original and authentic football shirts.

• Well-being: Five-a-side football every week, Fruit delivery, other food on site for breakfast/lunch.
• 50% Staff discount.
• Casual dress code.
• Regular Social events, Summer Party, Christmas Party, Football Events.
• Small friendly team.
• Opportunity to learn about football shirts.
• Early finish on a Friday.

Salary: £37,500 p/a