Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead exciting loyalty campaigns and engage customers through digital innovation.
- Company: Join a values-driven organisation in the dynamic consumer sector.
- Benefits: Enjoy a competitive salary, hybrid work, 25 days holiday, and staff discounts.
- Why this job: Make a real impact while working in a creative and mission-focused environment.
- Qualifications: Experience in loyalty marketing and a degree in marketing or business is preferred.
- Other info: Opportunity to manage a small team and collaborate on innovative projects.
The predicted salary is between 54000 - 84000 £ per year.
An established, values-led organisation in the consumer sector is hiring a Senior Loyalty Marketing Manager to lead loyalty and engagement activity across its customer base. This role offers the chance to shape multi-channel campaigns that attract, retain and inspire customers, with a particular focus on digital innovation and engaging younger audiences.
As Senior Loyalty Marketing Manager, you'll own app content and campaign performance, support strategic initiatives to grow colleague participation, and deliver data-driven marketing activity that aligns with broader commercial and brand goals.
Key Responsibilities:- Design and deliver loyalty campaigns across digital and offline channels
- Lead app content planning and execution to boost downloads and engagement
- Collaborate with internal teams on customer communications and events
- Secure campaign support through supplier and commercial partnerships
- Analyse performance, share insights, and contribute to forecasting and planning
- Manage a small team, ensuring GDPR, ASA, and brand compliance
The ideal Senior Loyalty Marketing Manager will have proven experience in loyalty, memberships or CRM marketing, preferably in a retail, consumer or FMCG setting. You’ll be highly organised, confident presenting at senior level, and skilled in using Excel, Power BI and campaign reporting tools to drive continuous improvement.
A marketing or business-related degree, plus a good understanding of BTL campaign delivery at scale, would be beneficial. This is an excellent opportunity for a commercially minded and creative Senior Loyalty Marketing Manager to make a measurable impact within a mission-driven environment.
Contact Detail:
Zachary Daniels Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Loyalty Marketing Manager
✨Tip Number 1
Network with professionals in the loyalty marketing space, especially those who have experience in retail or FMCG. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends in loyalty programmes.
✨Tip Number 2
Familiarise yourself with the latest digital marketing tools and analytics platforms like Power BI. Being able to demonstrate your proficiency in these tools during discussions can set you apart from other candidates.
✨Tip Number 3
Prepare to discuss specific examples of successful loyalty campaigns you've managed in the past. Highlight your role in driving engagement and how you used data to inform your strategies.
✨Tip Number 4
Showcase your understanding of GDPR and compliance issues relevant to loyalty marketing. Being knowledgeable about these regulations will demonstrate your professionalism and readiness for the role.
We think you need these skills to ace Senior Loyalty Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in loyalty, memberships, or CRM marketing. Focus on achievements that demonstrate your ability to design and deliver successful campaigns, especially in retail or consumer sectors.
Craft a Compelling Cover Letter: In your cover letter, express your passion for loyalty marketing and how your skills align with the company's mission. Mention specific examples of past campaigns you've led and the impact they had on customer engagement.
Showcase Analytical Skills: Since the role requires data-driven marketing, emphasise your proficiency in tools like Excel and Power BI. Include examples of how you've used data analysis to inform campaign strategies and improve performance.
Highlight Leadership Experience: If you have experience managing teams, be sure to mention it. Discuss your approach to team management and how you've ensured compliance with regulations like GDPR and ASA in previous roles.
How to prepare for a job interview at Zachary Daniels
✨Showcase Your Experience
Be prepared to discuss your previous roles in loyalty, memberships, or CRM marketing. Highlight specific campaigns you've led and the results achieved, especially in retail or consumer sectors.
✨Demonstrate Data-Driven Decision Making
Since the role involves analysing performance and sharing insights, come equipped with examples of how you've used data to inform marketing strategies. Familiarity with tools like Excel and Power BI will be beneficial.
✨Engage with Digital Innovation
As the position focuses on digital channels, be ready to talk about your experience with app content and digital campaigns. Discuss any innovative approaches you've taken to engage younger audiences.
✨Prepare for Team Management Questions
Since you'll be managing a small team, think about your leadership style and how you ensure compliance with regulations like GDPR and ASA. Be ready to share examples of how you've successfully led teams in the past.
