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- Tasks: Drive organic growth and manage paid media campaigns for diverse clients.
- Company: Join Farrows, a creative agency known for impactful marketing solutions and award-winning teams.
- Benefits: Enjoy hybrid working, competitive salary, paid overtime, and a nurturing work environment.
- Why this job: Be part of a dynamic team, work with high-profile brands, and develop your digital marketing skills.
- Qualifications: 2+ years in SEO or paid media, strong communication skills, and a results-driven mindset required.
- Other info: Full UK Driving Licence needed; apply by 27th June.
The predicted salary is between 28800 - 43200 £ per year.
Farrows is a dynamic, brand-focused creative agency dedicated to delivering integrated online and offline projects. We collaborate with a diverse range of clients, crafting impactful marketing solutions that drive growth and engagement. Our award-winning team thrives on creativity, innovation, and delivering excellence across every project.
We're looking for a talented and results-driven SEO / PPC Specialist to join our growing digital marketing team. In this hybrid role, you'll be instrumental in driving both organic growth and paid advertising success for our diverse client base across various sectors.
You'll be responsible for developing, implementing, and optimising comprehensive SEO and paid media strategies that achieve measurable results for our clients.
SEO Expertise:- Developing and delivering SEO strategies that achieve measurable results.
- Conducting technical SEO audits and producing recommendations.
- Optimising on-page content and developing keyword strategies.
- Collaborating on content creation and optimisation with internal and external teams.
- Applying strong knowledge of on-page and off-page SEO best practices, including international SEO and hreflang implementation.
- Performing competitor analysis to identify opportunities and benchmark performance.
- Staying up-to-date with the latest search engine algorithms and ranking factors.
- Utilising tools such as Google Analytics, Search Console, SEMrush, Ahrefs, and Screaming Frog.
- Planning, managing, and optimising paid advertising campaigns across platforms like Google Ads (Search, Display, Shopping, Video, Performance Max) and Meta Ads (Facebook and Instagram). LinkedIn Ads experience is a bonus!
- Developing strong audience targeting, retargeting, and full-funnel strategies.
- Managing campaign tracking, conversions, leads, and performance analysis using tools such as Google Analytics, Tag Manager, and Data Looker Studio.
- Creating compelling ad copy and briefing creative requirements in collaboration with the wider team.
- Monitoring KPIs, providing regular performance reports with actionable insights and recommendations.
- Managing budgets and forecasting campaign performance.
- Ideally, 2+ years of experience in an SEO and/or paid media role within an agency environment or equivalent.
- Exceptional communication skills – confident in clearly explaining complex strategies and results to clients and internal teams, whether discussing technical audits or campaign performance.
- Proven experience in developing and delivering SEO and paid media strategies that achieve measurable results.
- Strong technical knowledge and a passion for delivering outstanding digital marketing projects.
- A results-driven mindset, a collaborative spirit, and a knack for bringing fresh ideas to the table.
- Highly organised with strong attention to detail.
- Self-motivated with the ability to manage multiple projects and campaigns effectively, meeting deadlines in a fast-paced environment.
- A positive, proactive attitude and a willingness to learn and share knowledge.
- Exceptional English language skills, with strong written and verbal communication.
- A full UK Driving Licence is required.
Why Farrows?: You'll be joining a highly experienced, award-winning team with opportunities to work with high-profile national brands. We offer:
- Hybrid working (2 days in office in central Norwich).
- A competitive salary.
- Paid overtime and a bonus scheme.
- A social, nurturing work environment.
- Opportunities for training and development.
- Company shutdown over Christmas.
To apply for the role, please email your CV to dave@farrows.co.uk. Closing date for applications – Fri 27th June. Candidates must hold a full UK Driving Licence. No Recruitment Companies, please.
Locations
Contact Detail:
Farrows Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO / Paid Media Specialist
✨Tip Number 1
Familiarise yourself with the latest SEO and PPC trends. Since the role requires staying up-to-date with search engine algorithms, make sure you can discuss recent changes and how they impact strategies. This will show your passion and knowledge during any discussions.
✨Tip Number 2
Prepare to showcase your experience with tools like Google Analytics, SEMrush, and Ahrefs. Be ready to discuss specific campaigns you've managed, including the strategies you implemented and the results achieved. This practical knowledge will set you apart from other candidates.
✨Tip Number 3
Highlight your communication skills by preparing examples of how you've explained complex strategies to clients or team members. Being able to convey technical information clearly is crucial for this role, so practice articulating your thoughts succinctly.
✨Tip Number 4
Demonstrate your collaborative spirit by thinking of instances where you've worked with cross-functional teams. Discuss how you contributed to content creation or optimisation efforts, as teamwork is key in this hybrid role at Farrows.
We think you need these skills to ace SEO / Paid Media Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in SEO and paid media. Focus on specific achievements and metrics that demonstrate your success in previous roles, especially within an agency environment.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of the role. Mention specific tools you’ve used, such as Google Analytics or SEMrush, and how they contributed to your past successes.
Showcase Your Communication Skills: Since exceptional communication is key for this role, ensure your application reflects your ability to explain complex strategies clearly. Use concise language and structure your application logically to demonstrate your skills.
Highlight Continuous Learning: Mention any recent courses, certifications, or workshops related to SEO and PPC that you've completed. This shows your commitment to staying updated with industry trends and algorithms, which is crucial for the role.
How to prepare for a job interview at Farrows
✨Showcase Your SEO Knowledge
Be prepared to discuss your experience with SEO strategies in detail. Highlight specific projects where you developed and implemented successful SEO tactics, and be ready to explain the results you achieved.
✨Demonstrate PPC Expertise
Familiarise yourself with various paid media platforms, especially Google Ads and Meta Ads. Prepare examples of campaigns you've managed, focusing on audience targeting and performance metrics to showcase your ability to drive results.
✨Communicate Clearly
Exceptional communication skills are crucial for this role. Practice explaining complex SEO and PPC concepts in simple terms, as you'll need to convey these ideas to clients and team members effectively.
✨Stay Updated on Trends
Research the latest trends in SEO and paid media before your interview. Being knowledgeable about recent algorithm changes or new advertising features will demonstrate your commitment to staying current in the industry.
