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For Companies At a Glance
- Tasks: Lead CRO strategy, analyse user behaviour, and optimise sales funnels.
- Company: Join Smile White, one of the UK's fastest-growing dental brands.
- Benefits: Enjoy a competitive salary, rapid career progression, and a vibrant office environment.
- Why this job: Make a real impact in a fast-paced, entrepreneurial setting with direct influence on growth.
- Qualifications: Proven CRO experience in lead generation or eCommerce, with strong analytical skills.
- Other info: Be part of an elite performance team and help shape the future of the dental industry.
The predicted salary is between 42000 - 84000 £ per year.
Are you obsessed with performance, data, and driving real revenue growth? Ready to make your mark with one of the UK’s fastest-growing dental brands? Smile White is on the hunt for a world-class Conversion Rate Optimisation (CRO) Specialist to supercharge our online performance and help us dominate the market.
About the Role
We’re a lead generation powerhouse, and this is a crucial hire. You’ll play a pivotal role in bridging the gap between Google Ads conversions and actual revenue, optimising every touchpoint in the funnel to increase lead-to-sale conversion rates. You’ll work very closely with our Managing Director and report directly to the Marketing Director, taking full ownership of CRO across the board - from landing pages to split testing, funnel diagnostics, and user journey mapping.
What You’ll Be Doing
- Own the CRO strategy across all acquisition channels (landing pages, forms, UX).
- Analyse user behaviour and sales funnels to identify drop-off points and optimise them.
- Run continuous split and multivariate tests to drive improvements.
- Translate and present data insights into actionable, revenue-generating changes.
- Work alongside our paid ads team to boost ROAS and maximise conversion value.
- Leverage your lead gen and/or e-commerce background to scale our customer acquisition.
What We’re Looking For
- Proven track record in CRO within a lead generation or eCommerce environment.
- Deep understanding of Google Ads, user experience, analytics, and funnel optimisation.
- A strategic thinker with a hands-on attitude.
- Results-driven with a relentless focus on performance and ROI.
- Comfortable owning projects end-to-end and making data-backed decisions.
- Able to thrive in a fast-paced, entrepreneurial environment.
Salary & Perks
£70K + OTE DOE - Negotiable, we want the best in the business. Full-time, office-based in our stunning Landmark Leeds LS11 office. Opportunity to join a fast-growth company with huge headroom. Direct influence on business-critical outcomes. Rapid career progression and the ability to make a tangible impact.
Why Smile White?
We’re shaking up the dental industry and scaling fast - this is your opportunity to get in early, shape how we grow, and be part of something huge. We’re investing heavily in marketing and talent, and we’re building an elite performance team.
Conversion Rate Optimisation (CRO) Specialist employer: Smile White
Contact Detail:
Smile White Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Conversion Rate Optimisation (CRO) Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in conversion rate optimisation, especially within lead generation and eCommerce. This will not only help you understand the role better but also allow you to speak confidently about your insights during interviews.
✨Tip Number 2
Network with professionals in the CRO field, particularly those who have experience in lead generation or eCommerce. Engaging with industry experts can provide you with valuable insights and potentially lead to referrals for the position.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully improved conversion rates in previous roles. Being able to articulate your hands-on experience with data analysis and user journey mapping will set you apart from other candidates.
✨Tip Number 4
Research Smile White and their current marketing strategies. Understanding their brand and how they approach customer acquisition will allow you to tailor your discussions and demonstrate your genuine interest in contributing to their growth.
We think you need these skills to ace Conversion Rate Optimisation (CRO) Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in Conversion Rate Optimisation, particularly within lead generation or eCommerce. Use specific metrics to demonstrate your impact on performance and revenue growth.
Craft a Compelling Cover Letter: In your cover letter, express your passion for data-driven decision-making and your understanding of user behaviour. Mention how your skills align with the responsibilities outlined in the job description, especially regarding Google Ads and funnel optimisation.
Showcase Relevant Projects: If you have worked on specific projects that involved CRO strategies, be sure to include these in your application. Detail the challenges faced, the actions taken, and the results achieved to illustrate your hands-on experience.
Highlight Your Analytical Skills: Since the role requires a deep understanding of analytics, emphasise your proficiency with tools and methodologies used in CRO. Mention any relevant certifications or training that showcase your analytical capabilities.
How to prepare for a job interview at Smile White
✨Showcase Your Data Skills
As a CRO Specialist, your ability to analyse data is crucial. Be prepared to discuss specific examples of how you've used data to drive conversion improvements in previous roles. Highlight any tools or methodologies you are familiar with.
✨Understand the User Journey
Demonstrate your knowledge of user experience and journey mapping. Discuss how you've identified drop-off points in sales funnels and the strategies you've implemented to optimise these areas for better conversion rates.
✨Prepare for Technical Questions
Expect questions related to Google Ads, split testing, and funnel optimisation. Brush up on your technical knowledge and be ready to explain your thought process when making data-backed decisions.
✨Express Your Passion for Performance
Smile White is looking for someone who is results-driven and performance-focused. Share your enthusiasm for driving revenue growth and how you stay updated with the latest trends in CRO and digital marketing.
