Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead the charge in optimising conversion rates and driving revenue growth.
- Company: Join Smile White, one of the UK's fastest-growing dental brands.
- Benefits: Enjoy a competitive salary, rapid career progression, and a vibrant office environment.
- Why this job: Be part of a dynamic team making a real impact in the dental industry.
- Qualifications: Proven CRO experience in lead generation or eCommerce is essential.
- Other info: This role offers direct influence on business outcomes and a chance to shape company growth.
The predicted salary is between 42000 - 84000 £ per year.
Are you obsessed with performance, data, and driving real revenue growth? Ready to make your mark with one of the UK’s fastest-growing dental brands? Smile White is on the hunt for a world-class Conversion Rate Optimisation (CRO) Specialist to supercharge our online performance and help us dominate the market.
About the Role
We're a lead generation powerhouse, and this is a crucial hire. You'll play a pivotal role in bridging the gap between Google Ads conversions and actual revenue, optimising every touchpoint in the funnel to increase lead-to-sale conversion rates. You'll work very closely with our Managing Director and report directly to the Marketing Director, taking full ownership of CRO across the board - from landing pages to split testing, funnel diagnostics, and user journey mapping.
What You’ll Be Doing
- Own the CRO strategy across all acquisition channels (landing pages, forms, UX).
- Analyse user behaviour and sales funnels to identify drop-off points and optimise them.
- Run continuous split and multivariate tests to drive improvements.
- Translate and present data insights into actionable, revenue-generating changes.
- Work alongside our paid ads team to boost ROAS and maximise conversion value.
- Leverage your lead gen and/or e-commerce background to scale our customer acquisition.
What We’re Looking For
- Proven track record in CRO within a lead generation or eCommerce environment.
- Deep understanding of Google Ads, user experience, analytics, and funnel optimisation.
- A strategic thinker with a hands-on attitude.
- Results-driven with a relentless focus on performance and ROI.
- Comfortable owning projects end-to-end and making data-backed decisions.
- Able to thrive in a fast-paced, entrepreneurial environment.
Salary & Perks
£70K + OTE DOE - Negotiable, we want the best in the business. Full-time, office-based in our stunning Landmark Leeds LS11 office. Opportunity to join a fast-growth company with huge headroom. Direct influence on business-critical outcomes. Rapid career progression and the ability to make a tangible impact.
Why Smile White?
We’re shaking up the dental industry and scaling fast - this is your opportunity to get in early, shape how we grow, and be part of something huge. We’re investing heavily in marketing and talent, and we’re building an elite performance team.
Contact Detail:
Smile White Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Conversion Rate Optimisation (CRO) Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in conversion rate optimisation, especially within lead generation and eCommerce. This will not only help you understand the role better but also allow you to speak confidently about your insights during interviews.
✨Tip Number 2
Network with professionals in the CRO field, particularly those who have experience in lead generation or eCommerce. Engaging with industry experts can provide you with valuable insights and potentially lead to referrals for the position.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully improved conversion rates in previous roles. Be ready to share metrics and outcomes that demonstrate your impact on revenue growth.
✨Tip Number 4
Research Smile White's current online presence and identify areas where you believe improvements could be made. Presenting these ideas during your interview can showcase your proactive approach and genuine interest in the company.
We think you need these skills to ace Conversion Rate Optimisation (CRO) Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in Conversion Rate Optimisation, particularly in lead generation and eCommerce. Use specific metrics to demonstrate your impact on previous projects.
Craft a Compelling Cover Letter: In your cover letter, express your passion for data-driven performance and how your skills align with Smile White's goals. Mention any relevant tools or methodologies you’ve used in CRO.
Showcase Relevant Experience: When detailing your work history, focus on roles where you successfully improved conversion rates. Include examples of split testing, user journey mapping, and any collaboration with marketing teams.
Prepare for the Interview: Anticipate questions about your approach to CRO and be ready to discuss specific case studies. Highlight your strategic thinking and results-driven mindset, as these are key traits for the role.
How to prepare for a job interview at Smile White
✨Showcase Your Data Skills
As a CRO Specialist, your ability to analyse data is crucial. Be prepared to discuss specific examples of how you've used data to drive conversion improvements in previous roles. Highlight any tools or methodologies you are familiar with.
✨Understand the User Journey
Demonstrate your knowledge of user experience and journey mapping. Discuss how you've identified drop-off points in sales funnels and the strategies you've implemented to optimise these areas for better conversion rates.
✨Prepare for Technical Questions
Expect questions about Google Ads and analytics. Brush up on your understanding of these platforms and be ready to explain how you've leveraged them in past projects to enhance performance and ROI.
✨Emphasise Your Strategic Thinking
This role requires a strategic mindset. Be ready to share examples of how you've developed and executed successful CRO strategies. Discuss your approach to split testing and how it has led to measurable results.
